Zoominfo

JULY 17, 2018

Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. Today’s blog post looks at some of the most important webinar metrics used to measure webinar success. The webinar topic was not engaging or useful to your audience. Among such strategies, webinars come out on top.

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Marketing Marketing Sales Learning 255

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. If your company isn’t blogging—it’s time to start. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. Not convinced?

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Business Marketing Marketing Information 201

Zoominfo

FEBRUARY 25, 2021

Choose a Buyer -Centered Topic for Your Webinar. As you brainstorm topics, put yourself in the attendees’ shoes to determine what will make the event engaging and memorable. Once the presentation is over, create related content such as a blog post series and social posts. Decide which customer segment (e.g., Run a “So What?”

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Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. And there you have it– the May 2019 B2B Blog Post Round-Up. Continue reading.

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Win Sales Retail Education 189

Zoominfo

JUNE 25, 2018

Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Here are just a few examples: Vlogs: Blog posts should already be a staple of your B2B content strategy– but you can also package similar content into digestible, visually appealing video blogs, or “vlogs”. We say yes! Let’s get into it!

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Marketing Marketing Entertainment Profiling 217

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, whether you’re a new reader looking for new sales content or a ZoomInfo regular, today’s blog post is for you. The Top 25 Must-Bookmark Sales Blogs. So, allow us to indulge. Keep reading!

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Sales Sales Enablement Technology Technology 185

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. Snippets, from very short types of content as responses or to engender responses/debate, to ongoing audience-targeted posts, most exemplified by tweets, Facebook posts and blog articles.

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Marketing Marketing Analysis Technology 208

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

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Win Business Brainstorming Restaurants 138

Zoominfo

JULY 25, 2023

ZoomInfo’s SalesOS platform is the clear leader, supplying GTM teams with over 80 million direct dial contacts, 140 million email addresses, and millions of intent signals across more than 11,000 topics.

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Sales Profiling Gaming Win 130

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. ZoomInfo MarketingOS Finally, ABM with data you can trust. Give a sneak peek of a new product/service.

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Win Business Brainstorming Restaurants 100

Zoominfo

JULY 1, 2018

GetApp: Allows users to search for industry topics as well as specific products. Check out our recent blog post for a more comprehensive guide to social listening. Did anyone express interest in this topic? Contact ZoomInfo today to increase sales productivity and reach more buyers.

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Profiling Sales Education Research 190

Zoominfo

AUGUST 12, 2018

In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. The podcast, titled “The Marketing Cloudcast”, discusses the same topics the company usually covers in an audio format. Most companies are familiar with the benefits of content marketing. In fact, SalesForce is among the first.

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Marketing Marketing Gaming Management 130

Zoominfo

JUNE 14, 2018

That way, you can pick and choose your entire day to strategically cover every topic you’re interested in. Instead, choose a variety of topics and speakers that will add value to your day-to-day profession. Think about all the great sessions you attend, there’s got to be a blog post in there somewhere.

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Entertainment Travel Sales Gaming 159

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Today’s blog post is for you! 1. Social Triggers TV.

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Marketing Marketing Travel Education 220

Zoominfo

JULY 3, 2020

Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. However, you can also begin to: Create targeted social media campaigns Construct highly relevant and personalized emails Write timely and topical blog posts Implement A/B testing. How to use firmographic data.

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Market Segmentation Loss Sales Technology 195

Zoominfo

NOVEMBER 12, 2018

In today’s blog post we let the experts do the talking. Your enthusiasm and speaking prowess also adds an authoritative air to the topic, something that the written word cannot express. Or, to learn more about the ZoomInfo B2B database , contact our sales team today. Staff, WebProNews. Key Takeaways.

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Business Banking Gaming Education 223

Zoominfo

APRIL 10, 2018

Today we’re covering a topic that B2B marketers have disputed for years—scripted social media. Here at ZoomInfo we don’t necessarily agree with either of these stances. We see it all the time—companies post a blog, white paper, or eBook with the title or the entire first paragraph as the post text.

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Profiling Sales Marketing Marketing 188

Zoominfo

JUNE 19, 2018

Keep reading – today’s blog post offers tips and tricks for B2B marketers to make the most of live streaming! If you’re like most businesses, you’re constantly answering your customer questions on a variety of topics. Contact ZoomInfo today to learn how our B2B contact database can improve and evolve your marketing strategies.

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Marketing Marketing Learning Business 207

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it.

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Human Resources Commerce Algorithm Sales 113

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more.

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Sales Profiling Gaming Marketing 140

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. Check out our recent blog post for more personalization statistics. Think topic analysis, trending subject matter, user-generated content, influencer marketing, and more. Artificial intelligence makes this possible.

