Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Simply reach out to top customers and ask if they’re willing to talk about their success with your product—just as you would for a case study. Salesforce makes good use of customer case studies to tell its brand story. Keep reading!

Restaurants 130

Restaurants Entertainment Security Security 130

Zoominfo

MAY 15, 2020

Although some companies do well elevating women to leadership positions —particularly in certain industries or at businesses of a certain size—new data from ZoomInfo suggest that the rate at which females are promoted to management and executive levels still pales in comparison to their male counterparts. Source: ZoomInfo and U.S.

IT 232

IT Briefing Human Resources Finance 232

Zoominfo

MAY 9, 2021

That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. How to Qualify Web Traffic with ZoomInfo WebSights Historically, a problem with retargeting is the lack of insight needed to qualify and parse out high-value traffic.

Profiling 130

Profiling Banking Marketing Marketing 130

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. In practice, corporate gifting has been a runaway success at ZoomInfo. The results?

Win 130

Win Marketing Marketing KPI 130

Zoominfo

AUGUST 26, 2018

In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job. Scientific studies show that humor and laughter lead to more inspiration and creativity. If you know any marketing jokes we missed, tweet us your favorites at @zoominfo! We hope these marketing jokes brightened your day!

Marketing 272

Marketing Marketing Travel Sales 272

Zoominfo

APRIL 23, 2019

This will allow you to make a much more compelling case for your services when you follow up with them later. In order to make your services more attractive, consider reaching out to top performing clients to create case studies. These case studies go a long way toward convincing prospects to sign up for your services.

Marketing 145

Marketing Marketing Finance Profiling 145

Zoominfo

JUNE 19, 2020

Research by ZoomInfo suggests that when a new privacy regulation or similar influence debuts, the ripples extend out for a lengthy period as companies acclimate to the provisions. In the two year period after the first GDPR fine corporate chatter increased as much as 16 times over a two-year period, according to ZoomInfo’s numbers.

Security 162

Security Security Profiling Research 162

Zoominfo

JUNE 4, 2019

Case studies, reviews and testimonials are an extremely effective trust-building tool. 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases. Contact ZoomInfo today to learn how to increase your B2B sales productivity.

Sales 244

Sales Profiling Research Knowledge 244

Zoominfo

JULY 23, 2020

In a study conducted by Drift , 58% of companies they reached out to, never responded at all (at all!). At ZoomInfo, we contact every lead within 90 seconds of contact. Share Case Studies. Warm leads usually gain their status when they submit some kind of inquiry to learn more about a product or service.

Sales 246

Sales Gaming Knowledge Information 246

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. In most cases, it’s a combination of the two. ZoomInfo MarketingOS Finally, ABM with data you can trust. ZoomInfo had long struggled with warm MQLs.

Sales 130

Sales Marketing Marketing Profiling 130

Zoominfo

JUNE 19, 2020

Research by ZoomInfo suggests that when a new privacy regulation or similar influence debuts, the ripples extend out for a lengthy period as companies acclimate to the provisions. In the two-year period after the first GDPR fine corporate chatter increased as much as 16 times over a two-year period, according to ZoomInfo’s numbers.

Benchmarking 147

Benchmarking Profiling Security Security 147

Zoominfo

JANUARY 5, 2021

For many companies, ZoomInfo serves as the information engine that powers how they go to market. Salesforce Sync is a new integration from ZoomInfo that pulls crucial information about Accounts, Contacts, and Leads from Salesforce right into the ZoomInfo platform. You fuel your CRM with powerful deal-making data.

Marketing 130

Marketing Marketing Sales Profiling 130

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). link] — ZoomInfo (@ZoomInfo) January 20, 2021. This can range from a comment to publish on your website (with their permission) to doing a video review or case study. Let’s start with that dream customer.

Sales 179

Sales Profiling Win Research 179

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. .

Retail 180

Retail Commerce Sales Market Segmentation 180

Zoominfo

JANUARY 8, 2021

In fact, according to data from ZoomInfo, company expansion maintained relative momentum, both nationally and internationally, through 2020. The Case for Office Expansion. To help facilitate positive and productive outcomes, a new McKinsey study points to adopting “a people-centered approach to internal and remote leadership.”

Travel 246

Travel Globalization Sales Research 246

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. Studying your past closed-won/lost deals can help you visualize your ideal customer. An ideal client profile informs teams about potential clients that would make good prospects, as well as which ones aren’t.

Profiling 130

Profiling Sales Research Information 130

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Testimonials and Case Studies: More than 70% of Americans reference online reviews to inform their buying decisions ( source ). Testimonial and case study videos highlight the successes of your best customers.

Entertainment 157

Entertainment Marketing Marketing Education 157

Zoominfo

JUNE 2, 2021

In a study conducted by Sales Insights Lab, sales reps rated culture and management above base compensation, commission, and job flexibility. At ZoomInfo, sales teams follow the DEAL methodology, which stands for Discover, Educate, Align, and Lock. In this case, it’s Influencing and Persuasion.

Sales 130

Sales Sales Enablement Education Management 130

Zoominfo

JUNE 2, 2021

In a study conducted by Sales Insights Lab, sales reps rated culture and management above base compensation, commission, and job flexibility. At ZoomInfo, sales teams follow the DEAL methodology, which stands for Discover, Educate, Align, and Lock. In this case, it’s Influencing and Persuasion. How Core Competencies Work. “It

Sales 130

Sales Sales Enablement Education Management 130

Zoominfo

MAY 7, 2020

A study from Gong.io We talked with three sales leaders at ZoomInfo to find the perfect response. Salesperson: “Here’s a case study showing companies YOUR size will LOVE all our features!”. At ZoomInfo, we increase morale on the sales or marketing team: That’s a cost you won’t see on a balance sheet.

