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Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Crayon

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.

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CIOs in financial services embrace gen AI — but with caution

CIO

Highly regulated, customer-centric, and dependent on layers of human involvement and manual processes, financial services are ripe for automation through artificial intelligence (AI). It’s really good at summarising, filling in blanks, and connecting dots, so generative AI is fit for purpose,” says Brian Baral, global head of risk at Genpact.

Banking 871
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Is Artificial Intelligence Setting A New Standard For Web Design?

Smart Data Collective

Artificial intelligence is playing an important role in modern creative professions. According to content marketing statistics, 32% of marketers say visual images are the most important form of content for their business, which is probably why you’re here. Here is a fact that you should consider.

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15 Examples of Creative B2B Content Marketing Done Right

mention

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Nevertheless, creativity should be at the forefront of campaigns , with writers, marketers, and designers breaking new ground at every opportunity. 15 Creative Content Marketing Examples.

Marketing 350
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Using Instagram Highlight Covers in Your Data-Driven Marketing Strategy

Smart Data Collective

Modern marketing strategies rely heavily on big data. Big data is even more important for companies that depend on social media marketing. His statement about the importance of big data in social media marketing is even more true today. This is especially accurate for Instagram marketers.

Marketing 278
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Storytelling for CIOs: From niche to bestseller

CIO

Storytelling is as old as humanity itself and it’s core to the fundamentals of faith, politics, and marketing. Think of your traditional PowerPoint,” says Porter Thorndike, principal product manager at data management and intelligence company ibi, which helps customers craft interactive reports for their audiences.

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Octopus Intelligence Helps Company Understand Emerging Competitors

ArchIntel

Businesses that are too well entrenched in their markets are warned never to be complacent and always expect disruptions. An article posted on Octopus Intelligence’s website Monday tells of an established facilities management company that suddenly realized that it knew next to nothing about rising competitors. ArchIntel™ -.