CIO

APRIL 24, 2024

As we moved from transaction to integration, we began to translate customer thoughts into a comprehensive go-to-market strategy for VMware Cloud Foundation, or VCF. Early in this process, I concluded that the previous go-to-market model was too complex and costly for VMware and its customers.

Marketing 546

Marketing Marketing Innovation Capital 546

Crayon

JANUARY 12, 2021

Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. What is Competitive Benchmarking?

Benchmarking 529

Benchmarking Analysis Competitive Competitive Intelligence 529

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence services: What is it, and why do you need it? Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Crayon

MARCH 31, 2022

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.

Competitive Intelligence 616

Competitive Intelligence Competitive Intelligence Intelligence 616

Crayon

APRIL 11, 2022

In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level.

Marketing 617

Marketing Marketing Competitive Intelligence Advantage 617

Cipher

JULY 19, 2021

Earlier this year, Cipher Systems commissioned a study with Forrester Consulting to learn more about the challenges market and competitive intelligence (M&CI) teams at leading life science firms.

Competitive Intelligence 525

Competitive Intelligence Competitive Intelligence Intelligence 525

CIO

AUGUST 1, 2023

Ofcom, the UK’s communications regulator, is concerned the market for public cloud infrastructure services is concentrated in the hands of just three providers, limiting competition and making it difficult for enterprises to switch or use multiple suppliers. Those three providers—AWS, Microsoft, and Google—argue the contrary.

Competitive 325

Competitive Alliance Innovation Marketing 325

Aqute Intelligence

AUGUST 2, 2023

The total amount they spend on these pursuits is known as the marketing spend. By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. If you can also keep tabs on your competition, it’s doubly effective.

Competitive 130

Competitive Analysis Competitive Intelligence Competitor Analysis 130

CIO

DECEMBER 19, 2023

Frost & Sullivan, a global research and consulting firm, recently released the Emerging Asia-Pacific Hybrid Cloud Market Report 2022 report. In this report, Huawei Cloud was named a “Leader” and positioned ahead of all other providers in terms of market performance, technical innovation, and customer services. Cloud Computing

Hospitals 607

Hospitals Marketing Marketing Finance 607

CIO

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Marketing 546

Marketing Marketing Profiling Technology 546

Crayon

JANUARY 19, 2021

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. In this edition of the Competitive Intelligence Spotlight Series, we shine the light on Vinay Nair, SVP of Marketing at Kira Systems.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Crayon

DECEMBER 15, 2020

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. Being in the Middle East market for over seven years, I learned about the gaps that exist in the Competitive Intelligence (CI) space.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Smart Data Collective

NOVEMBER 9, 2022

There are a number of great applications of machine learning. The main purpose of machine learning is to partially or completely replace manual testing. Machine learning makes it possible to fully automate the work of testers in carrying out complex analytical processes. Machine learning is used in many industries.

Learning 242

Learning Startups Restaurants Algorithm 242

CIO

MAY 9, 2023

times more likely to have accelerated their time to market for new products, services, experiences, and other initiatives. Companies that commit to clear and focused action now will achieve a competitive advantage. To learn more about how Searce can help, click here. Top-quartile enterprise intelligence performers are 2.7

Advantage 362

Advantage Advantage Competitive Innovation 362

Crayon

SEPTEMBER 26, 2022

In our fourth installment of the Crayon Customer Corner, we sat down with Zach Napolitano — Director of Product Marketing at Splash. Read on to learn how Zach used Crayon resources to hone his CI skills and kick-off a huge culture shift at Splash.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Smart Data Collective

JULY 4, 2021

Machine learning (ML) is a form of AI that is becoming more widely used in the market because of the rising number of AI vendors in the banking industry. Why Machine Learning? What Machine Learning Means to Asset Managers. But is AI becoming the end-all and be-all of asset management ? Data Analysis. Risk Management.

Learning 358

Learning Management Banking Commerce 358

Smart Data Collective

JUNE 18, 2021

Although machine learning is still in its infancy, it is developing at a breathtaking pace to improve the reach of artificial intelligence. Since this type of advanced technology is at the cutting edge of industrial innovation, many large companies invest heavily in artificial intelligence and machine learning research.

Learning 336

Learning Business Human Resources Algorithm 336

Fuld

JUNE 23, 2023

Join our webinar on June 27th at 10-11am ET In response to the economic downturn, supply chain disruption, and geopolitical tensions, companies are increasingly relying on competitive intelligence and research. Stay ahead of the competition by joining us.

Competitive Intelligence 83

Competitive Intelligence Competitive Learning Intelligence 83

ArchIntel

DECEMBER 7, 2020

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.

