CIO

JUNE 12, 2023

“Many handle the word a bit carelessly,” says Charlotte Svensson, CIO at SAS, the Scandinavian airline. It can be about anything from classic data analysis and advanced data analysis, to robotics or machine learning. But maybe the next step for salespeople will be to learn it too.” It’s all called AI, she says.

Sales 325

Sales Airline Data Analysis Analysis 325

CIO

JUNE 13, 2023

Once wild and seemingly impossible notions such as large language models, machine learning, and natural language processing have gone from the labs to the front lines. Main constituents: Companies that control access to large blocks of data that can be useful to automated analysis. Chance of succeeding: The moment is already here.

Innovation 842

Innovation IT Airline Algorithm 842

Zoominfo

FEBRUARY 17, 2020

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

Analysis 130

Analysis Airline Marketing Marketing 130

Zoominfo

AUGUST 29, 2018

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

Analysis 176

Analysis Airline Marketing Marketing 176

Netbasequid

NOVEMBER 23, 2021

And that’s where thematic analysis comes in! Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? How to conduct a thematic analysis. And how thematic analysis is beneficial to brands. And how thematic analysis is beneficial to brands. What is Thematic Analysis?

Analysis 105

Analysis Airline Market Intelligence Entertainment 105

Netbasequid

APRIL 7, 2021

Text analysis is the process of sorting, analyzing and gaining insight from text sources. Thanks to data science and artificial intelligence, machine learning can mine the rich resources of text data and break it down into its components to identify themes, sentiment, trends and many other indicators found within. Thematic analysis.

Analysis 89

Analysis Restaurants Gaming Intelligence 89

mention

MARCH 8, 2024

It is derived from an analysis of multiple factors that contribute to the perception of the business. How Reputation Scores are Calculated Reputation scores are calculated using sophisticated algorithms and data analysis. Negative feedback can serve as learning opportunities.

Business 157

Business Airline Algorithm Analysis 157

Netbasequid

APRIL 28, 2023

And let’s not forget that whether it’s getting accustomed to social situations, overcoming fears, or improving analytical skills, VR gaming offers a great learning platform for the user. It supplements brand health analysis. Continuous ranking and monitoring in risk analysis. See the full dynamic table.

Gaming 52

Gaming Airline Travel Competitive 52

IBI

DECEMBER 8, 2022

Using TIBCO Spotfire software, the team analyzes all traffic data—including data going back multiple decades—in its data lake for AI-driven maintenance analysis to prevent large road interruptions, such as maintenance activity during peak traffic times.

Travel 95

Travel Airline Retail Analysis 95

mention

SEPTEMBER 6, 2023

So aside from using Instagram for product discovery, it’s interesting to learn that your customers are also using it so they can communicate with you. This shows that the airline prioritizes the customer experience in every channel. The quality of your customer’s experience with your brand can make or break you. Manage expectations.

Airline 130

Airline Briefing Profiling Travel 130

Netbasequid

MARCH 18, 2021

You want to spend enough time here to make your analysis captures only what you need. Learning how to do it efficiently is vital. For example, will the airline industry come roaring back on the back of widespread vaccine rollouts? The time spent honing your search terms is worth it. Competitive intelligence. Demographics.

Market Intelligence 98

Market Intelligence Airline Intelligence Intelligence 98

Netbasequid

MARCH 24, 2023

Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Conducting such an analysis not only reveals hidden opportunities but could also protect you from some of the risks of repackaging your product.

Gaming 52

Gaming Airline Market Intelligence Analysis 52

Netbasequid

FEBRUARY 20, 2021

And that confidence comes from knowing their insight is accurate, which is only possible when the insight is transparent and simple to dig into to prove what is at the heart of a given analysis. Advanced social media analysis in action is pretty amazing, and belongs on the top of brands’ “must master” list.

Airline 105

Airline Analysis Restaurants Entertainment 105

Netbasequid

DECEMBER 3, 2021

And Rival IQ’s intuitive software simplifies the analysis and acquisition of billions of social posts, placing social performance in context, and providing answers to the most important social media questions. NetBase Quid is the trusted partner of other household names as well, including Ogilvy, T-Mobile, United Airlines, YUM!

Airline 98

Airline Startups Benchmarking Market Segmentation 98

Netbasequid

APRIL 25, 2022

Some of the most common approaches include surveys and focus groups, but it should all feed into a larger data analysis to ensure real-time, accurate results. There are several ways to go about conducting a strategic benchmarking analysis. Crosstab analysis comparing airlines.

