Netbasequid

MAY 19, 2022

Social intelligence plays a critical role in how successful a brand can be when connecting with its desired audience. And that’s because it pulls intel from the social web that reveals relevant and timely details about your consumer, which can then be used in a multitude of ways to reach out and form authentic, long-term relationships.

Intelligence 96

Intelligence Intelligence Marketing Marketing 96

Netbasequid

DECEMBER 27, 2021

That’s what it feels like when you’re searching for consumer insights from siloed or disparate data sources. Consumer data is being created every day on an exorbitant scale. There’s a world of consumer insights within it, so brands can’t afford to let it pass them by. Why customer data integration is important.

Analysis 98

Analysis Globalization Market Intelligence Intelligence 98

Netbasequid

OCTOBER 29, 2021

While the name itself won’t really matter to your consumer intelligence efforts outside of adding it to your ongoing analyses, what this change represents to consumers will matter. That is a vague notion but does hint at expansion, which will impact how consumers embrace the company’s various platforms. Let’s take a look!

Intelligence 98

Intelligence Intelligence Restaurants Gaming 98

Netbasequid

JUNE 10, 2021

. Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. There’s simply no other tool right now that comes close to providing brands with market intelligence that yields actionable results. The use cases of social media listening are expansive.

Airline 98

Airline Competitive Intelligence Market Intelligence Intelligence 98

Netbasequid

OCTOBER 14, 2022

Preserving brand health will require keeping pace with shifting customer needs, and this can be predicted by monitoring consumer behavior. The consumer conversations happening about banking offer a wealth of insight. But it’s not just that many consumers don’t have money. Keeping Banking Challenges Top-of-Mind.

Banking 98

Banking Competitive Intelligence Analysis Competitive 98

Netbasequid

OCTOBER 20, 2021

A competitor that has done their digital intelligence homework can easily outmaneuver you and gobble up share of voice – even with an inferior product. Therefore, brands need to sharpen their digital intelligence, and they use every bit of data available to them to remain competitive in today’s fast-paced business climate.

Intelligence 98

Intelligence Intelligence IT Market Research 98

Netbasequid

OCTOBER 7, 2021

Social media monitoring tools play a crucial role for brands across a variety of verticals. They inform what makes consumers tick, what they love and hate, pain points, and where they’re looking for advice. Zoho Social. Social media users worldwide are projected to reach 4.4 Reputology. NetBase Quid.

Restaurants 111

Restaurants Hospitals Entertainment Retail 111

mention

MAY 27, 2022

The intent behind content marketing activities is to influence consumer behavior and guide their purchasing decisions. Mention is a media monitoring and social listening platform that provides content managers with the right data. It is a continuous process best incorporated as a part of your overall marketing plan. BuzzSumo 11.

Marketing 363

Marketing Marketing Annotation Sales 363

Netbasequid

JANUARY 20, 2021

Social media offers a huge pool of consumers ripe for brand communication. It should, perhaps, seem obvious, but Social Media Analytics is a term often heard – and often misunderstood. Social media isn’t about brands. This is where social media analytics comes into play. What Is Social Media Analytics?

IT 122

IT Analysis Gaming Competitive 122

Netbasequid

NOVEMBER 18, 2021

How consumers perceive and interact with brands has changed a good bit in recent years. Fortunately, consumers speak their minds online, leaving breadcrumbs for brands that inform what they think and why they choose the brands they do. All those online interactions on review sites, social media, etc.,

Analysis 105

Analysis Research Innovation Education 105

Netbasequid

SEPTEMBER 23, 2021

If you own a business you must have encountered the term “media intelligence platform.” But what is a media intelligence platform exactly? First, some stats: 32% of consumers report that they’d walk away from a brand they love after just one bad experience. But what is a media intelligence platform – and what does it do?

Intelligence 101

Intelligence Intelligence Competitive Landscape Analysis 101

Netbasequid

MAY 3, 2023

In today’s digital age, every brand is establishing its presence online and connecting with its audience through social media. To stay ahead of the game, it’s crucial to have social media dashboards that provide accessible social media monitoring. We’ll also explore the following: Why use Social Media Dashboards?

