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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Startups 257
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Top 15 market research companies in the United States (US) 

ATTEST

Market analysis is key to how you find and capitalize on market trends before your competitors do. You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side.

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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273
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Pandemic, Cost-Effectiveness Driving Expansion of US eLearning Market

ArchIntel

The eLearning market in the United States is expected to grow by $21.64 billion between 2020 to 2024, according to a study by market research firm Technavio. Also helping propel the emerging sector’s growth is today’s evolved learning and education landscape, the report said. higher education.

Marketing 104
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InsurTech Market size to grow by USD 61,756.27 million from 2022 to 2027|Need to improve business efficiency to boost the market – Technavio

Wink Intel

NEW YORK , July 10, 2023 /PRNewswire/ — The InsurTech market size is estimated to grow by USD 61,756.27 The market is estimated to grow at a CAGR of 44.05% during the forecast period. Europe will contribute to 50% of the market growth. million from 2022 to 2027, according to Technavio.

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4 Data Goldmines Your Company Should Not Ignore

Smart Data Collective

In an earlier age, perhaps as little as a decade ago, businesses had to rely on intuition and educated guesses to guide their spending. In the digital age, marketing is often the most data-drive department in any company. But data-based marketing insights should not be limited to outward facing projects.

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What is competition mapping? How to gain the competitive edge 

ATTEST

Competitor mapping is the process of identifying and analyzing the strengths, weaknesses, and market positions of your rivals. Competitive market analysis helps you make informed decisions about anything from marketing to hiring. It enables you to work in a way that fits the market needs, based on research.