Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Sales 130

Sales Profiling Gaming Win 130

Zoominfo

FEBRUARY 17, 2021

It’s time to activate the triple touch sales tactic. What is the Triple Touch in Sales? The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. . Your email is the foundational step of your sales cadence.

Sales 237

Sales Briefing Profiling Information 237

Zoominfo

MARCH 9, 2021

While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing.

Benchmarking 225

Benchmarking Education Sales Win 225

Zoominfo

MAY 17, 2018

Are your sales forecasts tied to reality? Is sales forecast accuracy more of a pipedream within your sales organization? Does the speed of your sales pipeline resemble molasses? In fact, less than half of all forecasted sales opportunities actually result in a sales win. Ditch the weighted sales pipeline.

Sales 232

Sales Loss Win Management 232

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. Will you be building an inside sales team?

Sales 200

Sales Marketing Marketing Information 200

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales 177

Sales Profiling Marketing Marketing 177

Smart Data Collective

JUNE 29, 2022

It could be a helpful blog post, an insightful whitepaper, or just a quick tip. Many email marketing solutions such as Hubspot and Aweber have analytics interfaces that make it easier to test different elements in your marketing funnels, such as CTAs. A professional email signature is a must-have for any B2B marketer.

Data Mining 264

Data Mining Marketing Marketing Entertainment 264

Zoominfo

OCTOBER 15, 2019

And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). Ready to start a conversation with any sales prospect in your database or CRM? Example 1: Selling B2B Software. Keep reading!

Sales 230

Sales Startups Marketing Marketing 230

Zoominfo

MARCH 1, 2021

In fact, 65% of B2B marketers use KPIs to measure their content performance. In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. Listed below are a few sales-related KPIs, but they’re just as important to measure since sales and marketing are intertwined.

Marketing 207

Marketing Marketing KPI Loss 207

Zoominfo

JULY 6, 2020

Our blog team set out to research and create content that helped our readers do the same. Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing. How To Build A Better B2B Sales Tech Stack. You’d be wrong.

Sales 264

Sales Research Marketing Marketing 264

Domo

APRIL 17, 2024

Visits your sales page, Marketo collects the data. Connectors take the data stored in separate places (Google, Marketo, Spotify, and Zoom, in this example) and funnel it into Domo, where you can put the data to work. To get that full funnel view, they need to share the same definition, and you can use our Magic ETL to make this happen.

Marketing 129

Marketing Marketing Banking Sales 129

Zoominfo

FEBRUARY 17, 2021

It’s time to activate the triple touch sales tactic. What is the Triple Touch in Sales? The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. The triple touch is a tactic that salespeople use to engage prospects.

Sales 130

Sales Briefing Profiling Information 130

Zoominfo

OCTOBER 5, 2021

While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline.

Benchmarking 130

Benchmarking Education Sales Marketing 130

Zoominfo

MAY 14, 2018

In fact, 61% of B2B marketers send all leads directly to sales, but only 27% are sales qualified ( source ). And, how can you generate more high-quality leads for your sales team? If you’re still a little foggy on the details of lead qualification, this is the blog post for you. Let’s get into it!

Marketing 214

Marketing Marketing Sales Knowledge 214

Alexa

JANUARY 15, 2021

Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel and into your sales pipeline. Both B2C and B2B lead generation strategies include four components. Unlike normal blog posts or landing pages , the content is “locked.”

Profiling 249

Profiling Finance Retail Marketing 249

Zoominfo

APRIL 3, 2018

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. 5 Ways to Facilitate Better Marketing and Sales Alignment.

Sales 223

Sales Marketing Marketing Business 223

Zoominfo

MAY 10, 2018

Under constant pressure to meet quota, productivity is at the forefront of every sales rep’s mind. Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity ( source ). Less than 1% of cold calls result in a sale.

Sales 236

Sales Research Benchmarking Sales Enablement 236

Aqute Intelligence

MAY 6, 2024

A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics. Armed with this intel from the competitor analysis for sales report, you can develop a pricing strategy that's both competitive and attractive.

Competitor Analysis 147

Competitor Analysis Analysis Matrix Competitive Landscape 147

Zoominfo

FEBRUARY 18, 2021

Share your knowledge in blog articles to get people to your website. Propel them further down the sales funnel with white papers and webinars. They tweeted, shared photos, wrote blog articles, and communicated with people. Write extensively about your mission and the problems you solve.

