CIO

APRIL 24, 2023

This layer will be dominated by entrenched incumbents such as Microsoft, Google, and Meta, rather than new startup entrants, not too different from what we saw with the mobile revolution or cloud computing. Foundation models allow developers to focus on design and feature building rather than correcting errors in the code.

Startups 325

Startups Knowledge Learning Capital 325

Smart Data Collective

SEPTEMBER 4, 2020

Data mining tasks are divided into two parts: Creating predictive power: It involves using the features of the software to predict any unknown or future values of a similar feature. However, Google is widely considered as a major one and thus, it is easy to expect that it would have a major influence on the search.

Data Mining 165

Data Mining Knowledge Sales Information 165

mention

JUNE 2, 2021

More than that: 80% of consumers “would rather watch a live video than read a blog.” For brands, it means the battle for winning YouTube Suggest and Google’s video results. Post content marketing videos to YouTube, and once they are live there — embed them into blog posts on your website where relevant.

Entertainment 364

Entertainment Education Win Marketing 364

Moz

NOVEMBER 9, 2020

Posted by Cyrus-Shepard Seven years ago, we published a post on the Moz Blog titled "How to Rank: 25 Step Master SEO Blueprint.". To regain our lost traffic, we also wanted to leverage Google's freshness signals for ranking content. To put it simply, Google had no good reason to rank the post highly. Featured snippets.

Win 60

Win Analysis Competitive Research 60

Zoominfo

OCTOBER 20, 2021

With the abundance of information available online, you can learn new skills and broaden your knowledge with a simple Google search. Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you’re like most of us, the answer is a lot. Check it out. Watch here 4.

Human Resources 100

Human Resources Entertainment Startups Innovation 100

Moz

SEPTEMBER 7, 2020

Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. SEOs love Google Search Console — it has the perfect data — but sadly, it’s not the perfect tool for interpreting that data. The wonderful Aleyda Solis built an actionable Google Data Studio report. FYI: there’s an API.

KPI 69

KPI Loss Research Information 69

Moz

FEBRUARY 25, 2020

Posted by Dr-Pete Being #1 on Google isn't what it used to be. A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. Is the #1 listing on Google being pushed even farther down the page?

Annotation 72

Annotation Briefing Entertainment Research 72

Moz

OCTOBER 18, 2020

Detailed, recent reviews — especially on Google Maps, but preferably also on other sites. For home services, identifying and reporting Google My Business spam/violations are the most impactful. Knowing the Google My Business guidelines is crucial along with knowing how to spot violations. Blake Denman : Home Services.

Hospitals 78

Hospitals Restaurants Profiling Win 78

Similarweb

JANUARY 19, 2021

With written content, you’ll need to dive deep into relevant topics to establish expertise and convince Google (and, ultimately, your target audience) that you’re the best there is. Understanding user intent can help you zone in on what people are looking for on google searches. Video snippets. Why are you making videos?

Algorithm 78

Algorithm Marketing Marketing Gaming 78

Moz

SEPTEMBER 20, 2020

Google cares about search intent. The short answer is: Satisfying search intent is a primary goal for Google , which in turn makes it a primary goal for SEOs. When a user searches for a specific term and finds irrelevant information, that sends a signal back to Google that the intent is likely mismatched. Transactional.

Knowledge 75

Knowledge Restaurants Research Information 75

Moz

SEPTEMBER 27, 2020

Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. Over 90% of content gets no traffic from Google. Your content isn’t in the ideal format Google is prioritizing. Don’t believe me? Why content is key in SEO in 2020.

Competitive 74

Competitive Analysis Research Information 74

Moz

SEPTEMBER 26, 2019

Posted by Dr-Pete If you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if you're looking for lasting results and a smart tactic to increase your chances of winning a snippet, you're definitely in the right place. Video Transcription. Hey, Moz fans, Dr. Pete here.

Win 72

Win Banking Knowledge Learning 72

Moz

DECEMBER 26, 2019

They were already podcasting, and then they also had a pretty robust blog, but they weren't adding their podcast transcripts. Google is now indexing podcasts. Google is now indexing podcasts. Why we think this is relevant right now, as you may know, Google announced, at I/O 2019 , that they are indexing podcasts.

Annotation 65

Annotation Benchmarking Education Competitive 65

Moz

NOVEMBER 13, 2018

As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features. Who is this blog post for?

Knowledge 53

Knowledge Win Analysis Commerce 53

Moz

FEBRUARY 13, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. Identifying the SERP features you really want For our whitepaper research, we pretty much tracked every feature under the sun, but you certainly don’t have to. Smart segmentation is key to making sense of your data. Now, on to the main event… 1.

Retail 54

Retail Capital Knowledge Learning 54

GrowbyData

JULY 1, 2022

Identify SERP Feature Availability. Find which keyword to target for various SERP features. Auto Suggestion Keywords Whenever users enter a search term in the search box, search engines like google provides a list of auto-suggestion keywords based on that search term. Identify SERP Feature Availability. Conclusion.

Competitive 60

Competitive Win Analysis Research 60

Moz

FEBRUARY 21, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions. By that logic: Create a lot of awesome snippets and win the voice search race.

Algorithm 52

Algorithm Learning Win Management 52

Moz

JANUARY 30, 2020

When Google is getting so good at figuring out and knowing what's in an image, why would we necessarily need to continue providing alt text? But I do highly suggest you check out Google's Visual API and play around with that to see how good they've actually gotten. One way to go about that is to consider Google houses the world's data.

