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7 Strategies for Conducting Online Market Research

Netbasequid

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable.

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How to Conduct Tech Market Research

Alpha Sense BI

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

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Identifying New Business Targets with Market Research

Netbasequid

When they spot shifts in the market or changes in consumer sentiment, they’re ready to adapt and overcome – or acquire. Continuous Monitoring to Inform Competitive Moves & Acquisitions. From a business development standpoint, speed to market is a critical metric for new offerings. NetBase Quid does that and more.

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2023 Global Consumer Insight Analytics Report Reveals Research Trends

Netbasequid

To succeed, companies must have the capacity to gather and merge multiple consumer and market data sources. And our 2023 Global Consumer Insight Analytics survey report showcases how marketers across various industries leverage consumer research to promote brand recognition and drive business growth.

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Ep. 563 – Why you Should use TikTok for Research and how to get Started with Daniel Berkal, SVP of Research at The Palmerston Group

Happy Market

Today I’m joined by Daniel Berkal, SVP of Research at The Palmerston Group. Founded in 2008, The Palmerston Group is a qualitative market research agency. Prior to joining The Palmerston Group, Daniel served in senior roles at Young & Rubicam, Research International, and Synovate. Daniel has two active TikTok channel.

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13 Best Marketing Books Worth Reading In 2023

mention

Gladwell touches on marketing, advertising, and the psychology of consumer behavior in his research into what creates “word of mouth” buzz. He explains the roles of “connectors,” “mavens,” and “salespeople” in spreading information through social networks, and helping ideas reach critical mass.

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Ep. 554 – Getting to Know the Metaverse with Vera Chien, Executive Director of Global Research, Insights, & Analytics at Warner Media

Happy Market

Today I’m joined by Vera Chien, Executive Director of Global Research, Insights, & Analytics at Warner Media. This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus.