Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. Here are our ten recruiting blogs to bookmark today. The SHRM blog is arguably the most well-respected, comprehensive, useful resources on this list. 3. ZoomInfo. Visit their blog and see for yourself!

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Human Resources Education Knowledge Sales 170

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. 12 Ways to Handle Sales Pressure.

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Sales Sales Enablement Technology Technology 185

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. And there you have it– the May 2019 B2B Blog Post Round-Up. Final Thoughts.

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Win Sales Retail Education 189

Zoominfo

JULY 17, 2018

Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). Today’s blog post looks at some of the most important webinar metrics used to measure webinar success.

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Marketing Marketing Sales Learning 255

Zoominfo

JULY 1, 2018

But—as B2B marketers and sales professionals—we have a lot to learn about social selling. Case in point: 72% of sales professionals feel that they are not proficient with social selling ( source ). 69% of sales professionals are self-taught and have no active social selling training program in place ( source ).

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Profiling Sales Education Research 190

Zoominfo

JULY 3, 2020

As with demographic data, there are various types of firmographic data that marketers and sales teams can leverage including: Industry : What industry does the company fit into? This information can determine how you approach a sale and what content you share with them. Are they a non-profit, a B2C company, another SaaS, etc?

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Market Segmentation Loss Sales Technology 195

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. If your company isn’t blogging—it’s time to start. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. Not convinced?

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Business Marketing Marketing Information 201

Zoominfo

OCTOBER 15, 2019

And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). On that note, let’s turn to an expert on this topic: Jack Reamer, lead generation expert at EmailsThatSell.com. Keep reading!

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Sales Startups Marketing Marketing 230

Zoominfo

APRIL 10, 2018

Today we’re covering a topic that B2B marketers have disputed for years—scripted social media. Here at ZoomInfo we don’t necessarily agree with either of these stances. It comes off as disingenuous and can quickly turn a conversation into a sales pitch. They’ll appreciate it and so will your prospects. Content Marketing.

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Zoominfo

JUNE 21, 2018

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. I LOVE SEEING SALES TEAMS GET BETTER”. Sales leadership need to improve; 1. Consistency.

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Alliance Sales Win Knowledge 170

Zoominfo

NOVEMBER 12, 2018

In today’s blog post we let the experts do the talking. Your enthusiasm and speaking prowess also adds an authoritative air to the topic, something that the written word cannot express. Top 35 Sales Podcasts for Sales Professionals. Or, to learn more about the ZoomInfo B2B database , contact our sales team today.

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Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more.

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Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Today’s blog post is for you! 1. Social Triggers TV.

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Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. We call this the “Last Mile of Pre-Sales Customer Analysis.” ” An account-based strategy requires consistent messaging and positioning throughout the sales cycle. .” That’s a tall order.

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Profiling Sales Analysis Business Intelligence 138

Zoominfo

JUNE 14, 2018

That way, you can pick and choose your entire day to strategically cover every topic you’re interested in. Instead, choose a variety of topics and speakers that will add value to your day-to-day profession. Think about all the great sessions you attend, there’s got to be a blog post in there somewhere.

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Entertainment Travel Sales Gaming 159

Zoominfo

APRIL 2, 2018

Every sales manager wants their team to be successful– but sometimes, that’s easier said than done. Sales reps face a number of obstacles that can keep them from their goals and it’s your job as their manager to help them overcome these challenges. To put it simply, sales reps are only as effective as their managers enable them to be.

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Sales Management Sales Enablement Research 207

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. 2. How to Set Prospect Expectations During the Sales Process.

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Sales Gaming Marketing Marketing 113

Zoominfo

NOVEMBER 1, 2018

This tactic can inform every aspect of your content strategy, from the topics your cover to the format in which you deliver it. For a more comprehensive guide to social listening check out our recent blog post— The B2B Marketer’s Guide to Social Listening. Social media accelerates the sales pipeline.

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Benchmarking Gaming Sales Win 204

Zoominfo

NOVEMBER 20, 2023

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. This feature automatically records and transcribes action items from sales calls, removing the need to manually take notes and identify important action items from a call.

