Zoominfo

APRIL 2, 2018

Every sales manager wants their team to be successful– but sometimes, that’s easier said than done. Sales reps face a number of obstacles that can keep them from their goals and it’s your job as their manager to help them overcome these challenges. To put it simply, sales reps are only as effective as their managers enable them to be.

Sales 207

Sales Management Sales Enablement Research 207

Smart Data Collective

MAY 2, 2019

One of the most important ways for brands to make the most of big data it’s with marketing. Relying on predictive analytics and machine learning will significantly enhance any marketing campaign. Big Data is Redefining Small Business Marketing. All of the marketing strategies listed below are thus social media related.

Marketing 193

Marketing Marketing Business Predictive Analytics 193

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

Marketing 130

Marketing Marketing Gaming Innovation 130

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Marketing 124

Marketing Marketing Copywrite Win 124

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Awareness Stage 2. Interest Stage 3.

Sales 130

Sales Research Loss Intelligence 130

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. The podcast is just one part of their content marketing strategy.

Capital 89

Capital Sales Education Startups 89

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Sales 269

Sales Startups Entertainment Capital 269

Zoominfo

MAY 11, 2020

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: New customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. But don’t forget about your sales territory plan. What is a Sales Territory Plan?

Sales 100

Sales SWOT Loss Market Segmentation 100

E2M

MARCH 13, 2024

Every agency owner aims to onboard more clients, grow their sales, and scale their business. A polished and detail-oriented SEO proposal is a crucial part of your sales process. The study says, 96% of prospects are well-informed and do their homework before contacting a sales rep. Table of Contents I.

Analysis 67

Analysis Win Benchmarking Profiling 67

CXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., Google ads).

Retail 107

Retail Sales Marketing Marketing 107

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. Keep reading!

Marketing 100

Marketing Marketing Sales Learning 100

Zoominfo

JUNE 21, 2018

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. I LOVE SEEING SALES TEAMS GET BETTER”. “I I LOVE SEEING SALES TEAMS GET BETTER”. Consistency.

Alliance 170

Alliance Sales Win Knowledge 170

Wink Intel

FEBRUARY 5, 2024

We’re actively seeking a talented Annuity Product Marketing Strategist to join our Product Marketing Strategy team in Omaha, NE or Newport Beach, CA (hybrid work mode). Your colleagues will include other Product Marketing Strategists, Relationship Managers, Value-Add Marketers, and fellow Marketing professionals.

Marketing 40

Marketing Marketing Briefing Human Resources 40

mention

JUNE 26, 2023

As a marketing agency, you’re often tasked with proving the marketing ROI of your clients’ efforts. They’re most concerned about keeping their businesses lucrative and need your agency’s expert help to achieve marketing results. After all, it’s why they’ve invested in your services. Definitely not! Knowledge is power, though!

Restaurants 157

Restaurants Briefing Marketing Marketing 157

Moz

OCTOBER 6, 2019

Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. This post is for the other marketers that work in the not-so-sexy fields. Grow blog traffic, stat. One of my tasks was to grow website traffic, and the best channel I landed on was the company blog.

Commerce 54

Commerce Research Sales Marketing 54

Wink Intel

FEBRUARY 3, 2021

The Director, Marketing Communications is responsible for developing and delivering communications across various audiences in order to inform them on key business topics, drive profitable sales growth, and increase customer satisfaction. Qualifications: 7+ years’ experience marketing in the financial services industry.

Marketing 40

Marketing Marketing Knowledge Education 40

Moz

NOVEMBER 16, 2020

On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native ads. Aligning your campaign messaging with these long-term trends will improve your native ad performance.

Finance 66

Finance Education KPI Entertainment 66

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Experiential marketing. Enter, brand activation. .

Marketing 246

Marketing Marketing Retail Gaming 246

Netbasequid

MAY 1, 2023

Whether your brand is a novice in business intelligence or a seasoned player, competitor tracking is crucial for gaining comprehensive market intelligence. If your brand underestimates its competition or relies on flawed information, it cannot establish dominance in the market. Brands need to take competitive intelligence seriously.

Competitive Intelligence 52

Competitive Intelligence Competitive Benchmarking Business Intelligence 52

Moz

FEBRUARY 9, 2021

You’re a marketing director at a startup. That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. Typically, content briefs are written by someone in an adjacent field — like demand generation, product marketing, or SEO — when they need something specific.

Briefing 60

Briefing Retail Research Startups 60

CXL

NOVEMBER 23, 2022

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

Marketing 78

Marketing Marketing Win Gaming 78

Similarweb

MAY 26, 2021

A robust affiliate partner program has big potential to drive sales. By using affiliate marketing program s to tap into your existing audience and monetize your website, you can effectively attract more (and often stronger) leads and boost your revenue. This blog will answer: What affiliate research is. Industry Affiliates .

