Crayon

JUNE 25, 2021

Fine-tune your company's branding. In this blog, we will explore the process and questions you should ask to identify website changes, discover the why behind your rivals’ updates, and utilize that insight to better position your company's solution. See what your audience responds well to—and what they don’t.

Competitive Intelligence 477

Competitive Intelligence Analysis Competitive Intelligence 477

mention

APRIL 20, 2022

You must have heard this saying of the famous American designer Marc Ecko saying, “ You too are a brand. ” And if you still think personal branding is an oxymoron, especially in this internet era, you couldn’t be more wrong. Personal branding is a big topic in online business. What is personal branding?

Profiling 337

Profiling Knowledge Loss Gaming 337

mention

DECEMBER 8, 2023

Besides, guest blogging has been with us for some time now, proving itself to be a powerful tool for every digital marketer out there. That’s why, in this blog, we’ll summarize successful and practical tactics every brand (including the personal one) can use to get more exposure and visibility. Guest blogging isn’t fast.

Marketing 196

Marketing Marketing Profiling Finance 196

mention

MARCH 27, 2024

Read on to learn how to fix online reputation, build a positive online presence, and consistently increase your communication standards. Naturally, you’d like to focus on the most impactful online reputation factors, the ones that affect the perception of your brand and the client flow. This applies to positive and negative feedback.

Predictive Analytics 176

Predictive Analytics Analysis Retail Management 176

mention

MARCH 25, 2024

In this blog post, we will explore what a competitive analysis report is, why it’s important, and how you can create one for your business. This helps businesses navigate their position in the market and understand how they can gain a competitive advantage. You can get a gist of what the company does at first sight.

Analysis 157

Analysis Competitive SWOT IT 157

CIO

APRIL 30, 2023

If there’s any lesson brands should have taken from the last three years of the Covid-19 pandemic, it’s that investing in digital can deliver even more engagement – online and in-person. The way we approached brand management, from diagnosis, to strategy to tactics all flipped on its head.”

Sports 554

Sports Innovation Gaming Matrix 554

mention

SEPTEMBER 1, 2023

Imagine a scenario where every time you publish an article on your website, it quickly starts ranking in the top positions in Google. When your site has strong topical authority on a subject, and you publish articles on those topics, then those articles often tend to rank quickly and in the top positions in Google.

IT 273

IT Travel Brainstorming Finance 273

mention

JANUARY 26, 2024

Understanding and effectively utilizing share of voice can have a profound impact on a brand’s marketing strategy and ultimately drive success. Share of voice refers to the proportion of advertising or publicity that a brand or company has in relation to its competitors within a specific market or industry.

IT 157

IT Analysis Competitive Marketing 157

Smart Data Collective

JUNE 21, 2023

Creating a positive on-page experience in order to convert those visitors into customers. AI Can help with content creation Every blog post , every social media reel, and every video that you engage with online is classed as ‘content’. Make your website easy to find. Ensure the “ideal” customers are clicking on your website.

Competitive Landscape 299

Competitive Landscape Briefing Research Algorithm 299

Chris Webb BI

SEPTEMBER 10, 2023

It’s currently in private beta but if you’re curious to learn more, Nikola Ilic has already blogged about it in detail here. I don’t endorse any non-Microsoft Power BI-related commercial tools here on my blog but I do use many of them and mention them regularly, leaving readers to draw their own conclusions.

Innovation 246

Innovation Learning Business IT 246

mention

NOVEMBER 24, 2021

But in the ever-evolving landscape of social media, sometimes these changes turn out to have a positive impact. Part of the reason was brand identity. The bottom line of all this: Now you too can use Link Stickers on your Instagram stories just like the big brands do. Position the Link Sticker wherever you want on your Story.

Win 318

Win Algorithm Sales Advantage 318

Alexa

MAY 24, 2021

The best businesses in the world recognize how critical building an optimal customer experience is to their overall sales and brand reputation. As a result, these channels can help your business connect with new customers and boost your overall brand awareness. People can also respond via comments to connect further with your brand.