Research 74

Research Information Learning IT 74

SpyFu

JULY 1, 2022

To do keyword research, you can use tools such as the Google Keyword Planner or independent 3rd party keyword tools. Evaluate Your Competitors Pick any one of your target keywords and run a quick Google search using it. You can easily evaluate your competitors’ keywords by using SpyFu ’s Competitor Analysis feature.

Profiling 83

Profiling Competitor Analysis Research Advantage 83

Moz

JANUARY 24, 2019

Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around.

Banking 51

Banking Knowledge Analysis Research 51

Similarweb

FEBRUARY 7, 2021

We’ve been busy building and releasing a whole host of amazing new keyword research tools and features over the last few months – thanks to our customer feedback. Here’s a rundown of our top keyword feature enhancements, the value they offer, and how they can take your digital marketing strategy up a notch: 1. We have good news. .

Win 96

Win Research Competitive Advantage 96

Moz

MAY 24, 2020

Likewise, I often look to the About page when trying to find a press contact to feature a tool in my article. We don’t know exactly how Google decides whether a site can be considered a brand, but we have well-educated theories so we can help Google in making this decision. It is an important entity optimization asset.

Knowledge 81

Knowledge Education Analysis Algorithm 81

Similarweb

DECEMBER 6, 2020

The Google algorithm and SEO tactics are constantly changing and evolving. SEO professionals and marketers spend much of their time conducting keyword research , as well as assessing and choosing the right keywords to boost their ranking on results pages and get to the top of Google searches. Analyzing how Google sees search intent.

IT 87

IT Restaurants Analysis Competitive 87

Moz

JANUARY 1, 2019

Question optimization allows for increased organic search visibility through both featured snippets and Google's " People Also Ask " results. Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. It supports Google and Bing.

Research 59

Research Competitive Algorithm Knowledge 59

Moz

NOVEMBER 21, 2019

In today's Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent MozCon 2019 talk and teaches us all about how Google uses NLP (natural language processing) to truly understand content, plus how you can harness that knowledge to better optimize what you write for people and bots alike. It is a win-win. numbers, things like that.

Knowledge 68

Knowledge Win Marketing Marketing 68

Moz

AUGUST 7, 2019

However, I thought it would be interesting to see the lasting impact of my work by sharing a present-day screenshot of the organic traffic trend, via Google Analytics. Sales Hacker had been publishing blog content for years (before I joined) and there wasn’t much to show for it from an organic traffic standpoint. 6) Featured Snippets.

Startups 49

Startups Sales Win Advantage 49

Moz

JANUARY 13, 2020

I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. It’s pretty clear at this point that Google understands when content has fully nailed a topic cluster. Step 4: Filter for blog posts (optional).

Win 74

Win Gaming Competitive IT 74

GrowbyData

JUNE 3, 2022

You can include them strategically in your content so that your content appears higher on a search engine results page (SERP) or SERP features like People also Ask and Featured Snippets. You need to target those keywords with blog content and optimize for awareness keywords to bring in enough organic search traffic.

Marketing 52

Marketing Marketing Intelligence Intelligence 52

Similarweb

JANUARY 27, 2021

This blog will break down the topic and explain how to optimize content for organic search across industries. And, it does exactly that – it helps content show up higher on search engines, such as Google , Bing , and Yandex. The more effective content will be search-friendly for Google and for people. . What exactly is SEO? .

Algorithm 52

Algorithm Copywrite Win Brainstorming 52

Moz

SEPTEMBER 21, 2020

It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic.

Commerce 85

Commerce Research Advantage Advantage 85

Moz

APRIL 29, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. We’ll explain why you should give these features a test drive and how you can get your hands on all their Google-vetted queries for the ultimate, competition-crushing keyword list. Google-approved search terms. Keyword lists keeping you up at night?

Capital 61

Capital Research Knowledge Learning 61

Moz

MARCH 18, 2019

Posted by MiriamEllis Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? 1) Answer Google Q&A quickly (they might be leads). Difficulty level: Easy.

Profiling 71

Profiling Business Retail Restaurants 71

Similarweb

APRIL 26, 2021

This blog also includes examples of some powerful ads and explain why they work. Google AdWords has three types of ads: Search (text), Display, and Extensions. Structured snippet. Values refer to the featured products or services that you want to highlight. This blog post was written with Chelsea Feil and Aaron Carpenter.

Copywrite 111

Copywrite Research Competitive Gaming 111

Moz

SEPTEMBER 13, 2020

Google Trends ? Google Search Console ? H1s = these are the on-page headings, typically displayed at the top of the page, These should be relevant to the page, as they provide structure to the article and context to Google and the user. Make a blog post out of those! Average position” in Google Search Console ?

Business 64

Business Algorithm Knowledge Research 64

Moz

JUNE 23, 2020

10:20am – Stream 2 – Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google. How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? 10:50am – Stream 2 – Google My Business: Battling Bad Info & Safeguarding Your Search Strategy.

Travel 80

Travel Advantage Advantage Research 80

Moz

JUNE 23, 2020

10:20am – Stream 2 – Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google. How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? 10:50am – Stream 2 – Google My Business: Battling Bad Info & Safeguarding Your Search Strategy.

Travel 74

Travel Advantage Advantage Research 74

Moz

MAY 17, 2020

In this blog post I will show you my framework to do SEO sprints. I will show you how you can use Google’s ability to index and rank faster to your advantage. But first, let's have a look at the layout on page one of Google (for most queries). Google never took SEOs into account when designing for the user. Twenty-five?

Competitive 73

Competitive Retail Advantage Advantage 73