Crayon

JUNE 16, 2022

Sadly, the impact of good product marketing is often obscured.

Battlecard 325

Battlecard Benchmarking Sales Enablement Marketing 325

Similarweb

OCTOBER 25, 2021

The crucial next step to success is an ongoing competitive benchmarking process – that is, the process of measuring and tracking long-term strategies and outcomes of other companies. What is competitive benchmarking? The benefits of competitive benchmarking. Learn more about the benefits of benchmarking. Download now.

Benchmarking 98

Benchmarking Competitive KPI Research 98

Netbasequid

JULY 14, 2022

How can brands benchmark their social media performance? This was the central topic in a recent discussion between Rival IQ’s Founder and Head of Product & Marketing, Seth Bridges and Mike Baglietto, Global Head of Market Insights at NetBase Quid. Many brands approach benchmarking from the wrong angle.

Benchmarking 98

Benchmarking Sports Competitive Education 98

Netbasequid

AUGUST 26, 2021

Pretty much any data point can be used as a benchmarking metric. A benchmarking analysis measures your performance in a specific area and compares it against industry standards or competitive performance. Here, we’ll explore how to measure your brand’s success with our comprehensive guide to benchmarking analysis.

Benchmarking 105

Benchmarking Analysis Data Mining Sports 105

CIO

APRIL 13, 2023

At global marketing agency and consulting firm The Channel Company, security considerations are deeply embedded in business strategy and budgeting, says CIO Rik Wright. Applying caution with benchmarks Several CISOs were skeptical about using benchmarks to compare their security spend with others.

Security 697

Security Security Benchmarking Business 697

Netbasequid

JUNE 1, 2022

Keeping an eye on your competitors is critical for understanding your place in the market. We are going to detail some of these opportunities, as well as what competitor benchmarking is, how it’s used, as well as some best practices. What is Competitor Benchmarking? Let’s explore what competitor benchmarking entails.

Benchmarking 98

Benchmarking IT Competitive Competitive Intelligence 98

Netbasequid

DECEMBER 8, 2021

Performance benchmarking involves tracking a series of metrics that connect back to a brand’s goals for the month, quarter or even the year. Performance benchmarking offers a way to set standards and hold teams accountable with metrics that every brand should have in place in 2022. Consumers are fickle, and so is the market.

Benchmarking 98

Benchmarking Analysis Competitive Intelligence Retail 98

mention

NOVEMBER 3, 2023

Given the speed with which online trends come and go as well as the growing number of internet users, marketers need to constantly monitor the media to be able to create strategies that convert users into customers. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.

Analysis 167

Analysis Marketing Marketing Benchmarking 167

CIO

OCTOBER 17, 2023

NetSuite Text Enhance helps finance and accounting, HR, supply chain and operations, sales and marketing, and customer support teams improve productivity by leveraging AI to produce relevant drafts that they can quickly and easily review, edit, and approve,” the company said in a statement.

IT 822

IT Finance Benchmarking Capital 822

Netbasequid

AUGUST 11, 2021

And it’s super easy to do with competitive benchmarking because there are so many competitors you could track, and there’s a never-ending number of insights you could potentially pour over. Knowing this, we’ll speak to getting a solid start in competitive benchmarking with a look at: Getting started with competitive benchmarking.

Benchmarking 98

Benchmarking Competitive Competitive Intelligence Win 98

Similarweb

JUNE 8, 2021

Although we often talk about, measure, and analyze CTR results in our day-to-day campaigns, it’s a metric that many digital marketers and research analysts forget to benchmark. . Read this article to better understand what your CTR is and why you need to start benchmarking against it. Why benchmarking click-through rate matters.

Benchmarking 98

Benchmarking Research Travel Competitive 98

CIO

DECEMBER 6, 2023

Every retail brand has embraced gen AI,” says Nelson Haung, senior director, product marketing at Freshworks. In a 2023 Freshworks Benchmark Report , 42.7% By the time demand for a hot holiday item like a Stanley Tumbler makes its way back to Stanley and more are made, the market has already moved on. “AI

Retail 721

Retail Commerce Benchmarking Globalization 721

mention

FEBRUARY 19, 2021

Creating effective marketing campaigns that add value to your client’s brand isn’t always easy. Whether you’re a full service marketing agency or specialized in social media, social listening can be the engine to power you to go the extra mile. Source: Summer 2020 Marketing Decision Makers Survey ( S2 Research ).

