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Henkel embraces gen AI as enabler and strategic disruptor

CIO

To achieve its vision, Henkel laid down a five-year strategic roadmap that involved reshuffling the IT organization, creating a new digital unit, consolidating CIO and CDO venture activities under one roof, and building global innovation centers in hubs like Berlin, Shanghai, Bangalore, and the US.

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LaLiga transforms fan experience with AI

CIO

IT is playing a key role in how the world’s most popular sport is played and experienced in Spain. The transformation, which started in partnership with Microsoft in 2016, is also enabling LaLiga to expand its business by offering technology platforms and services to the sports and entertainment industry at large.

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In the corner office, fear of GenAI risk outweighs the lure of its promise

CIO

Whether an IT glitch grounded the flight you were relying on, interrupted the stream of a live sporting event you subscribed to, or made it impossible to access your trading account, these issues likely led to your dissatisfaction. Despite serious reservations, these executives feel strong competitive pressures to act speedily.

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Mapping the progress of Air New Zealand’s digital rebuild

CIO

Of course, achieving this kind of goal in such a competitive and unpredictable industry requires not just companywide cohesion, but partnerships that help synergize digital and sustainable ambitions to become reality. So we’re now playing a team sport. So digital now isn’t just mine, but the entire leadership squad’s responsibility.

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AI Creates Global Shift From Cable to Online Streaming

Smart Data Collective

Families gathered around their living room TVs, flipping through channels to find their favorite shows, sports events, or movies. Ad-Free Experience One of the most significant advantages of online streaming is the reduction or complete elimination of advertisements.

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Data Analytics Shapes Private Label Supplement Manufacturing

Smart Data Collective

For example, developing sports dietary supplements requires an understanding of an athlete’s energy balance, their lifestyle, the intensity of training, and the amount of exercise. These are different options, each with its own advantages and disadvantages. This determines the type of supplement and dosage.

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Creative Ways to Leverage Big Data for an Optimal Marketing Plan

Smart Data Collective

One of the most important advantages is that big data can help with marketing. It could be sponsoring a local sports team, organizing a charity fundraiser, or planting trees and greenery to help improve air quality and aesthetics. Offer competitions and giveaways. Giveaways and competitions tend to attract a lot of attention.