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Personalization and Customer Profiling with AI-Driven Helpdesk Software

Smart Data Collective

Through the analysis of data and the creation of detailed customer profiles, businesses can anticipate the needs of their clientele and provide customized solutions, fostering a strong bond between the brand and its customers. By crafting in-depth customer profiles, you acquire an understanding of what motivates each individual customer.

Profiling 248
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Women IT leaders take center stage

CIO

“All leaders need to be visible: You cannot brand yourself as a thought leader if you’re not publicly sharing your thoughts,” says Kristen Lamoreaux, president and CEO of Lamoreaux Search and founder of SIM Women, part of the Society for Information Management. Others are using different tactics to boost their profiles.

IT 794
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Salesforce Data Cloud updates aim to ease data analysis, AI app development

CIO

This database allows Salesforce customers to combine structured and unstructured data, creating a more comprehensive customer profile,” the company said in a press release, adding that once the unstructured data is added to the Data Cloud, it is automatically converted into a usable format across the Einstein 1 platform.

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The Omnichannel Shopping Experience: How to Address Customer Preferences

CIO

People rely on their smartphones, social platforms, and digital channels for information, entertainment, and online purchases. A critical step in creating a smooth journey is offering digital profiles that can be accessed by customers across multiple synchronous shopping channels. Nearly two-thirds (65%) of U.S.

Profiling 602
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7 Ways To Use Big Data To Your Advantage On Social Media

Smart Data Collective

Businesses can use big data in many capacities, but those who use it for social media are at a huge advantage. If you want to get an edge on your competitors and make waves in your industry, you should be combining the wealth of information provided through big data analytics and the power of social media. Focus on Instagram Insights.

Advantage 280
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3 benefits of engaging hyperscalers when evaluating SAP RISE

CIO

Cost advantages When it comes to hyperscaler consumption, the infrastructure architecture — and how it leverages certain compute resources — matters immensely. In addition, your ability to commit to certain workload levels over time can substantially change your investment profile. Cloud Computing, ERP Systems, SAP

Profiling 548
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Survey: Marketers embrace AI at expense of metaverse investments

CIO

Marketing teams that have invested in technology to support omnichannel campaigns can leverage GAI-enabled analytics to deliver hyper-personalized and unique marketing content and sales offers based on a consumer’s individual profile, behaviors, needs and previous interactions—both in the past and forecast into the future.

Marketing 601