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Intelligence Intelligence Analysis Technology 272

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. And there you have it—our March B2B blog post round-up.

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Sales Gaming Marketing Marketing 113

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. The CareerMetis Podcast is a weekly Podcast hosted by award-winning career blog, careermetis.com. Listen here. 4. The CareerMetis Podcast. Listen here. Listen here.

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Human Resources Entertainment Win Sales 150

Zoominfo

JUNE 21, 2018

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. Create a damaging admission and communicate based on an authentic flaw” Dave Gerhard @ZoomInfo #GrowthSummit18.

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Alliance Sales Win Knowledge 170

Zoominfo

NOVEMBER 20, 2023

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. Social Media Social media marketers are tasked with publishing content across multiple platforms, covering many topics — and squarely in the public eye. What Does this Mean for Marketers?

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Marketing Marketing Gaming Innovation 130

Zoominfo

OCTOBER 8, 2019

Today’s blog post will give you the tools you need to write a Customer Insight Report that benefits your entire organization. Hot-button topics. Include notes about sensitive topics that your team should handle carefully when talking to the prospect. Let’s get into it! What is a Customer Insight Report?

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Profiling Sales Analysis Business Intelligence 138

Zoominfo

NOVEMBER 1, 2018

This tactic can inform every aspect of your content strategy, from the topics your cover to the format in which you deliver it. For a more comprehensive guide to social listening check out our recent blog post— The B2B Marketer’s Guide to Social Listening. Contact ZoomInfo today to accelerate your B2B marketing efforts!

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Benchmarking Gaming Sales Win 204

Zoominfo

AUGUST 6, 2019

For an in-depth look at content marketing, check out the following blog posts: 3 Ways to Drive Sales with Content Marketing. Because social media is such a huge space, we couldn’t possibly cover every platform and every tactic in this one blog post. Fortunately, we’ve covered many of these topics before.

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Marketing Marketing Alliance Education 154

Zoominfo

OCTOBER 15, 2019

On that note, let’s turn to an expert on this topic: Jack Reamer, lead generation expert at EmailsThatSell.com. To learn more about how ZoomInfo can dramatically scale and improve all aspects of your go-to-market strategy, contact our sales team today. Keep reading! The “Foot in the Door” Method.

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Sales Startups Marketing Marketing 230

Zoominfo

DECEMBER 5, 2018

In a recent blog post, we offered some tips on using Reddit to conduct market research. If you’ve never considered incorporating Reddit into your marketing strategy, today’s blog post is for you. There’s a subreddit for just about every topic imaginable, but here are a few examples that might interest digital marketers: /r/business. /r/marketing.

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Sports Entertainment Advantage Advantage 157

Zoominfo

OCTOBER 16, 2018

These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics. So, let’s quickly review some key terms and concepts unique to Reddit: Subreddit: Reddit is home to more than 138,000 active communities—known as “subreddits”—which focus on niche topics and interests.

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Market Research Marketing Research Research Marketing 159

Zoominfo

APRIL 18, 2018

Ask yourself, is this topic interesting and educational? A Guide to B2B Blogging Success [Infographic]. For more information about ZoomInfo, contact our sales team. Infographic] appeared first on B2B Blog. Keep reading! In order to create a targeted marketing campaign, place yourself in the position of your best buyers.

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Marketing Marketing Education Sales 140

Zoominfo

APRIL 2, 2018

For a more in-depth look at sales training, check out the following blog post: How to Get More From Your B2B Sales Training. We’ve gone more in-depth on this topic in the past, so check out the following posts: 4 Sales Enablement Tools to Improve Sales Productivity. Facilitate better sales and marketing alignment.

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Sales Management Sales Enablement Research 207

Zoominfo

MAY 20, 2019

What topics will be discussed, who will be leading the conversation, and what role should each participant play in the discussion? But, we hope today’s blog post helped you approach business meetings with a fresh set of eyes. For more information about improving the efficiency of your business, contact ZoomInfo today.

Business 221

Business Restaurants Briefing Technology 221

Zoominfo

SEPTEMBER 18, 2018

But as the title of this blog suggests, personalization also has its risks. He subsequently realizes he has no interest in the topic, and quickly exits from the ‘thank you’ page. Reach out today to learn how ZoomInfo can help tailor your marketing efforts the right way with access to our comprehensive contact database.

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Marketing Marketing Sports Security 206

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Today’s blog post is for you!

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Marketing Marketing Travel Education 100

Zoominfo

OCTOBER 9, 2018

From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. The internet is full of valuable information relating to your ideal audience – from their social profiles, to the blogs and articles they read, and even their Google searches.

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Intelligence Intelligence Marketing Marketing 113