Sales 213

Sales Due Diligence Gaming Marketing 213

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) link] — ZoomInfo (@ZoomInfo) January 20, 2021 It has taken a lot of work to get the buyer to this point. This can range from a comment to publish on your website (with their permission) to doing a video review or case study.

Sales 130

Sales Profiling Win Research 130

Zoominfo

JULY 2, 2020

This new email list will send out thank-you emails, and then encourage them to download a case study. Usability – Remember, marketing automation platforms are supposed to simplify your marketing processes – if a tool isn’t easy to use, then it probably won’t help your case. Biggest Obstacles to Marketing Automation Success.

Marketing 246

Marketing Marketing KPI Sales 246

Zoominfo

MAY 15, 2020

Although some companies do well elevating women to leadership positions—particularly in certain industries or at businesses of a certain size—new data from ZoomInfo suggest that the rate at which females are promoted to management and executive levels still pales in comparison to their male counterparts. Source: ZoomInfo and U.S.

IT 162

IT Human Resources Finance Briefing 162

Zoominfo

JANUARY 8, 2021

With ZoomInfo, we’ve increased the number of meetings scheduled by 85% and have decreased our email bounce rates by 13%” – David Donnelly, Digital Marketing Manager at Digitcom (see the case study ). Also, work with sales — talk to them about what they need in the way of leads to close more deals.

Sales 246

Sales Marketing Marketing Profiling 246

Zoominfo

SEPTEMBER 1, 2019

In an Accenture study recently conducted, 54% of respondents experienced a drop in trust, which resulted in $180 billion in revenue at stake of being lost. A depiction of ZoomInfo Chat , which can provide personalized messages to website visitors. In the digital age, customers have come to expect this level of instant gratification.

Knowledge 130

Knowledge Education Win Marketing 130

Zoominfo

MARCH 14, 2018

If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. Filled with case studies and examples of amazing real estate pros doing Youtility the right way – all across the globe – this book changes everything about how to market a real estate organization.

Marketing 164

Marketing Marketing Win Competitor Analysis 164

mention

JULY 1, 2022

In line with this, the findings of ITSMA study reveal that 85% of marketers see higher ROI with account-based marketing (ABM) than any other marketing strategy. But why is this the case? And why is that the case? Use tools like ZoomInfo, InsideView, LinkedIn Sales Navigator and likes to find the right leads.

IT 226

IT Profiling Sales Alliance 226

Zoominfo

APRIL 19, 2023

In cases where confidence is the main issue, offering words of encouragement or reassurance may suffice. If this is the case, you should consider using a peer review model for coaching. Be sure to study the tone and language used, not just what was said. How Does Sales Coaching Differ From Sales Training?

Sales 130

Sales Knowledge Win Analysis 130

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads.

Marketing 130

Marketing Marketing Alliance Market Intelligence 130

Zoominfo

JUNE 15, 2020

In fact, certain studies show that well-crafted voicemails can improve response rates anywhere from 3% to 22% ( source ). Study the prospect’s business website and social media profiles, then select one or two details to reference in your voicemail. For example: “Hey Jeff, this is Dave, with ZoomInfo. Sending you an email too.

Sales 113

Sales Profiling Briefing Research 113

Zoominfo

JUNE 9, 2019

If so, great – make sure you show them plenty of case studies. Contact ZoomInfo today to learn how to close deals faster with our product suite. The post 12 B2B Sales Questions to Close Deals Faster appeared first on ZoomInfo Blog. This question also gives you immediate insight into what’s important to this person.

Sales 252

Sales Knowledge Information Learning 252

Zoominfo

FEBRUARY 13, 2019

In fact, studies show that email marketing has a 4400% return on investment ( source ). Buyer’s Journey: A subscriber who just joined your email list after reading a blog post is much less likely to make a purchase than someone who downloads three case studies and signs up for a free trial. Don’t wait!

Marketing 219

Marketing Marketing Copywrite Hospitals 219

Zoominfo

NOVEMBER 4, 2018

To support this approach, studies show 50% of “high-growth” organizations have developed sales technology stacks with 5 or more applications. These applications tend to range in functionality, but for this exercise, we recommend you simplify each tool’s use case to understand how it fits into your sales process. ZoomInfo can help!

Sales 147

Sales Predictive Analytics Market Intelligence Education 147

Zoominfo

MARCH 8, 2022

While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads. Reducing the number of form fields increases response rates.

Business 100

Business Algorithm Sales Profiling 100

Zoominfo

MARCH 9, 2021

pricing page, case studies). Here are some examples we use at ZoomInfo Free Trial: Prospects who sign up for a free trial receive access to an operational but limited version of the ZoomInfo product so they can evaluate the value it would add to their business. This includes activity like high-value web visits (e.g.

Benchmarking 225

Benchmarking Education Sales Win 225

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Scientific studies show that humor and laughter lead to more inspiration and creativity.

Marketing 164

Marketing Marketing Education Win 164

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). For instance, here at ZoomInfo, we help sales and marketing professionals find and reach their ideal audience, amongst the crowded prospect landscape.

Marketing 187

Marketing Marketing Gaming Win 187