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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Among the highlights of the 2023 Australian Open were a revamped Match Centre 2.0,

Sports 617
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How To Write A Competitor Analysis Report

Aqute Intelligence

A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. If you're wondering how to write a competitor analysis report that delivers these insights, this article is your solution.

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11 Top Affiliate Marketing Platforms for Beginners

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For one, you must choose the right platform for affiliate marketing. Affiliate marketing can generate between 5% to 25% of online sales for big brands. While some have a better payment schedule or payment rate, others offer better tools and reporting. The affiliate marketing spend in the US was up to $8.2

Marketing 273
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Content Marketing Trends 2023

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Did you know that from 2021, the global content marketing industry is worth over $400 billion? In this article, we’ll explore the top content marketing trends of 2023 that can help you grab your audience’s attention, build stronger relationships with your customers, and drive results. So, let’s start.

Marketing 299
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How To Pinpoint B2B Customer Pain Points

Zoominfo

Maybe there’s a product out there that can automate most of the work you spend half your day working on. The list, sadly, can seem endless. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

Sales 277
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Sales Strategy 101: The Ultimate Guide

Zoominfo

When developing a sales strategy, many leaders aren’t sure where to begin. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable. To craft an effective modern sales playbook , data and analytics must reign supreme.

Sales 130
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How To Pinpoint B2B Customer Pain Points

Zoominfo

Maybe there’s a product out there that can automate most of the work you spend half your day working on. The list, sadly, can seem endless. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

Sales 246