Education 328

Education Competitor Analysis Advantage Advantage 328

mention

JANUARY 1, 2024

Understanding Social Listening Social listening refers to the practice of observing and analyzing online conversations to gain valuable insights into consumer sentiment, trends, and brand perception. Actively listening and engaging with their audience helps businesses turn negative sentiment into positive experiences.

KPI 157

KPI Analysis Entertainment Advantage 157

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Why Is B2B Brand Development Important?

Marketing 261

Marketing Marketing Sales Information 261

mention

FEBRUARY 19, 2024

Whether you need to communicate key features, showcase important differentiators, or make people smile when thinking about your brand, optimized product videos are game changers to most marketing pushes. Just adding these videos to blogs tends to improve dwell times, which are crucial for search engine rankings.

Sales 157

Sales Gaming Marketing Marketing 157

Smart Data Collective

NOVEMBER 20, 2022

The following blog discusses what you need to know about big data. Hence, you’ll develop a marketing effort that beats the competition, improving your future sales and brand awareness. . Additionally, it’ll be easier to understand how customers view and interact with your brand, improving business intelligence.

Sales 333

Sales Marketing Marketing Business Intelligence 333

mention

MARCH 3, 2023

It happens when a consumer’s liking towards a brand reflects in their everyday dialogue. 88% of customers trust a brand recommended by friends or family. 88% of customers trust a brand recommended by friends or family. Use them to promote your brand and build a community of brand advocates.

Marketing 261

Marketing Marketing Win Knowledge 261

mention

AUGUST 9, 2023

Building brand awareness is one of your top priorities when managing an eCommerce site. You might have tried several ways to try and make your brand more well-known. Although all these strategies can boost your brand awareness, it also matters how people know about your business.

Management 130

Management Profiling Advantage Advantage 130

Tinuiti

DECEMBER 22, 2022

Trends are constantly changing, new platforms are emerging , and the competition is picking up… is your brand ready? Brands are moving beyond testing on the platform and are scaling their budgets for good re ason. Consumers spend hours of their day on TikTok, so as a brand, it makes sense to meet them where they are scrolling.

Commerce 130

Commerce Marketing Marketing Entertainment 130

Tinuiti

JULY 12, 2023

Discover how to implement diverse approaches across conversion-driven channels and critically position your brand to capture audiences higher up in the funnel. Seize this opportunity to drive your brand’s awareness and make this holiday season one for the books.

Retail 100

Retail Commerce Sales Research 100

Tinuiti

JULY 12, 2023

Discover how to implement diverse approaches across conversion-driven channels and critically position your brand to capture audiences higher up in the funnel. Seize this opportunity to drive your brand’s awareness and make this holiday season one for the books.

Retail 100

Retail Commerce Sales Research 100

mention

APRIL 19, 2023

To get more specific, it’s the practice of tracking mentions of your brand on social media so that you can figure out what your audience thinks about your offerings. Source Now, if you were Spotify and you were doing your social listening, this post would constitute some very positive feedback.

Business 167

Business Analysis Travel Data Analysis 167

mention

APRIL 29, 2022

Users share content to connect to their peers, endorse their favorite brands, and share their opinions with the world. Brands can leverage this popularity to generate leads and strengthen their online presence too. To support a cause they believe in or to endorse a brand they like. The same goes for brands.

Matrix 355

Matrix Profiling Briefing Entertainment 355

Zoominfo

SEPTEMBER 30, 2020

The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). The Rise of the Brand Ambassador.

Sales 246

Sales IT 246

Smart Data Collective

JUNE 29, 2022

But the good thing is that email marketing helps you position yourself as an expert, especially in your area of business. The best way to do this is by sharing a newsletter, a blog, or maybe video content. You can also use data mining tools like SEMRush to identify the best blogs to submit guest posts.

