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Tech leaders weigh in on the upside and flipside of generative AI

CIO

The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer. The best practises are undoubtedly cross-functional collaboration, ‘try before you buy,’ and learn from what you do,” says Marc O’Brien, CIO at radiology healthcare service provider Medica Group. “In

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13 Best Marketing Books Worth Reading In 2023

mention

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered.

Marketing 260
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Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

Technical skills are hard skills that people can only learn from experience. As far as Data Analysis is concerned, potential employees should have an extensive knowledge of quantitative research, quantitative reporting, compiling statistics, statistical analysis, data mining, and big data. Graphic Design.

Startups 211
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Topic Clusters, Pillars, Silos: What They Are and Why They Matter for Your SEO

mention

This post will help you learn all about topic clusters, silos, and pillars easily. You’ll also learn what they are and why they matter in SEO. Imagine that a copywriting agency wants to establish itself as an expert on copywriting services online. This concept is best understood with our copywriting agency example.

Copywrite 157
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Five components of a successful marketing playbook.

Marketing 124
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The 26 Best Sales Podcasts for Reps and Leaders

Zoominfo

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. You’ll learn sales techniques that you can use today. Today, we’re sharing our list of the best sales podcasts on the web from some of the biggest sales personalities.

Sales 100
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15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Source: Backlinko. It’s info on the go. Source: Asana. Expert advice can make great content.

Marketing 350