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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Startups require a solid foundation founded on extensive market research to flourish in this volatile climate.

Startups 253
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Rocket Mortgage lays foundation for generative AI success

CIO

That’s why Rocket Mortgage has been a vigorous implementor of machine learning and AI technologies — and why CIO Brian Woodring emphasizes a “human in the loop” AI strategy that will not be pinned down to any one generative AI model. For example, most people know Google and Alphabet are the same employer. The rest are on premises.

Knowledge 837
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3 areas where gen AI improves productivity — until its limits are exceeded

CIO

So based on early results, the three functional areas where companies see the biggest productivity improvements are in customer service, software development, and general creative and knowledge work. AI models are able to present best practice code systems to help junior developers learn and hone their skills.”

IT 804
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A history of tech adaptation for today’s changing business needs

CIO

The first was becoming one of the first research companies to move its panels and surveys online, reducing costs and increasing the speed and scope of data collection. Externally, it’s seen a steady increase in customer satisfaction surveys, revenue, stock price, and ratings as the most innovative provider in the market research industry.”

Business 747
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What is NLP? Natural language processing explained

CIO

How natural language processing works NLP leverages machine learning (ML) algorithms trained on unstructured data, typically text, to analyze how elements of human language are structured together to impart meaning. An NLP algorithm uses this data to find patterns and extrapolate what comes next.

Algorithm 889
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How to Utilize Secondary Market Research

Netbasequid

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research? Let’s take a look!

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13 essential skills for accelerating digital transformation

CIO

People that succeed will have a simple philosophy of curiosity — they will think about their progression as ‘learn, unlearn, relearn.’” Because effective digital transformation hinges on deep domain knowledge and business empathy, the best candidates may already be onboard.

Knowledge 903