Marketing 338

Marketing Marketing Data Mining Sales 338

Alexa

JANUARY 15, 2021

Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel and into your sales pipeline. A lead is a potential customer who has shown interest in your brand by taking some action. business name, position, number of employees).

Profiling 249

Profiling Finance Retail Marketing 249

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. We are in a really unique position as a company and with an offering to fuel that.”

Marketing 130

Marketing Marketing Gaming Innovation 130

Tinuiti

APRIL 21, 2023

How Amazon sellers should prepare for Prime Day 2023 Our top ecommerce experts are gathering at Tinuiti’s upcoming Prime Day Panel to share their best-kept secret strategies for prepping brands for guaranteed Prime Day success. There are a variety of deals your brand can implement including coupons , lightning deals , BOGO deals, and more.

Win 130

Win Sales Advantage Advantage 130

Smart Data Collective

MARCH 30, 2022

Many businesses, whether they’re a local restaurant or a medical facility like Northwest Surgery Center , use social media to expand their brand and increase their awareness. Despite the obvious benefits of social media marketing, only 48% of companies realize a positive ROI from it. Use AI Targeting to Promote Brand Recognition.

Marketing 263

Marketing Marketing Data Mining Restaurants 263

mention

APRIL 13, 2022

So, if you want to increase your website traffic by 30% using SEO and PPC ads, you can use trackable benchmarks like the number of visitors, organic traffic numbers, blog traffic, and top traffic numbers, with Google Analytics for example. But for many brands, social media marketing is unplanned and directionless. Attainable.

Marketing 330

Marketing Marketing Copywrite Sales 330

mention

SEPTEMBER 15, 2023

Positive user feedback triggers organic word-of-mouth marketing, accelerating customer acquisition. Leveraging both Positive & Negative Feedback Every piece of feedback, whether positive or negative, is a stepping stone for your product, service, or brand improvement.

Innovation 157

Innovation Marketing Marketing Algorithm 157

Smart Data Collective

MARCH 2, 2021

The pandemic surfaced a couple of months later, which opened even more doors for analytics to be used to help brands monitor customer trends. Data Analytics Helps Brands Discover Major Insights in Customer Trends During the Pandemic. Analytics platforms showed that the pandemic did bring about positive change.

Globalization 322

Globalization Marketing Marketing Hospitals 322

Zoominfo

MAY 12, 2020

They’re attending networking events, following your company on social media, and applying for your open positions. However, these positive traits also make it more difficult to actively recruit them to your opportunities. It may seem counterintuitive to go after candidates who are content with their current position.

Travel 278

Travel Research Profiling Knowledge 278

mention

MAY 11, 2022

This blog post will take you through how to calculate ROI on your Instagram and Facebook ad campaigns. If you get a positive ROI, it means your business is generating returns from your investment. And your positive ROI will speak for itself. You may want to boost brand awareness. It means a lot more for your brand.

Benchmarking 340

Benchmarking Brainstorming Gaming KPI 340

mention

MARCH 25, 2021

For our latest installment of “Battle of the Brands”, we analyzed the social media strategies of two of the biggest players in the file sharing game: WeTransfer vs. Dropbox. How does WeTransfer’s & Dropbox’s brand positioning play into their stats? How does this reflect on their branding approach? Key takeaways.

Gaming 144

Gaming Analysis Marketing Marketing 144

Smart Data Collective

JANUARY 1, 2023

As LinkedIn becomes more viable for B2B marketing, more brands are going to leverage it to this end. AI Makes Things Easier for Brands Trying to Automate LinkedIn Messaging. One recent study found that social media companies and brands using social media spent over $987 million on AI last year. Set Up A Sequence.

Profiling 286

Profiling Technology Technology Marketing 286

mention

AUGUST 2, 2023

However, ensure that the color choices align with your brand identity and overall visual aesthetics, maintaining consistency throughout your design. Consider strategic placement within the page to optimize visibility and foster engagement, such as positioning it above the fold or at the culmination of a captivating section.

Marketing 130

Marketing Marketing Briefing Analysis 130