article thumbnail

CIOs are worried about the informal rise of generative AI in the enterprise

CIO

Organizations are seeing a dramatic rise in informal adoption of gen AI – tools and platforms used without official sanctioning. Employees are using it to develop software, write code, create content, and prepare sales and marketing plans. So I think the real risk here is the exposure of sensitive information.

article thumbnail

Software vendors offer AI sales boost for retail at NRF show

CIO

Sales statistics Two recent surveys concur that only a tiny minority of retailers have no plans to implement AI today. It uses Google Cloud’s Vertex AI machine learning platform to power a natural language chat interface that enables retail staff to explore inventory information.

Retail 591
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Using Win Loss Analysis: Sales

Primary Intelligence

As a sales leader, win loss analysis is key to hitting revenue goals and increasing win rates for your team. Through win loss analysis, you are able to tap into your buyer feedback to get an unbiased look into why your reps win and lose. Sales Coaching. Understand Competitors.

Loss 104
article thumbnail

Who Benefits from Win Loss Analysis?

Primary Intelligence

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals. Product development.

Loss 197
article thumbnail

How to Conduct a Win/Loss Analysis in B2B Sales

Zoominfo

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas ( source ): Customer retention rate: 60% vs. 48%. How was their sales pitch?

Loss 223
article thumbnail

Tips for Choosing a Win Loss Platform

Primary Intelligence

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore. Data Integrity.

Loss 162
article thumbnail

Generative AI: 5 enterprise predictions for AI and security — for 2023, 2024, and beyond

CIO

The release of intellectual property and non-public information Generative AI tools can make it easy for well-meaning users to leak sensitive and confidential data. Or a sales team member inputs the prompt, “Can you create sales trends based on the following Q2 pipeline data?” In general, they fall into two buckets: 1.

Security 827