Marketing 98

Marketing Marketing Research Retail 98

Similarweb

DECEMBER 6, 2020

SEO professionals and marketers spend much of their time conducting keyword research , as well as assessing and choosing the right keywords to boost their ranking on results pages and get to the top of Google searches. This is not to say that informational intent is useless in the SEO and marketing worlds if you’re selling a product.

IT 87

IT Restaurants Analysis Competitive 87

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Unique considerations — Some context behind Sales Hacker’s growth.

Startups 49

Startups Sales Win Advantage 49

Fuld

JANUARY 21, 2020

We often deploy our Intelligence Benchmarking Survey as a barometer for process improvement opportunities with many of our clients and over the years have found that nearly 60 percent of the organizations we’ve surveyed struggle with demonstrating and managing the perceived value of competitive and market intelligence initiatives.

Intelligence 78

Intelligence Intelligence Competitive Analysis 78

GrowbyData

JUNE 3, 2022

Benefits of using Keyword Funnels in your Digital Marketing Strategy. The goal at this stage is to take the relationship to a mutually satisfying closed sale. One of the most difficult things to do in marketing is to move the consumer through the various stages of the funnel. Funnel Stage Visibility by devices. Conclusion.

Marketing 52

Marketing Marketing Intelligence Intelligence 52

Moz

FEBRUARY 14, 2021

While this information doesn’t provide much insight into on-page performance, it does offer a jumping-off point for you to talk to your customer about changes in market trends and user behavior. Keyword rankings give a strong signal around user intent, market trends, and competitor strategies. Keyword ranking.

Education 58

Education Sales Information Knowledge 58

Netbasequid

MAY 10, 2021

If you haven’t been leveling up your social media monitoring game, now is the time to start: There was a $16 billion jump in social media marketing from 2017 to 2021. 40% of marketing and sales teams believe data science driven by artificial intelligence (AI) and machine learning is foundational to their social media marketing success.

Benchmarking 78

Benchmarking Due Diligence Win Gaming 78

Digital B2B Marketing

DECEMBER 2, 2013

However, be wary of chasing hot topics though unless they are particularly relevant to your audience. It is critical that the content is closely aligned to the topics you are focused on, not merely important topics to your target audience. Actually, no one should be, but that’s a topic for another article).

Sales 86

Sales Marketing Marketing Information 86

Datapine Blog

JUNE 22, 2022

It is not enough to track relevant customer or sales data. The first one works for a bigger outcome, such as increasing revenue, while the second one represents the means to achieve that general goal such as a marketing campaign for a specific product that in the long run can bring more revenue. Assess your current performance.

KPI 61

KPI Benchmarking Sales Retail 61

Netbasequid

MARCH 22, 2022

And if you haven’t been paying attention to all of these things, now is the time to start: There was a $16 billion jump in social media marketing from 2017 to 2021. 51% of marketers who currently leverage social media communities plan to invest more this year. Are they positive, negative or neutral about a topic? Let’s dig in.

Benchmarking 59

Benchmarking Due Diligence Win Analysis 59

Datapine Blog

NOVEMBER 5, 2019

Studies suggest that businesses that adopt a data-driven marketing strategy are likely to gain an edge over the competition and in turn, increase profitability. In fact, according to eMarketer, 40% of executives surveyed in a study focused on data-driven marketing, expect to “significantly increase” revenue. click to enlarge**.

Hospitals 88

Hospitals Business Knowledge Analysis 88

Similarweb

JANUARY 19, 2021

With written content, you’ll need to dive deep into relevant topics to establish expertise and convince Google (and, ultimately, your target audience) that you’re the best there is. Video marketing can boost your brand presence and SEO efforts if you take a minute to understand how to do it correctly. Define your goals. Video snippets.

Algorithm 78

Algorithm Marketing Marketing Gaming 78

E2M

AUGUST 8, 2022

You can’t expect your business to survive without local SEO in an increasingly digitalized market. And as more business owners are turning to local SEO to boost their sales, having a strategy is all the more necessary. For starters, it has a long-lasting ranking effect compared to a traditional marketing strategy. Sounds great!

Business 57

Business Benchmarking KPI Profiling 57

Netbasequid

JUNE 10, 2021

. Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. There’s simply no other tool right now that comes close to providing brands with market intelligence that yields actionable results. The use cases of social media listening are expansive.

Airline 98

Airline Competitive Intelligence Market Intelligence Intelligence 98

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Marketing 252

Marketing Marketing Copywrite Sales 252

mention

DECEMBER 11, 2023

Pinterest can be a powerful platform for savvy marketers, offering access to receptive audiences, intuitive tools, and impactful formats. However, if you want to unlock the full potential of Pinterest marketing, you need to understand the data the platform is giving you. Think of Pinterest Analytics as your marketing compass.

Profiling 205

Profiling Benchmarking Algorithm Analysis 205