Benchmarking 97

Benchmarking Analysis Competitive Gaming 97

Netbasequid

JANUARY 26, 2021

Their range of interests is extensive and can be seen quite clearly with social media listening. But you need to be listening! 35% recognized themselves as investors, and 57% expressed an interest around learning more about investing – which powerful intel for consumer and shopper insights! Let’s explore!

Win 105

Win Intelligence Intelligence Analysis 105

Netbasequid

JANUARY 24, 2022

Primarily, the action takes place on search engines and social media. Let us take, for instance, two popular platforms: Google for search, and Twitter for social media. And then we have the social side on things, with trending topics on Twitter. Social media provides a platform for people to exchange ideas.

Advantage 98

Advantage Advantage Sports Entertainment 98

Netbasequid

APRIL 20, 2022

If your brand isn’t minding its consumer and market intelligence monitoring, this may inspire you to reconsider. Social Media. Social Selling. 7 Social Media Statistics . Marketers prioritize social listening as part of their overall strategy (HubSpot State of Marketing Report). Video Marketing.

Retail 133

Retail Research Entertainment Market Intelligence 133

Netbasequid

JULY 4, 2022

. Consumers are dynamic, your consumer and market intelligence should be as well! So, we are going to reveal how your brand can win its independence from the tedium and level up your understanding of consumers and your market this Fourth of July. 45% of consumers say social media influences their purchase decisions.

Win 98

Win Market Intelligence Gaming Benchmarking 98

Netbasequid

DECEMBER 14, 2021

It leaves a lot to be desired in your marketing strategy, particularly when there’s a wealth of consumer insights floating beneath the surface. Uncovering subtle variations in your audience segments allows you to target your ideal consumer with precision and strengthen your brand through various use cases. What are Customer Insights?

Competitive 105

Competitive Competitive Intelligence Intelligence Intelligence 105

Netbasequid

DECEMBER 20, 2020

If your brand seeks to capture ‘social insight,’ but isn’t sure of what to look for in a social listening tool, you’re in good company. The process of capturing, aggregating and analyzing social data requires a bit of explanation, as does how to implement that insight. So, what is social listening exactly?

Win 98

Win Analysis Innovation Gaming 98

Netbasequid

MARCH 13, 2023

Social media is indispensable for advertising. And that’s because social platforms are an extension of consumers’ social lives. As such, brands are using this medium to engage consumers—especially when it comes to Instagram. In this blog, we’ll discuss the following: What are Instagram Analytics?

Analysis 97

Analysis Profiling Benchmarking Competitive Intelligence 97

Netbasequid

SEPTEMBER 28, 2021

Having the right market research and social listening capabilities at the ready allows your brand to locate valuable market data revealing what’s trending, and what is important to your customer. 73% of consumers report feeling frustrated when your website offers content (ads, promotions, etc.) 3) Discover Consumer Interests.

Marketing 97

Marketing Marketing KPI Market Research 97

Netbasequid

AUGUST 19, 2021

Our global marketplace, together with the interconnectedness of social media, means brands can rise and fall at the drop of a hat. Not only does online brand monitoring measure your brand health metrics, but it covers quite a few other areas of business intelligence as well. Why you need brand monitoring.

Analysis 98

Analysis Travel Benchmarking Business Intelligence 98

Netbasequid

NOVEMBER 17, 2021

There’s a wealth of consumer insight and market intelligence out there, and text categorization helps us capture it – and make sense of it all – using artificial intelligence (AI). This is essential to verify how consumers feel about your product on social media, for instance.

IT 98

IT Analysis Market Research Marketing Research 98

Netbasequid

OCTOBER 18, 2021

In today’s crowded market, a business must have a thorough understanding of its industry, consumers, trends and a number of other competitive indicators. And it’s impossible to capture collective, holistic metrics if half of your consumer-facing employees are not participating in the effort. And assumptions are dangerous.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Business 98

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage. In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage.

Competitive Intelligence 193

Competitive Intelligence Competitive Intelligence Intelligence 193

SpyFu

APRIL 5, 2024

But manually tracking their every move is time-consuming and inefficient. Follow these steps to get started: Identify your top competitors Determine which aspects to analyze (website traffic, SEO, content, social media, etc.) Sprout Social: Master Social Listening Sprout Social is the industry standard for social media monitoring.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

Netbasequid

MARCH 15, 2021

Consumer and market intelligence offers a roadmap to guide them. Consumers care very much about things they may not feel comfortable sharing, but they’re reading – and watching. Understand consumers’ view of brands and their messaging. Monitor consumer sentiments as we continue to navigate COVID-19.