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Marketing Marketing Gaming Innovation 130

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. To round out this series, we’re shifting away from sales and marketing and moving on to recruiters and HR professionals. Listen here. 4. The CareerMetis Podcast.

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Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. ZoomInfo MarketingOS Finally, ABM with data you can trust. Give a sneak peek of a new product/service.

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Zoominfo

AUGUST 6, 2019

Example: HubSpot (an inbound marketing and sales platform) created a free ‘Marketing Grader’ tool that allows users to test the effectiveness of their website. For an in-depth look at content marketing, check out the following blog posts: 3 Ways to Drive Sales with Content Marketing.

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Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it.

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Zoominfo

APRIL 18, 2018

Ask yourself, is this topic interesting and educational? If you’re looking for more informational content to improve your sales and marketing efforts, check out these infographics: The Ultimate Guide to Sales Outreach [Infographic]. The Sales Rep’s Guide to Beating a Prospect’s Defense [Infographic]. Keep reading!

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Marketing Marketing Education Sales 140

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps. 2. Sales Hacker.

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Zoominfo

OCTOBER 22, 2019

While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. Sales professionals thrive when given the opportunity to learn, develop new skills, and interact with one another. How to Create a Great Sales Kickoff.

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Sales Knowledge Entertainment Learning 182

Zoominfo

SEPTEMBER 18, 2018

Personalization allows you to make stronger bonds with customers, create more targeted and useful content, and ultimately boost sales. But as the title of this blog suggests, personalization also has its risks. Rather, they see a brand that’s abusing their personal information in order to make a sale. Aggressive personalization.

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Marketing Marketing Sports Security 206

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. We call this the “Last Mile of Pre-Sales Customer Analysis.” ” An account-based strategy requires consistent messaging and positioning throughout the sales cycle. .” That’s a tall order.

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Profiling Sales Analysis Business Intelligence 130

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Today’s blog post is for you!

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Marketing Marketing Travel Education 100

Zoominfo

OCTOBER 16, 2018

These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics. So, let’s quickly review some key terms and concepts unique to Reddit: Subreddit: Reddit is home to more than 138,000 active communities—known as “subreddits”—which focus on niche topics and interests.

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Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

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Sales Startups Entertainment Capital 269

Zoominfo

JULY 3, 2020

As with demographic data, there are various types of firmographic data that marketers and sales teams can leverage including: Industry : What industry does the company fit into? This information can determine how you approach a sale and what content you share with them. Are they a non-profit, a B2C company, another SaaS, etc?

Market Segmentation 100

Market Segmentation Loss Sales Technology 100

Zoominfo

MAY 20, 2019

With so many responsibilities on their plates, B2B marketers and sales professionals can’t afford to waste such valuable time in inefficient meetings. What topics will be discussed, who will be leading the conversation, and what role should each participant play in the discussion? Meeting overview: What is the purpose of the meeting?

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Business Restaurants Briefing Technology 221

Zoominfo

NOVEMBER 18, 2018

First impressions are important – especially as a sales rep trying to win more business. When you get on the phone with a potential buyer for the first time, every word you use can make or break a future sale. Believe it or not, 82% of B2B decision makers find sales reps to be unprepared for their calls ( source ).

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Win Business Sales Research 113

Zoominfo

MARCH 28, 2018

Here’s how to get more in touch with your prospects and customers’ needs: Examine your customer data: You probably already know that data is the key component of your sales and marketing strategies. Are you offering a new perspective or covering an original topic? Prioritize post-sale relationships. Is it actionable?

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Win Sales Learning Information 178

Zoominfo

APRIL 24, 2019

Challenge yourself to see familiar topics from a new angle, and reap the rewards. For more information about how ZoomInfo can help you reach your target audience faster, contact our sales team today. Our software is fueled by the leading contact database for marketing and sales professionals. Exact match domains.

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Zoominfo

SEPTEMBER 5, 2018

Regardless, today’s blog post is for you– keep reading to learn everything you need to know about market intelligence and how you can leverage it to grow your business. Whether you use a social listening tool or track important topics manually, this process can help you gauge the public perception of your brand and products.

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