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How to Elevate Your Skills Using Metaphors in Copywriting

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Copywriting is different from the content you create on a daily basis. Copywriters know this, and it’s one of the reasons why they tend to spice things up by using metaphors and analogies in the copy. If you’re unfamiliar with how you can elevate your copywriting with metaphors, this article will help you get started.

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10 most in-demand generative AI skills

CIO

The recent AI boom has sparked plenty of conversations around its potential to eliminate jobs, but a survey of 1,400 US business leaders by the Upwork Research Institute found that 49% of hiring managers plan to hire more independent and full-time employees in response to the demand for AI skills.

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Conversion Psychology: What Is It and How to Use It

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Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? Table of Contents: What is conversion copywriting Examples of conversion copywriting How to use conversion psychology. So here it is.

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Topic Clusters, Pillars, Silos: What They Are and Why They Matter for Your SEO

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This post will help you learn all about topic clusters, silos, and pillars easily. You’ll also learn what they are and why they matter in SEO. Imagine that a copywriting agency wants to establish itself as an expert on copywriting services online. This concept is best understood with our copywriting agency example.

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Tech leaders weigh in on the upside and flipside of generative AI

CIO

The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer. The best practises are undoubtedly cross-functional collaboration, ‘try before you buy,’ and learn from what you do,” says Marc O’Brien, CIO at radiology healthcare service provider Medica Group. “In

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13 Best Marketing Books Worth Reading In 2023

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Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered.

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15 Examples of Creative B2B Content Marketing Done Right

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Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Source: Backlinko. It’s info on the go. Source: Asana. Expert advice can make great content.

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