Marketing 290

Marketing Marketing Benchmarking Market Research 290

CIO

FEBRUARY 5, 2024

Our platforms like Neo and NeoBiz are designed to be quick to respond to what the market needs. This choice was bolstered by third-party benchmark reports, which highlighted significant advantages such as approximately 35% lower total cost of ownership (TCO) compared to traditional solutions.

Banking 747

Banking IT Innovation Benchmarking 747

Wink Intel

SEPTEMBER 27, 2022

The Product Rates page in our analysis tools allows you to view, filter, sort, save searches, and export current rates for all currently marketed products! The post Wink’s demo on benchmarking rates appeared first on Wink. How does it work, you ask? . Click HERE to view the demo for AnnuitySpecs Product Rates. .

Benchmarking 40

Benchmarking Competitive Intelligence Market Research Marketing Research 40

Acoustic

DECEMBER 4, 2020

What should marketers at retailers be focused on throughout December? The post Acoustic Holiday Benchmark 2020 appeared first on Acoustic. Curbside pick-up and home delivery are becoming fundamental to helping retailers grow their SMS files, which seemed to be a bit of a challenge prior to this holiday period.

Benchmarking 52

Benchmarking Retail Analysis Globalization 52

CIO

DECEMBER 22, 2023

Singapore’s Trust Bank (also known simply as Trust) is a new financial institution that’s enjoyed a strong first year of operations, capturing 12% market share in Singapore since launch and setting new benchmarks in customer experience and innovation.

Banking 617

Banking Benchmarking Win Capital 617

ArchIntel

JUNE 9, 2021

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. Benchmarking, one of CI’s main applications, informs companies of how well they stack up against competitors.

Competitive Intelligence 181

Competitive Intelligence Competitive Intelligence Intelligence 181

CIO

NOVEMBER 18, 2022

Cloud usage & costs Most enterprise companies have shared infrastructure, and managing cost allocation across marketing, HR, accounting, and other departments can be tricky. In this article, I’ll explore common cloud optimization and FinOps challenges and strategies for overcoming them.

KPI 572

KPI Business Benchmarking Analysis 572

mention

APRIL 13, 2022

Not all marketing goals are created equal. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. Source: Hydrate Marketing. 8 SMART goals for digital marketing Conclusion. Attainable.

Marketing 330

Marketing Marketing Copywrite Sales 330

Smart Data Collective

AUGUST 4, 2020

Digital marketing is becoming more important during the pandemic. Companies are investing more in digital marketing to respond to changing consumer behavior. The digital marketing profession is a prime example. As a result, digital marketing training is becoming more popular. Online education platforms are no different.

Marketing 300

Marketing Marketing Education Benchmarking 300

CIO

NOVEMBER 16, 2023

Deepa Soni: We strongly believe that enterprise agility and speed-to-market are key competitive advantages, and they’re a key tenant of our objectives. We have internal and external benchmarks to show that the transformation — the way we’re moving from where we started to where we are and where we’re going — is fast paced.

Advantage 804

Advantage Advantage Benchmarking Innovation 804

Cleverx

FEBRUARY 27, 2020

As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Why Develop Market Intelligence ? Gathering Market Intelligence through Competitive Analysis.

Benchmarking 52

Benchmarking Market Intelligence Competitive Intelligence 52

Acoustic

DECEMBER 21, 2020

Recent posts have highlighted how insurers are improving efficiencies in specific verticals, such as improving auto claims management with mobile phones, winning more home insurance policies by marketing smart devices, and building out the U.S. pet insurance market with strategic partnerships.

