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Competitive Intelligence Services

Aqute Intelligence

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market. Enhanced customer acquisition: Identify and target new market segments to expand the customer base.

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Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

SaaS, and business in general, is full of terms that sound similar but carry different meanings, the kind of terms that newcomers (and sometimes those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list. The Difference Between Business Development vs. Sales, in Detail.

Sales 130
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A Roadmap to Set SMART Digital Marketing Goals

mention

Not all marketing goals are created equal. That explains why 90% of businesses fail to meet their strategic goals. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. Measurable.

Marketing 330
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Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

The business world is full of terms that sound similar but carry different meanings — the kind of terms that newcomers (and those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to your target market. What is Sales?

Sales 130
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The Evolution of Pharma Market Research

Alpha Sense BI

To capitalize on strategic growth, pharma organizations and investors need to stay up to date on the market-moving trends, shifts, and developments that are shaping the industry landscape. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.

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How To Build Your Go-To-Market Strategy

Zoominfo

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Marketing 147
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7 Strategies for Conducting Online Market Research

Netbasequid

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. What Is Online Market Research?