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ROI of GenAI in Market Intelligence

Alpha Sense BI

And while these discussions have been integral to understanding the importance of this iteration of AI today and in the years to come, the question of its value on an individual basis, and specifically within marketing intelligence, is left unanswered. to learn what people want and need, and why they do.

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6 tough AI discussions every IT leader must have

CIO

Few technologies have provoked the same amount of discussion and debate as artificial intelligence, with workers, high-profile executives, and world leaders waffling between praise and fears over AI. We want to make sure we enable the business to use new technologies; that’s my personal goal. So be prepared.

IT 773
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Top 15 data management platforms available today

CIO

Data management platform definition A data management platform (DMP) is a suite of tools that helps organizations to collect and manage data from a wide array of first-, second-, and third-party sources and to create reports and build customer profiles as part of targeted personalization campaigns.

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The Definitive Guide to Market Intelligence

Zoominfo

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

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How Marketing Intelligence Can Power Your Brand

Netbasequid

Marketing intelligence is a must for every company participating online today. Here’s how to get – and stay – ahead of competitors with marketing intelligence insight! What Is Marketing Intelligence? What Is Marketing Intelligence? 10 Marketing Intelligence Use Cases.

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The year’s top 10 enterprise AI trends — so far

CIO

We’ve never had a technology touch everyone so rapidly.” Given how we think the market will develop, generative AI will get embedded into every application we use,” says Nick Patience, research director specializing in AI at S&P Global Market Intelligence. billion this year to $36 billion by 2028.

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How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

From building an optimized profile to mastering advanced search functionalities, you'll gain the tools for competitor analysis. Everyone from a product marketing manager to a sales rep can benefit from using LinkedIn for competitor intelligence. These are an often-ignored market intelligence tool.