Business 227

Business Sales Capital Knowledge 227

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. The Sales Funnel.

Sales 228

Sales Marketing Marketing Technology 228

Zoominfo

FEBRUARY 13, 2018

The B2B Marketer’s Guide to Customer Engagement! More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel. The B2B Marketer’s Guide to Customer Engagement [Infographic]. The Sales Rep’s Guide to Beating a Prospect’s Defense [Infographic].

Sales 212

Sales Marketing Marketing Learning 212

Zoominfo

OCTOBER 5, 2021

Many B2B marketers recognize the value of both and incorporate them into the same campaigns. Provide people with data sheets, videos, product webinars, blog posts, and other resources they need in order to make a purchasing decision. What’s the difference between demand generation and lead generation?

Sales 130

Sales Marketing Marketing Information 130

Zoominfo

SEPTEMBER 22, 2022

Key components of a martech stack Your tech stack should be a full-funnel operating system. B2B Database The foundation of any tech stack should be a highly accurate, robust database. Social Media Social media is especially important for upper-funnel marketing, building brand awareness, and creating community.

Marketing 130

Marketing Marketing Alliance Market Intelligence 130

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. For example, if you have multiple ideal customer profiles that your company targets, you may want to design on-site funnels. Align Marketing and Sales to Act Swiftly.

Sales 264

Sales Profiling Marketing Marketing 264

Zoominfo

AUGUST 26, 2018

He used the Sales Force. Instead of tapping the hive, he insisted on going B2B. . Marketer: Can’t we just use AI to manage our sales funnel for us? Alexa: I found four places that sell funnel cakes close to you. The post 35+ Marketing Jokes to Brighten Your Day appeared first on ZoomInfo Blog.

Marketing 272

Marketing Marketing Travel Sales 272

Zoominfo

MAY 27, 2021

the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. Without benefiting from it through sales. Streaming Vs. Real-Time Intent Data How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product.

Research 246

Research Sales Competitive Advantage 246

Zoominfo

JANUARY 11, 2021

What is the Customer Lifecycle (and Why Every Sales Rep Should Care)? For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. And 44% of millennials prefer no sales rep interaction at all in a B2B setting. This makes the sales rep’s job easier.

Sales 130

Sales Education Win Knowledge 130

Zoominfo

JANUARY 11, 2021

What is the Customer Lifecycle (and Why Every Sales Rep Should Care)? For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. And 44% of millennials prefer no sales rep interaction at all in a B2B setting. This makes the sales rep’s job easier.

Sales 130

Sales Education Win Knowledge 130

Zoominfo

OCTOBER 18, 2022

There are essentially two competing schools of thought among B2B marketers. The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. Reputation Includes content assets such as blogs and press releases 2.

Startups 130

Startups SWOT Sales Enablement Sales 130

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. Will you be building an inside sales team?

Sales 100

Sales Marketing Marketing Information 100

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. And that content is a gateway to a possible sale.

Marketing 246

Marketing Marketing Sales Gaming 246

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in sales). Share your knowledge in blog articles to get people to your website. Propel them further down the sales funnel with white papers and webinars.

Business 130

Business Sales Capital Knowledge 130

Zoominfo

AUGUST 7, 2018

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. For a more complete guide to buyer persona creation, check out the following article: The B2B Marketer’s Guide to Buyer Personas. Can this intent be matched to any particular phase of the sales funnel?

Sales 196

Sales Research Marketing Marketing 196

Alexa

JULY 12, 2021

B2B buyer personas should cover things like the customer’s job title, industry, salary, and whether they’re a decision-maker at their company. Create a blog that offers resources that engage potential customers throughout your sales funnel. Create in-depth buyer personas to record the details of each customer profile.

Marketing 206

Marketing Marketing Analysis Profiling 206

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. Let’s get into it!

Marketing 236

Marketing Marketing Sales Finance 236

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. Let’s get into it!

Sales 130

Sales Marketing Marketing Technology 130

Weidert Group

JUNE 8, 2022

Creating advanced content for your B2B company or client can seem daunting. Simply put: advanced content helps advance visitors in your sales and marketing funnel by converting them into leads. This type of content typically goes beyond a blog post and includes more extensive information on a topic.

Marketing 59

Marketing Marketing Sales Information 59