Market Intelligence 89

Market Intelligence Intelligence Intelligence Marketing 89

Netbasequid

AUGUST 22, 2022

Unlike other consumers, patients deal with a very high stakes commodity––their health. We explored the vast amount of patient data floating around online and how leading HCPs are using this newfound intelligence to improve Healthcare, by layering insight to reveal actionable intel that speaks to their unique objectives. Let’s dive in!

IT 98

IT Analysis Market Research Marketing Research 98

Netbasequid

MARCH 3, 2021

Some brands are even innovating ahead of the consumer curve to set the pace for tomorrow’s trends. Consumer and market intelligence pulls back the curtain to reveal insight informing these major moves. Consumer and market intelligence pulls back the curtain to reveal insight informing these major moves.

Innovation 98

Innovation Startups Gaming Restaurants 98

Netbasequid

NOVEMBER 11, 2022

But don’t be fooled: This is the most fruitful day for both consumers who enjoy steep discounts of up to 95% on their purchases, and for brands that enjoy selling to these eager customers. But using data to understand consumer behavior, they can obtain the power to not only predict but also bolster their sales. About Singles Day.

Sales 98

Sales Retail Competitive Intelligence Innovation 98

Netbasequid

FEBRUARY 23, 2022

Social media continues to grow and has become the way many brands ‘do’ business. And since 72% of consumers use social media to discover new products, tracking your brand’s effectiveness online has become integral, so social media scanners are the key to unlocking your success. So, what are social media scanners?

Competitive 105

Competitive Benchmarking Competitive Intelligence Analysis 105

Netbasequid

SEPTEMBER 28, 2022

As our world’s population increases, so will social media reach. And as such, for businesses, it is critical to have the best social media tools to not just engage with consumers, but to track all your brand efforts. We are going to reveal the best 25 social media marketing tools for 2022. dollars by 2025.”.

Marketing 102

Marketing Marketing Benchmarking Analysis 102

Netbasequid

NOVEMBER 23, 2022

Even as many of us try to break free of social media for various reasons, it has become clear that there is immense value for consumers to be connected with others. And for brands to track their social media activity! Just when you thought you had purged yourself of social media, YouTube comes with this loophole.

Benchmarking 98

Benchmarking Analysis Competitor Analysis Battlecard 98

Netbasequid

SEPTEMBER 26, 2022

NetBase Quid® is a prime example of how far the field has come with AI-backed consumer and market data collection, analysis, and sharing. Consumer research should offer features for social listening , web scraping, and sentiment analysis to help you understand the target customer. It is the cornerstone of the plan.

Research 97

Research Marketing Marketing SWOT 97

Netbasequid

JUNE 9, 2022

Patients aren’t just patients, they’re consumers as well. Increasingly, HCPs have been turning to social media monitoring to inform their content strategy, as they recognize the powerful intel it offers around their patients’ wants and needs. As patient consumers continue to be fickle, it is critical to read their minds.

Innovation 52

Innovation Research Market Intelligence Information 52

Netbasequid

MAY 7, 2021

Consumers are complex. That’s where netnography comes in to uncover the subtleties of consumer interest. 59% of consumers will refer a brand to friends and family, so it pays to ensure you’re targeting the right groups in the first place. That’s what today’s consumers want from brands anyway. Let’s take a look!

IT 105

IT Sports Research Intelligence 105

Netbasequid

NOVEMBER 4, 2022

As cookie-based advertising is set to be eliminated in the coming year, many marketers are wondering how this will affect their consumer research strategies. It’s likely you can capture critical intel with the tools you’re already using for social listening, segmentation, and customer relationship management (CRM).

Research 97

Research Gaming Analysis Intelligence 97

Netbasequid

AUGUST 14, 2023

The Importance of Competition Analysis A good competition analysis reveals intel beyond the typical surface metrics that most companies get hung up on, like who has more social media followers. Exceptional market understanding The markets constantly shift due to changing consumer needs, business activity, macroeconomic factors, etc.

Analysis 52

Analysis Competitive Airline Competitor Analysis 52