SpyFu

JANUARY 31, 2023

Podcasts are especially helpful for a technical topic like SEO, for which there is no end to the amount of knowledge that you can gain. SEO in itself is a vast topic and, on top of that, SEO principles keep changing. And reading long blog posts all the time is not always feasible. This podcast is available on its own site.

Marketing 98

Marketing Marketing Learning Algorithm 98

SpyFu

DECEMBER 14, 2020

If you want to grow your blog traffic, it’s vital to post regularly—and frequently. Businesses that create 15 or more blog posts per month see five times as much traffic as companies that don’t post regularly, according to HubSpot. Offer an ‘Inside Look’ at Your Business You don’t have to search far and wide to think of post topics.

Sales 116

Sales Competitor Analysis Research Marketing 116

Zoominfo

JANUARY 21, 2021

With that said, it is not surprising that compliance tops the list of topics that garnered the most interest as companies navigated CCPA in 2020. Information security took the second spot in interest, but it is the third-place topic — database management — that is perhaps the most revealing. Source: ZoomInfo.

Business 173

Business Retail Benchmarking Security 173

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. It’s difficult to stay inspired, relevant, and creative in B2B marketing. Here are 50 business blog ideas to help you fall back in love with blog writing.

Win 100

Win Business Brainstorming Restaurants 100

mention

MARCH 1, 2023

Email marketing automation has become an essential tool for businesses to reach out to their customers and clients, and with an average ROI of $36 per $1 spent , it’s not hard to see why. This makes it crucial for growing businesses to review the market thoroughly and develop an email stack that fits their needs, goals, and budget.

Marketing 275

Marketing Marketing Startups Commerce 275

Smart Data Collective

MAY 2, 2019

One of the most important ways for brands to make the most of big data it’s with marketing. Relying on predictive analytics and machine learning will significantly enhance any marketing campaign. Big Data is Redefining Small Business Marketing. All of the marketing strategies listed below are thus social media related.

Marketing 194

Marketing Marketing Business Predictive Analytics 194

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Sales 130

Sales Profiling Gaming Win 130

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. So, if you’re on the hunt for new marketing resources, look no further.

Marketing 220

Marketing Marketing Travel Education 220

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Intelligence 272

Intelligence Intelligence Analysis Technology 272

Zoominfo

NOVEMBER 20, 2023

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Marketers are definitely at the forefront of experimenting with GenAI. What Does this Mean for Marketers?

Marketing 130

Marketing Marketing Gaming Innovation 130

Alexa

DECEMBER 27, 2020

Goal Example 2: Teach Users about Product-Related Topics. Set your chatbot up to inform users about different topics related to your business, such as product tutorials and other industry-specific processes. Say, for example, you offer video marketing software, and many users ask how to upload videos to your platform.

Entertainment 248

Entertainment Briefing Gaming Knowledge 248

SpyFu

MARCH 8, 2021

Translation for content marketers? Subreddits (the smaller pages that aggregate posts within Reddit) provide access to potentially millions of other people, each with their own thoughts and views on topics important to their sphere. Say you run a travel blog. Here’s how. So where can you find these groups?

Travel 116

Travel Brainstorming Algorithm Profiling 116

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

Marketing 154

Marketing Marketing Alliance Education 154

SpyFu

MAY 14, 2021

But for SEO & content marketers, it’s an innovative way to come up with content marketing ideas. For today’s strategy, we’re going to mine content marketing ideas by “hacking” one of Facebook’s oldest targeting options: Detailed Targeting. Discover Adjacent Content Topics Using Facebook Now for the fun part.

Marketing 115

Marketing Marketing Gaming Entertainment 115

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. If you’re on the hunt for new marketing resources, look no further.

Marketing 100

Marketing Marketing Travel Education 100

SpyFu

MAY 6, 2021

If you want to find success through content marketing, you will need to not only beat the businesses who have a competing product, but also the websites that are organically competing with you for rankings on search engine results pages (SERPs). The other way to find your competitors is with an SEO competitor tool. Also, be realistic.

Marketing 111

Marketing Marketing Sports Research 111

Netbasequid

SEPTEMBER 26, 2022

The idea of venturing into a new market can evoke mixed feelings. Central to this is market entry research to give you the confidence that comes with having a sound plan for your new venture. Central to this is market entry research to give you the confidence that comes with having a sound plan for your new venture.

Research 97

Research Marketing Marketing SWOT 97

Netbasequid

APRIL 14, 2023

Boosting your brand’s visibility is critical in today’s ever-expanding market. NetBase Quid’s® Intelligence Connector combines your internal data and business intelligence with powerful analytics-ready consumer and market intelligence, so your brand can make data-driven decisions quickly and efficiently. Influencers to the rescue!

Intelligence 52

Intelligence Intelligence Market Intelligence Entertainment 52

Wink Intel

FEBRUARY 5, 2024

We’re actively seeking a talented Annuity Product Marketing Strategist to join our Product Marketing Strategy team in Omaha, NE or Newport Beach, CA (hybrid work mode). Your colleagues will include other Product Marketing Strategists, Relationship Managers, Value-Add Marketers, and fellow Marketing professionals.

Marketing 40

Marketing Marketing Briefing Human Resources 40

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. To start, the blogging team partnered with the SEO team. We diligently move down the list, assigning individual blog topics to be written or updated by writers on the team.

Brainstorming 70

Brainstorming Briefing Commerce Hospitals 70

SpyFu

JULY 20, 2021

For content marketers and SEOs, the answer is our audience and Google. Those three principles are: Expertise: The author of the content should be an expert on the topic. Authoritativeness: The author, web page, and website should have a good reputation as authorities in this industry or field.

