Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

mention

NOVEMBER 3, 2023

Given the speed with which online trends come and go as well as the growing number of internet users, marketers need to constantly monitor the media to be able to create strategies that convert users into customers. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.

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Analysis Marketing Marketing Benchmarking 167

Cipher

SEPTEMBER 20, 2021

Both synthesis and analysis play an important role in market and competitive intelligence (M/CI), but are two markedly different stages of a broader CI process. All too often, business leaders conflate synthesis and analysis, a mistake that can be very damaging to the overall success of M/CI efforts within an organization.

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Analysis Competitive Intelligence Competitive Intelligence 405

Aqute Intelligence

AUGUST 23, 2023

Any successful marketing campaign accomplishes two key objectives. That’s why it’s important to carry out competitor analysis before determining your company’s marketing spend. Tracking your rivals’ successful marketing campaigns will give you insights on how to best execute your own.

Analysis 130

Analysis Competitive Competitor Analysis Marketing 130

Crayon

MAY 18, 2021

Gathering competitive intelligence is a challenge. On average, it takes up one-third of all time spent on the CI process (the other two parts of the process being analysis and activation). data that’s up-to-date, reliable, and actionable—is foundational to your long-term success in a crowded market. Let’s begin!

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Competitive Intelligence Competitive Intelligence Intelligence 661

Crayon

DECEMBER 2, 2020

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).

Market Intelligence 473

Market Intelligence Battlecard Intelligence Intelligence 473

Cipher

OCTOBER 22, 2020

As businesses identify trends and implement data, the need for vulnerability analysis (VA) arises. Knowing critical elements of the market in which you’re competing is a vital and ongoing exercise. As part of a broader competitive intelligence strategy, vulnerability analysis provides key data and insight.

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Analysis Competitive Intelligence Competitive Intelligence 325

mention

APRIL 11, 2024

Sentiment analysis has become an essential tool in interpreting the vast amounts of textual data generated daily online. Imagine having the superpower to understand the collective mood of your customers through their tweets, reviews, or feedback – that’s exactly what sentiment analysis works towards. What is Sentiment Analysis?

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Crayon

MARCH 31, 2022

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.

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Competitive Intelligence Competitive Intelligence Intelligence 616

WideNARROW

APRIL 2, 2024

Embracing the Future of Market Intelligence The landscape of market intelligence has undergone a significant transformation in recent years, propelled by advancements in technology and the rising demand for actionable insights.

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Cipher

APRIL 14, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitive analysis is a central part of any market and competitive intelligence (M/CI) strategy.

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Analysis Competitive Competitor Analysis Competitive Intelligence 336

CIO

MARCH 1, 2023

By Chet Kapoor, Chairman & CEO of DataStax Every business needs an artificial intelligence strategy, and the market has been validating this for years. Uniphore has an AI assistant that does sentiment analysis on sales calls. Artificial Intelligence, IT Leadership Chet earned his B.S.

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Aqute Intelligence

AUGUST 2, 2023

The total amount they spend on these pursuits is known as the marketing spend. By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. AdForum Building your own advertising network is crucial.

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Competitive Analysis Competitive Intelligence Competitor Analysis 130

CIO

APRIL 20, 2023

With cloud adoption, retailers have been successful and with emerging artificial intelligence (AI) capabilities on cloud, they can break the barriers. IT leaders are prioritizing models that are more agile, efficient, and intelligent, allowing them to respond to market changes quickly.

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Retail Intelligence Intelligence Value Chain 613

Octopus

DECEMBER 17, 2020

Who does Competitive Market Analysis? And Competitive Analysis is precisely what's needed. The post Who does Competitive Market Analysis? appeared first on Octopus Competitive Intelligence. Thorough knowledge of your competition is essential to staying ahead of your competitors. In this article called.

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Analysis Competitive Marketing Marketing 199

Smart Data Collective

SEPTEMBER 27, 2020

We have talked extensively about the benefits of machine learning in the field of marketing. We pointed out that machine learning is actually driving the digital marketing revolution. However, the benefits of machine learning can be applied to the broader field of marketing as well. What exactly is Conversation Intelligence?

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Smart Data Collective

MAY 1, 2022

Artificial intelligence is often portrayed as a technology that will make robots rule over humans. Businesses are including more of it in their companies and adopting methods like AI text analysis. . Businesses are including more of it in their companies and adopting methods like AI text analysis. . What is text analysis?

