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Innovating Services for a Digital, Intelligent Future

CIO

Digital transformation remains top of mind worldwide. According to Foundry’s State of the CIO 2024 study, technology leaders will be focused on driving digital innovation, redesigning processes, and modernising infrastructure and apps in the next three years in order to stay ahead.

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Powering digital transformation

CIO

Implementing a successful digital transformation requires leveraging specialist knowledge and utilizing the right tools and solutions. Increase agility and flexibility for faster adaptation By adopting digital solutions and technologies, organizations can swiftly adapt to changing market conditions, customer demands, and industry trends.

Knowledge 624
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Digital transformation’s fundamental change management mistake

CIO

Over the past decade, CIOs have invested significantly in digital transformation initiatives in an effort to improve customer experiences, build data analytics capabilities, and deliver productivity enhancements with automation. Unfortunately, the business impact of many digital transformations continues to fall short of expectations.

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Lufthansa’s digital future takes flight with ‘Digital Hangar’

CIO

In June, the Lufthansa Group’s Digital Hangar touched down in Barcelona. A new business unit, which also has hubs in Brussels, Frankfurt, Gdansk, Vienna, and Zurich, Digital Hangar was founded in September 2022 with the aim to create the world’s best-connected travel experience, incorporating both in-person and digital services.

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Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

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7 sins of digital transformation

CIO

As CIOs prepare for the next wave of digital transformation, they must demonstrate shorter-term business impacts from technology investments and achieve larger innovation goals that evolve the organization’s business model. It’s hard to deliver business outcomes from any technology investment without business executives as partners.

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Trust: The foundation for successful digital transformation

CIO

In today’s dynamic, digitally evolving business landscape, establishing a strong foundation of trust within an organization is more vital than ever. These challenges grow even more pronounced in tracking progress across intricate digital transformation initiatives. Digital Transformation

Analysis 824
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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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How Intent Data Helps Marketers Convert A-List Accounts

By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

The digital age has brought about increased investment in data quality solutions. 64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.