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Competitive Analysis Requires Benchmarking Your Own Company

Crayon

Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. What is Competitive Benchmarking? Let’s start with the basics.

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Why IT leaders are putting more business spin on security spend

CIO

To better focus security spend, some chief information security officers (CISOs) are shifting their risk assessments from IT systems to the data, applications, and processes that keep the business going. “If He didn’t realize his job was not just to suggest a bunch of new security capabilities, but business enablement.

Security 682
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What is business intelligence? Transforming data into business insights

CIO

Business intelligence definition Business intelligence (BI) is a set of strategies and technologies enterprises use to analyze business information and transform it into actionable insights that inform strategic and tactical business decisions.

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Accelerating sustainability to build stronger businesses

CIO

Environmental sustainability has emerged as a significant concern and a business imperative for organizations today. Increasingly, business and IT decision-makers across the globe today understand that balancing corporate goals with environmental responsibility is key to ensuring continued relevance, competitiveness, and growth.

Business 485
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Overcome the Challenges of Cloud Optimization & FinOps to Drive Business Value

CIO

This framework positions organizations to manage their cloud investments more effectively, driving increased accountability to maximize business value. Cloud usage & costs Most enterprise companies have shared infrastructure, and managing cost allocation across marketing, HR, accounting, and other departments can be tricky.

KPI 571
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Generative AI copilots: What’s hype and where to drive results

CIO

Many employees want to experiment with AI assistants like Microsoft Copilot, while CIOs are under pressure from their CEOs to realign digital transformation priorities and deliver business value with generative AI capabilities.

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New Marketing Benchmarks for Manufacturing Companies

Weidert Group

Industrial marketers know that marketing a manufacturing company is significantly different from a retail or other consumer-oriented business. As a result, marketing for manufacturers is much more about reaching the right people with the right messages at the right times. It’s rarely ever about reaching the masses.