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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Startups 254
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Millennial vs Gen-Z Marketing: 7 Key Differences Marketers Should Know

mention

If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. Soon enough, millennials and Gen-Z will make up most of our workforce and will hold more spending power, so it’s important to brush up on exactly what makes them different so you can create marketing campaigns that cater to different markets.

Marketing 292
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5 hot IT budget investments — and 2 going cold

CIO

One of IT’s first big projects is embedding AI into its SmileMaker platform to access its user database “to create an educational experience for our customers and show them what SmileDirectClub can do for them. There are indications the voice market is slowing. The unified communications market’s meager 1.6%

Hospitals 909
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Pandemic, Cost-Effectiveness Driving Expansion of US eLearning Market

ArchIntel

The eLearning market in the United States is expected to grow by $21.64 billion between 2020 to 2024, according to a study by market research firm Technavio. Also helping propel the emerging sector’s growth is today’s evolved learning and education landscape, the report said. higher education. ArchIntel™ -.

Marketing 104
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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273
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Estimating the Data Mining Tool Market

TDAN BI

The recently published report by Research Nester, Global Data Mining Tool Market: Global Demand Analysis & Opportunity Outlook 2027, delivers detailed overview of the global data mining tool market in terms of market segmentation by service type, function type, industry type, deployment type, and region.

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How Data Analytics Improves Customer Journeys Behind the Scenes

Smart Data Collective

People couldn’t really see into the future and appropriately predict the outcomes of any particular course of action, so they largely took educated guesses and saw what stuck. While some market segments have automated this process, the same cannot be completely said of this sector.