Benchmarking 98

Benchmarking Airline Startups Win 98

Netbasequid

DECEMBER 20, 2020

How can I learn more? Social Media Intelligence is an overarching term covering a few key areas of social analytics, including Social Media Monitoring and Social Media Listening, with a focus on Competitor Analysis. The goal is to learn what consumers care most about, and bring that into your customer experience at every level.

Airline 119

Airline Restaurants Analysis Competitor Analysis 119

Datapine Blog

APRIL 16, 2019

Qualitative analysis focuses on data that isn’t defined by numbers or metrics such as interviews, videos, and anecdotes. Qualitative data analysis is based on observation rather than measurement. Quantitative data analysis focuses on numbers and statistics. Quantitative data analysis focuses on numbers and statistics.

Business 115

Business Airline Data Analysis Analysis 115

bazaarvoice

JANUARY 17, 2022

Learn the top advantages and uses of AI for marketing that you can activate right now. marketing leaders across a variety of industries, including tech, consumer packaged goods, manufacturing, and retail, only use AI or machine learning 11.8% AI marketing uses data to assess customer behavior and intent through machine learning.

Commerce 72

Commerce Innovation Marketing Marketing 72

IBI

MARCH 4, 2021

Its business-to-business (B2B) travel commerce platform helps connect travel providers – including massive travel websites, travel agencies, and airlines – with buyers. Since 2008, ibi has provided data access, analysis, and reporting capabilities. Learn more : . It depends on multiple IBM Z platforms to run its operations.

Travel 79

Travel Airline Commerce Benchmarking 79

Netbasequid

JUNE 10, 2021

For example, we ran an analysis on the word “love” filtered through a personal narrative theme to capture only “I love …” conversations. Social media analysis filtered for users discussing brands they love, showing YouTube and Pinterest trending highly. Want to see what brands social media users are loving this week?

Airline 98

Airline Competitive Intelligence Market Intelligence Intelligence 98

Netbasequid

FEBRUARY 20, 2021

When you have a strategy in place for using competitive market intelligence tools, like Quid , you’re setting yourself up to be successful: · Drive new business pitches. · Measure brand perception. · Map customer reviews. · Conduct competitive analysis. · Discover cultural patterns. · Gather creative inspiration.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Netbasequid

APRIL 7, 2023

Improve the accuracy of your marketing campaigns by applying generational segmentation to your risk analysis process. AI-based risk analysis helps you monitor large data sets and discover issues, companies, and influencers of interest so you can watch them more closely. Continuous risk ranking helps you prioritize and respond.

Airline 52

Airline Education Gaming Intelligence 52

Datapine Blog

NOVEMBER 27, 2019

Today, most companies understand the impact of data quality on analysis and further decision-making processes and hence choose to implement a data quality management (DQM) policy, department, or techniques. DQM is indeed reckoned as the key factor in ensuring efficient data analysis, as it is the basis from where all the rest starts from.

Business Intelligence 144

Business Intelligence Intelligence Intelligence Business 144

Netbasequid

JUNE 6, 2022

You probably have a pretty good guess of this but to be effective, why not conduct a SWOT analysis. For instance, the internet is a great opportunity for marketing in the 21 st century, but in your SWOT analysis this doesn’t get many points because it is accessible to virtually anyone on the market. Establish a timeline.

Marketing 94

Marketing Marketing SWOT Benchmarking 94

ATTEST

JUNE 20, 2019

Flying more than 30 million passengers a year, Scandinavian Airlines (SAS) generates copious amounts of data. The airline had started feeding that data into a CRM programme but wasn’t doing anything with it. Satori started by splitting the analysis into pre-and post-initiative periods and then built a custom clustering model.

Airline 40

Airline Travel Restaurants Predictive Analytics 40

Datapine Blog

SEPTEMBER 4, 2023

By scrolling, clicking, and moving the cursor over interesting data points, designers engage users on a deeper level and enable them to be a participant rather than a viewer alone, adding more meaning to the data discovery learning process as a result. A great way to learn more about the exciting topic of astronomy!

Advantage 105

Advantage Advantage Travel Entertainment 105

Moz

OCTOBER 12, 2020

In this article, you'll learn how to find, activate, and articulate your competitive advantage. The moment you identify your competitive advantage and you're enjoying nice profit margins or share of voice in a space, competitors will start racing to take advantage of new learnings themselves. SWOT analysis.

Advantage 66

Advantage Advantage Competitive Due Diligence 66