Benchmarking 52

Benchmarking Travel Win Innovation 52

Digimind

JULY 11, 2018

If you are a social media marketer, chances are you have considered tapping into the power and clout of Instagram influencers. But before you rush into your next Instagram influencer marketing campaign, check out how you can benchmark and identify the most effective and relevant one for your brand.

Benchmarking 54

Benchmarking Marketing Marketing 54

Crayon

FEBRUARY 2, 2021

Analyzing your competitive landscape is key to understanding where and how you fit into the market of available solutions. Effective competitive matrix comparisons start with benchmarking your own company and creating a framework to evaluate each solution across a set of dimensions.

Competitive Matrix 509

Competitive Matrix Matrix Competitive Competitive Landscape 509

Digital B2B Marketing

OCTOBER 1, 2013

Published Benchmarks Are Garbage. Remember, a benchmark just reflects how the companies or marketers in the study are doing. Here are a few of the problems with published benchmarks: Benchmarks are not exhaustive. A benchmark averages together these apples, oranges and bananas as if they were all the same.

Benchmarking 66

Benchmarking Marketing Marketing Market Research 66

Crayon

AUGUST 11, 2021

Social media is truly one of the strongest tools in marketers’ toolboxes, helping to improve brand visibility, bring in new leads, and engage with the community. This blog will guide you on what social media competitive analysis is and how to create a template that will set your marketing team up for success!

Analysis 662

Analysis Competitive Benchmarking Competitive Intelligence 662

CIO

AUGUST 14, 2023

The AI fragrance application trimmed years off what had been a lengthy process, based largely on human “hit-and-miss” calculations, enabling the company to manufacture and market new products while demand was at its peak.

KPI 617

KPI Finance Benchmarking Innovation 617

Zoominfo

APRIL 20, 2021

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. TrustArc, a global provider of compliance solutions, spent months rigorously combing through our data privacy practices and procedures looking for weaknesses.

Benchmarking 130

Benchmarking Profiling Globalization Security 130

CIO

FEBRUARY 1, 2023

Furthermore, an employee engagement benchmark study says 79% of employees who work at companies with “significantly above average” customer experience in their industry consider themselves “highly” or “moderately” engaged. Companies that spend time ensuring their employees are engaged outperform their competition by 147%.

Travel 747

Travel Benchmarking Innovation Learning 747

CIO

NOVEMBER 1, 2023

But many are finding that the technology on the market doesn’t yet live up to the hype. Generative AI can also be used to parse publicly available data on markets and companies to help make investment decisions,” says Chris Herringshaw, global CIO of Janus Henderson, the British-American global asset management group.

Algorithm 820

Algorithm Globalization Predictive Analytics Benchmarking 820

Cipher

SEPTEMBER 22, 2020

Competitor analysis is crucial to any marketing and production strategy. Competitive analysis promotes better market reactions, product price setting and marketing strategy. Performing SWOT analysis and using a competitive analysis tool helps define the market and clarify each step your team takes.

Competitor Analysis 325

Competitor Analysis Analysis SWOT Benchmarking 325

CIO

AUGUST 17, 2022

Being on the forefront of enterprise storage in the Fortune 500 market, Infinidat has broad visibility across the market trends that are driving changes CIOs cannot ignore. We need to adjust this prediction because a new benchmark for latency was set in April 2022: sub-35 microsecond latency. Data Management

Benchmarking 696

Benchmarking Loss Security Security 696

CIO

OCTOBER 23, 2023

Since 2020, our Energy Efficiency Center of Excellence has been developing long-term solutions for improving power usage effectiveness (PUE) – the industry’s benchmark for measuring the energy efficiency of powering computing facilities against energy used to cool installed equipment. To date, we have issued USD $4.9

Business 654

Business Globalization Benchmarking Innovation 654

CIO

DECEMBER 5, 2023

“FinOps practices provide a significant cost reduction benefit by eliminating unnecessary cloud usage, streamlining needed services, and adopting cloud-native services when appropriate — for example, reserved instances, workload smart parking, and spot market pricing,” he says. When it is renewal time, make sure to scrutinize and shop around.”

IT 868

IT Analysis Technology Technology 868