Remove blog achieving-sales-and-marketing-alignment-through-sales-enablement
article thumbnail

Sales Strategy 101: The Ultimate Guide

Zoominfo

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. To craft an effective modern sales playbook , data and analytics must reign supreme. What is a Sales Strategy?

Sales 130
article thumbnail

7 Ways to Align Marketing and Sales Teams

Zoominfo

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If

Sales 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Can Your Marketing Team Increase Sales Productivity?

Zoominfo

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). This disconnect between departments often happens when alignment between the two teams is less than stellar.

Sales 201
article thumbnail

Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

Zoominfo

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. The Sales Funnel.

Sales 228
article thumbnail

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Sales 269
article thumbnail

June 2018 B2B Blog Post Round-Up

Zoominfo

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 13 Ways Your Marketing Reports Are Hurting Your Business.

Sales 154
article thumbnail

The 6-Step Unicorn Startup Blueprint: How Tech Superstars Break the Mold

Zoominfo

For instance, how do unicorns achieve such massive growth in a short timespan? Or can startups only achieve this level of success by breaking the mold entirely? Before establishing themselves as market disruptors or category creators, future unicorns start by creating a minimum viable product (MVP).

Startups 182