Restaurants 98

Restaurants Algorithm Security Security 98

Netbasequid

MAY 19, 2021

Text analysis is the ability to organize structured and unstructured data, pulling meaning from zillions of texts across the internet including blogs, journals, consumer posts, etc. Companies using these insights can maximize their consumer and market impact. And this includes unusual or topical trends, such as politics or religion.

Analysis 97

Analysis Research Knowledge Market Research 97

Moz

OCTOBER 6, 2019

Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with companies that sell sexy products. This post is for the other marketers that work in the not-so-sexy fields. Grow blog traffic, stat. The blog was not.

Commerce 54

Commerce Research Sales Marketing 54

SpyFu

NOVEMBER 1, 2021

To help you find a PPC training course that is up to date and filled with the advice you need to know, we’ve put together a list of Google Ads PPC courses designed by some of the top minds in the PPC field. The tradeoff is that there is far less structure as these videos hop around to different topics.

Knowledge 98

Knowledge Win Sales Learning 98

Similarweb

OCTOBER 3, 2021

Every marketer strives for a superior SEO strategy to connect with their target audience. Long-tail keywords are the best way to reach searchers who are usually prepared to take action on a product or service, a major advantage for marketers. There are two main types: supporting and topical. Topical long-tail keywords .

Travel 52

Travel Win Research Competitive 52

Moz

NOVEMBER 26, 2018

Posted by -LaurelTaylor- Around 2005 or so, corporate blogs became the thing to do. With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon? Now we have learned better, and many corporate blogs are less prolific and offer more value. Why bother addressing old blog posts?

Entertainment 63

Entertainment Management Information Sales 63

Moz

FEBRUARY 7, 2021

Today, we’ll pull together our own set of EV charging station best practices — based on Google’s rules for similar enterprises — and throw a few free local search marketing tips into the trunk as well. Google wants you to fill out this field with the exact name of the business as it appears in the real world. Business title.

Profiling 65

Profiling Restaurants Research Travel 65

Zoominfo

SEPTEMBER 25, 2018

Recently, we published The Ultimate List of Marketing Podcasts. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. Martin Brossman and Greg Hyer help sales and marketing professionals understand social selling and digital sales strategies they can use in their sales and marketing efforts.

Sales 269

Sales Startups Entertainment Capital 269

Zoominfo

OCTOBER 10, 2019

Statistically speaking, companies who employ a diverse staff achieve more financial success, attract better job candidates, and are more likely to capture new markets than less-diverse companies ( source ). As part of this particular blog post we briefly touched on the importance of inclusion and diversity in the workplace. .

Business 187

Business Capital Human Resources Win 187

Domo

FEBRUARY 15, 2022

Given just how long Domo’s new chief data officer has had an interest in those two topics, it makes perfect sense. He was vice president of marketing strategy and analytics at Ameriprise and, most recently, chief data officer at McKinsey & Co. The post 4 Questions with Domo's New Chief Data Officer first appeared on Blog.

Gaming 98

Gaming Learning Knowledge Technology 98

Netbasequid

MARCH 31, 2021

Staying competitive in any market means you have to know what’s going on around you. We’ll explore these topics using the fast-food industry as an example, so here are a few related statistics as a primer. through 2027, which would mean a market cap of $931.7B Is there a viable market for a crispy vegan chicken sandwich?

Restaurants 98

Restaurants Competitive Intelligence Travel Competitive 98

Moz

FEBRUARY 9, 2021

You’re a marketing director at a startup. That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. Typically, content briefs are written by someone in an adjacent field — like demand generation, product marketing, or SEO — when they need something specific.

Briefing 60

Briefing Retail Research Startups 60

Evalueserve

APRIL 27, 2021

In this blog, we’ll highlight the important moments you missed from the event. Mohit spoke about key intelligence questions to ask about your market and competitive intelligence program: What decisions are to be made? Industry Insights & AI On-Demand Webinar: The Secret to a Successful Market & Competitive Intelligence Program.

Competitive Intelligence 86

Competitive Intelligence Competitive Intelligence Intelligence 86

SpyFu

FEBRUARY 26, 2021

In fact, 96% of surveyed marketers said that content marketing has improved their trust and credibility in the eyes of their readers. While other research found that 74% of companies report getting more leads and more quality leads from content marketing. What need does the content satisfy? Is this post as good as it could be?

Analysis 93

Analysis Knowledge Research Education 93

Zoominfo

DECEMBER 13, 2018

The Kurlan Channel provides viewers with an opportunity to listen and watch Dave Kurlan and his team talk about various sales and sales management topics in front of live audiences as well as in candid quick videos. I teach entrepreneurs, sales professionals, and network marketers how to crush it in their businesses! Go check it out!

Sales 187

Sales Win Gaming Research 187

Netbasequid

JANUARY 26, 2022

Digital tools such as marketing analytics tools allow brands to peer deeply into their market and inside their consumers’ minds. Here’s why these tools are non-negotiable: The Marketing Analytics Market was valued at USD 2.13 What are marketing analytics? There’s no place for complacency in marketing.

Marketing 72

Marketing Marketing Benchmarking Competitor Analysis 72

Similarweb

FEBRUARY 17, 2021

If you’re a marketer, an SEO expert, a blogger, or just someone who is looking to understand the world of SEO at a more in-depth level, this piece is for you. Here are the topics we cover: What is an SEO strategy? If they can’t, they won’t know to promote you for being the best in your field. Site SEO audit.

Benchmarking 59

Benchmarking Algorithm Research Competitive 59