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Elevate your digital transformation with impactful sustainability

CIO

These priorities are concretely influencing IT buying decisions: According to a global survey by Enterprise Strategy Group, 98% of IT decision-makers report that IT suppliers’ environmental, social, and governance (ESG) programs influence their IT purchasing decisions, and 85% have eliminated a potential technology supplier due to ESG concerns. [1]

Briefing 720
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Equinix goes partner prospecting with AI

CIO

Multinational data infrastructure company Equinix has been capitalizing on machine learning (ML) since 2018, thanks to an initiative that uses ML probabilistic modeling to predict prospective customers’ likelihood of buying Equinix offerings — a program that has contributed millions of dollars in revenue since its inception.

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Build Vs Buy Software Dilemma? [5 Key Points + Case Study]

Splash BI

Build Vs Buy Software Dilemma? [5 Explore – Build vs Buy, a Software Dilemma? Build or Buy Software – Factors to Consider. Build vs. Buy or both? Build vs Buy, a Software Dilemma? Build or Buy software – 5 Factors to Consider.

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The Demand Generation Strategy Guide

Zoominfo

Demand generation is the process of building awareness and interest in a brand’s products and services. Demand Generation vs Lead Generation: What’s the Difference? A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan. Persona building.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. So, if you’re on the hunt for new marketing resources, look no further.

Marketing 220
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Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

You can add “business development vs. sales” to that long list. Striking that balance begins with understanding the difference between the terms and how to allocate resources. The Difference Between Business Development vs. Sales, in Detail. Business development can concern anything your company does to expand its market reach.

Sales 130
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The Demand Generation Strategy Guide

Zoominfo

Demand generation is the process of building awareness and interest in a brand’s products and services. Get a Demo Demand Generation vs Lead Generation: What’s the Difference? A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan.