Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

Research 100

Research Sales Profiling Startups 100

mention

JUNE 9, 2023

According to a recent study, only 17% of marketers believe they are generating enough leads for their sales teams. With the fierce competition in the market, it’s no surprise that many businesses struggle to generate a steady stream of qualified leads. But fear not! Table of Contents: What is a Lead Generation Tool ?

Profiling 343

Profiling Sales Information Marketing 343

Zoominfo

OCTOBER 22, 2021

You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to your target market. Business development can concern anything your company does to expand its market reach. The Difference Between Business Development vs. Sales, in Detail What is Business Development?

Sales 130

Sales Market Segmentation Business Research 130

Zoominfo

AUGUST 26, 2021

You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. Business development can concern anything your company does to expand its market reach. They can also be invaluable in times of market uncertainty.

Sales 130

Sales Market Segmentation Business Benchmarking 130

Smart Data Collective

MARCH 28, 2022

How do you know if your company is fully tapping into potential markets? You will have an easier time developing an accurate customer profile with data analytics. The average company that uses customer analytics has 93% higher profits and 81% higher sales than other companies in their industry. Companies are spending $20.8

Data Mining 247

Data Mining Market Research Marketing Research Finance 247

Owler

FEBRUARY 3, 2022

Sales Intelligence to Streamline Your Data The B2B data that informs the sales process and enables sales teams to find quality leads is acquired from many sources. Sales intelligence helps to deliver this data. Learn more. Owler tracks over 180,000 events every week, so you’ll never miss out on important industry changes.

Sales 75

Sales Intelligence Intelligence Profiling 75

Owler

FEBRUARY 2, 2022

Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses? What are their annual sales and revenue figures? How can I increase my share of this market? What key market trends and competitive insights can I leverage to grow my business?

Competitive Intelligence 52

Competitive Intelligence Research Competitive Intelligence 52

SpyFu

APRIL 5, 2024

Competitor analysis helps you: Benchmark your performance Identify market trends and opportunities Optimize your marketing and sales efforts Anticipate and counter competitive threats Make data-driven decisions to improve your bottom line How to Approach Competitor Analysis Effective competitor analysis is an ongoing process, not a one-time event.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

Smart Data Collective

APRIL 20, 2022

Amazon has its own in-house PPC platform, which companies can use to expand their reach and maximize sales. Companies that know how to take advantage of data analytics will have better insights when executing their PPC marketing strategy. How can companies use data analytics to optimize their PPC marketing strategy with Amazon?

Commerce 291

Commerce Advantage Advantage Retail 291

ArchIntel

JUNE 2, 2021

As each company makes a dash to develop a better cure, their competitive intelligence professionals are seen to be just as busy divining insights that will put clarity in an uncertain market. Executive Profile: Margaret Hansen-Jain, Director of Business Insights at Bayer Pharmaceuticals. These are some of the U.S.

Pharmaceutical 104

Pharmaceutical Competitive Competitive Intelligence Profiling 104

ArchIntel

APRIL 7, 2021

Here are the profiles of some of them. Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority. She assumed the position in July 2020 after working as a senior analyst for six months, her LinkedIn profile states. Kevin Smith Marketing Strategy Mngr Duke Energy Corporation.

Competitive Intelligence 104

Competitive Intelligence Profiling Briefing Competitive 104

Aqute Intelligence

APRIL 13, 2023

A good competitor research project will use many sources to collect as much information as possible about the target competitor. Case studies may have information about the sales process or post-sales services. Reading older annual reports can also be useful in competitor research.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

JANUARY 6, 2021

Here are the profiles of CI executives from some of the biggest businesses in the telecom industry. Angelique Sabin Marketing Strategy Head T-Mobile. Executive Profile: Angelique Sabin, Integrated Marketing Strategy and Planning Director at T-Mobile. Brittney Marchiando Lead Market Research Mngr AT & T.

