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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

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Metrics to Benchmark Brands’ Social Media Performance

Netbasequid

How can brands benchmark their social media performance? This was the central topic in a recent discussion between Rival IQ’s Founder and Head of Product & Marketing, Seth Bridges and Mike Baglietto, Global Head of Market Insights at NetBase Quid. Many brands approach benchmarking from the wrong angle.

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A Comprehensive Guide to Benchmarking Analysis

Netbasequid

Pretty much any data point can be used as a benchmarking metric. A benchmarking analysis measures your performance in a specific area and compares it against industry standards or competitive performance. Here, we’ll explore how to measure your brand’s success with our comprehensive guide to benchmarking analysis.

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The CIO’s guide to smarter vendor negotiation: 10 tips

CIO

Some contracts are structured as a black box with limited view into the components and their commercial impact,” Arora says, adding that buyers with limited access to market data are at a disadvantage when negotiating. IT sourcing is a team sport,” says Peterson. Indeed, the arithmetic can be downright opaque.

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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

The Olympics is one of the most-watched sporting events in the world. So, how do you create a winning marketing strategy during this unprecedented time? . With just a week to go before the opening ceremony, we’re examining the most powerful digitally-driven and people-centric marketing efforts around this summer’s Games.

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Successful TikTok Marketing Hinges on Partnering with the Right Influencers – Here’s How

Netbasequid

Let’s look at some more stats to get those TikTok marketing juices flowing: TikTok is ranked second among all apps when it comes to consumer spending. Exploring TikTok’s Potential Marketing Power. Marketing power lives on TikTok and no one knows this better than Patagonia! TikTok Influencer Marketing in a Nutshell.

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Social Listening in Action: 7 Brands Getting It Right

mention

The online consumer market is densely populated. When marketers at McDonald’s leveraged their social listening skills, they discovered that the Grimace shake trend has gone live on TikTok as well as other platforms such as Instagram Reels and YouTube shorts. However, this soon spread further across multiple social platforms.

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