Competitive Intelligence 156

Competitive Intelligence Competitive Intelligence Intelligence 156

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Startups 254

Startups Market Research Marketing Research Intellectual Property 254

CIO

MAY 29, 2024

Document processing, querying data, and making recommendations are just a few business cases where AI can streamline operations, enhance decision-making, and drive competitive advantage. This article will unpack what technical foundations are needed to get started using AI and how trained AI is a competitive differentiator.

Sales 457

Sales Advantage Advantage Algorithm 457

Smart Data Collective

OCTOBER 13, 2021

The market for AI technology is growing remarkably. Businesses spend a lot of time and resources on marketing to stand out from their competition. While marketing remains relevant and essential, AI technology provides endless opportunities that create a massive edge between you and your competitors. Leverage innovation.

Technology 303

Technology Technology Competitive Advantage 303

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

Competitive Intelligence 130

Competitive Intelligence Competitive Battlecard Technology 130

CIO

APRIL 17, 2024

A chief commercial officer of a clothing company learned to use Midjourney to create images of new clothing products. Normally, a CCO develops ideas about what the market needs and communicates them to a design team, which produces sketches to then be reviewed by the CCO. The second is the tools go beyond coding assistance.

Biotech 681

Biotech Banking Retail Innovation 681

Smart Data Collective

JULY 16, 2019

Machine learning is being used more extensively in email marketing. A couple months ago, Nathan Sykes of Curatti wrote an article on the benefits of machine learning and other big data tools for email marketing. But how many solutions can machine learning really offer? Email marketing has been around for some time.

Learning 189

Learning Marketing Marketing Algorithm 189

CIO

MAY 20, 2024

With the dawn of generative AI, management gurus continue pitching concepts of turnkey “learning organizations,” and “knowledge management.” It focuses on maintaining and utilizing existing knowledge resources to enhance learning, decision-making, and innovation.

Knowledge 634

Knowledge Management Innovation Startups 634

Aqute Intelligence

JANUARY 17, 2024

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. What is Competitive Intelligence? But how do we measure how effective it is?

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Tinuiti

MAY 22, 2023

Search How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool? Thanks to the latest announcement, the Google Ads Transparency Center could offer a wide variety of benefits to users and marketers alike. Want to learn more? Want to learn more from our Paid Search experts?

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Tinuiti

MAY 22, 2023

Search How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool? Thanks to the latest announcement, the Google Ads Transparency Center could offer a wide variety of benefits to users and marketers alike. Want to learn more? Want to learn more from our Paid Search experts?

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

JULY 26, 2023

That’s why social search tools have become such an important part of any competitor analysis for marketing. By sparing your team the hassle of scrolling through endless pages of content, BrandMentions simplifies the process of competitive analysis. SocialGist To get the best competitive intelligence, you need to cast a wide net.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

mention

JUNE 14, 2023

Remaining indifferent to social mentions about your brand, comment sentiment and missing on analyzing emerging trends related to your industry leads only one way — losing to competition who leverage social listening. This insight helps adapt marketing strategies, create relevant content, and stay ahead of the competition.

Marketing 346

Marketing Marketing Due Diligence Competitor Analysis 346

Smart Data Collective

DECEMBER 22, 2021

Startups need to take advantage of the latest technology in order to remain competitive. Big data technology is one of the most important forms of technology that new startups must use to gain a competitive edge. There are a lot of tools that can help you learn more about your demographic.

Startups 340

Startups Advantage Advantage Competitive 340

Smart Data Collective

OCTOBER 3, 2019

A compilation of research from the G2 Learning Hub Shows the number of businesses relying on big data is rising. One of the ways that businesses can gain an edge is with digital marketing strategies that hinge on big data. Big Data Helps Small Businesses Excel with Digital Marketing. Big data is at the forefront of many fields.

Competitive 198

Competitive Marketing Marketing Commerce 198

Aqute Intelligence

AUGUST 30, 2023

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape. Your sales team.

Competitive Intelligence 130

Competitive Intelligence Competitive Sales Intelligence 130

mention

MARCH 22, 2023

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve. As compared to other marketing books, “Social Media ROI” is much more tactical.

Copywrite 260

Copywrite Marketing Marketing Startups 260

mention

NOVEMBER 3, 2023

Given the speed with which online trends come and go as well as the growing number of internet users, marketers need to constantly monitor the media to be able to create strategies that convert users into customers. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.

Analysis 167

Analysis Marketing Marketing Benchmarking 167

Alexa

JULY 28, 2021

This is the power of well-executed inbound marketing. Inbound marketing is especially useful for B2B brands whose customers are busy business stakeholders. Their tight schedules don’t leave a lot of room for rummaging through mountains of marketing material, so you need to captivate them quickly.

Learning 131

Learning Marketing Marketing Entertainment 131