Competitive Intelligence 104

Competitive Intelligence Finance Profiling Market Research 104

Smart Data Collective

FEBRUARY 25, 2021

In that case, you should understand what data-driven marketing is and how you can leverage AI capabilities for structuring your strategy. What is a Data-Driven Digital Marketing Strategy? Last year, we talked about the benefits of using big data to drive sales. Competitor Research. Also, study your competitors carefully.

Startups 254

Startups Marketing Marketing Algorithm 254

Smart Data Collective

MARCH 23, 2022

In short, consumer data is the gold of surveys and all market research conducted. In addition, since there is a lot of data available, you also have the opportunity to characterize clients with individual profiles. You can use it to increase customer retention and sales by setting up promotions dedicated to your target audience.

Data Mining 304

Data Mining Analysis Profiling Research 304

ArchIntel

FEBRUARY 3, 2021

These are the profiles of some of them. Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient. Nancy Shirley serves as the global sales forecasting and competitive intelligence manager of Adient , an automotive seating manufacturing firm based in Plymouth, Michigan.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

JANUARY 13, 2021

Dampened domestic spending may be offset by foreign military sales, which is projected to grow this year. Executive Profile: Stefanie Kowitt, Capture Excellence and CI Team Lead at Lockheed Martin. Executive Profile: Amber Thiessen, Senior Manager for Marketing Strategy at Boeing. Defense spending in the U.S.

Competitive Intelligence 104

Competitive Intelligence Pharmaceutical Profiling Briefing 104

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. The Top-Down approach to calculating TAM uses industry research to estimate the size of your addressable market.

Analysis 273

Analysis Marketing Marketing Win 273

ArchIntel

JANUARY 27, 2021

Here are the profiles of some of those executives. Executive Profile: Jay Devassy, Director of Global Strategy and Insights at Dematic. The role puts Devassy in charge of executing Dematic’s organic growth strategy, which includes strategic planning processes like go-to-market plans, portfolio analysis and capital allocation.

Competitive 104

Competitive Profiling Competitive Intelligence Retail 104

mention

MAY 19, 2023

Table of Contents: What Is a Social Media Marketing Funnel Why Social Media Marketing Funnel Is Important How to Build a Social Media Marketing Funnel 5 Stages of a Social Media Marketing Funnel What Is a Social Media Marketing Funnel A social media funnel is a pathway a lead follows until they become a paying customer.

Marketing 264

Marketing Marketing Sales Research 264

Smart Data Collective

NOVEMBER 12, 2019

This data can be used for display ads, influencer marketing, audience profiles, new product research, or user research. You can instantly estimate marketing budgets around reaching these audiences, and there are ways to use data to target current and returning customers for a higher return.

Marketing 210

Marketing Marketing Profiling Research 210

ArchIntel

FEBRUARY 2, 2022

Meanwhile, the growth of the market can be attributed to the growing sophistication of cyberattacks. The frequency and intensity of cyber scams and crimes have increased over the last decade, resulting in huge losses for businesses, a study by Grand View Research said. Scott Emo, Product Market Director, Anitian.

Profiling 104

Profiling Competitive Intelligence Startups Sales Enablement 104

Zoominfo

JANUARY 22, 2021

There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method. Before you can personalize any content or messaging, you need to identify your target market. How To Identify Your Target Market.

Marketing 221

Marketing Marketing Market Segmentation Profiling 221

Happy Market

SEPTEMBER 5, 2022

This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus. You are listening to the Happy Market Research Podcast. edu/marketing. Website: www.happymr.com.

Research 52

Research Market Research Marketing Research Profiling 52

mention

OCTOBER 18, 2023

Generating revenue is especially challenging during a global economic downturn, placing more pressure on sales reps to widen their pipelines and increase their efficiency. One of the most important tools that sales reps can use to achieve this is the Ideal Customer Profile (ICP). First, let’s define our terms.

Profiling 190

Profiling Market Research Marketing Research Sales 190

ArchIntel

MARCH 31, 2021

These are the profiles of some of those executives. Executive Profile: Donnie Rogers, Program Manager at Aurora Flight Sciences. Executive Profile: Erin McGinnis Lynch, Deputy to the Director of Growth, Strategy and Capture at Northrop Grumman. Executive Profile: Jeff Robbins, Chief Strategy Officer at ATI Aviation Services.

Competitive 104

Competitive Due Diligence Marketing Marketing 104

ArchIntel

JUNE 16, 2021

Executive Profile: David Missal, Senior Business Development and Strategy Manager at Ball Aerospace. He spent six months at AimLock as global director of business development, sales and marketing before joining Ball, according to Missal’s profile posted on LinkedIn. David Missal, Senior manager, Ball Aerospace.

Airline 104

Airline Restaurants Profiling Competitive Intelligence 104

Zoominfo

OCTOBER 5, 2021

There are a million reasons why personalized content is widely promoted as a sales and marketing best practice. Before you can personalize any content or messaging, you need to identify your target market. Your target market consists of potential customers who share similar characteristics. How do you do this?

Marketing 130

Marketing Marketing Market Segmentation Profiling 130

ArchIntel

MAY 19, 2021

Executive Profile: Andrew Jesmain, Senior Business Development Manager at L3Harris Technologies. From December 2018 to June 2019, he supported the merger of equals between L3 Technologies and Harris, according to his LinkedIn profile. Per Segerstrom Marketing Programs Director, Kratos Defense. Baltimore Area.

Competitive 104

Competitive Profiling Competitive Intelligence Finance 104

Zoominfo

OCTOBER 5, 2021

Brands use market intelligence data to guide decision-making in all areas of their businesses, from product development to marketing campaigns to their entire go-to-market strategy. Market intelligence involves two primary data types: external and internal data. Is Market Intelligence The Same Thing As Market Research?

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

ArchIntel

FEBRUARY 24, 2021

These are some of their profiles. Executive Profile: Deb Miedema, Head of Competitive Intelligence, Technical Adviser at Google. Executive Profile: Aniya Zaozerskaya, Senior Consumer Insights Manager at Amazon. She also holds a master’s degree in professional communications and marketing from Clark University.

Competitive Intelligence 104

Competitive Intelligence Intellectual Property Marketing Marketing 104

ArchIntel

OCTOBER 6, 2021

The eLearning market in the United States is expected to grow by $21.64 billion between 2020 to 2024, according to a study by market research firm Technavio. Executive Profile: Archana Rao, Senior Director of Marketing Strategy and Sales at Cengage. Autumn Taylor Chief Marketing Officer Teaching Strategies.

Marketing 104

Marketing Marketing Education Profiling 104

ArchIntel

JUNE 9, 2021

It will be up to each telco’s competitive intelligence professional to deliver the insights needed to capture market share. Executive Profile: Kevin Cooke, Business Intelligence Manager at Verizon Wireless. Executive Profile: Zack Fields, Senior Manager of Mover Marketing at Cox Communications.

Competitive 104

Competitive Competitive Intelligence Biotech Briefing 104

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration.

Marketing 130

Marketing Marketing Sales Advantage 130

E2M

MARCH 13, 2024

Every agency owner aims to onboard more clients, grow their sales, and scale their business. A polished and detail-oriented SEO proposal is a crucial part of your sales process. The study says, 96% of prospects are well-informed and do their homework before contacting a sales rep. Table of Contents I.

Analysis 65

Analysis Win Benchmarking Profiling 65

ArchIntel

MARCH 3, 2021

Last year, the industry managed to see some of its highest growth in sales revenue as well as in employment in the last 50 years. These are the profiles of some of them. Executive Profile: Brandie Chenoweth, Marketing Programs Manager at Kratos Defense. interests and dominance worldwide.

Profiling 104

Profiling Briefing Competitive Intelligence Travel 104

Alpha Sense BI

JULY 14, 2023

What to Look for in a Competitive Intelligence Tool To find the best competitive intelligence tool for your business, you need to know what to look for and what questions to ask during your research. The following questions should be top of mind: What data sources feed into the platform?

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52