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Netbasequid

APRIL 17, 2023

Conducting a market analysis may sound like an uphill task, and it can be, but the process is too important to be ignored. So, we have created a market analysis template to guide you through the process and make it easier to perform regularly. What is a Market Analysis? Challenges 1.

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Aqute Intelligence

JULY 26, 2023

That’s why social search tools have become such an important part of any competitor analysis for marketing. In this post, we look at some of the most useful social search tools available online and share how you can use them for competitor analysis. Social media engagement is an indispensable arsenal in any marketer’s toolbox.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Aqute Intelligence

JULY 12, 2023

Software companies find themselves in a crowded market. In such a contentious, aggressive environment, conducting an efficient competitor analysis is extremely important. Software companies can use many tools and services to gather competitive intelligence. This post contains five of the most widely used and efficient ones.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Netbasequid

MAY 31, 2021

Competitive intelligence and analysis gives brands an edge. In this article, we will go over how competitive analysis helps businesses, focusing on these points: How your brand, and others, are perceived and why it matters. A critical part of competitive intelligence and analysis is a social media audit.

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Aqute Intelligence

JUNE 23, 2023

No competitive intelligence team in the technology industry should ignore patent searches. This article covers some of the many available patent search tools for competitive intelligence. WIPO (World Intellectual Property Organization WIPO's patent search database offers a global perspective on competitor analysis.

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Competitor Analysis Analysis Intellectual Property Competitive Landscape 130

Aqute Intelligence

JANUARY 3, 2024

Don't let the term 'competitive intelligence' deceive you – it's not about corporate cloak-and-dagger tactics but a strategic arsenal that enables you to stay ahead in the game. So let's dive in and explore the recipe for crafting a high-impact competitive intelligence newsletter, the compass for your corporate foresight.

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Aqute Intelligence

JANUARY 23, 2024

Every now and then, we publish a list of competitive intelligence companies. Our criteria include that competitive intelligence has to be their primary, or at least significant, focus. Other agencies graze the edges of competitive intelligence, but it's not their main service.

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Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. Through first-hand buyer feedback, marketers are able to discover what their buyers truly care about, how to speak to their buyers based on persona, and what value propositions will be most effective. Creating Sales Enablement Assets.

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ArchIntel

JUNE 9, 2021

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. Another marketing aspect that CI helps with is social media. ArchIntel™ -.

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Aqute Intelligence

AUGUST 9, 2023

What are your competitors up to and what are they doing to win the lion’s market share? They do the tracking for you so you don’t have to waste precious time and energy combing the internet for competitive intelligence for sales. Here are five competitive intelligence tools you might want to check out.

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Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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Aqute Intelligence

DECEMBER 27, 2023

So, you seek comprehensive, insightful, and actionable competitive intelligence to outpace the competition. Gartner, Forrester, IDC, and other similar resources are often lauded as the go-to platforms for competitive intelligence.

Competitive Intelligence 130

Competitive Intelligence Competitive Competitive Landscape Intelligence 130

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. billion in 2020 to $33.3

Market Intelligence 130

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Smart Data Collective

JULY 16, 2023

When it comes to predicting future price movements in the market, technical analysis emerges as the most powerful weapon at our disposal. Technical analysis is a calculated science based on historical and real data, not some hocus-pocus or game of chance. It is not based on unfounded claims or baseless assumptions.

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Aqute Intelligence

JANUARY 10, 2024

Think about the difference between walking into a high-stakes board meeting with a couple of scrawled notes and walking in with a folder full of market trends, predictive forecasts, and competitor strategies. Competitive intelligence can help mold your business into the confident and prepared leader it needs to be.

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Netbasequid

AUGUST 2, 2022

It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is Market Research? What is Market Research? Why Conduct Market Research?

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Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

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Aqute Intelligence

MARCH 30, 2023

Competitive intelligence allows your company to analyze and track information related to your competition. The goal of competitive intelligence is to empower your business. Competitive intelligence enables your sales and marketing teams to differentiate your business from competitors.

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Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. However, win loss analysis is a treasure trove of insights that can benefit many parts of the company beyond marketing. Win loss analysis gathers a buyer’s feedback on what resonates with them as they search for a solution.

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Loss Win Analysis Competitive Intelligence 197

Alpha Sense BI

JANUARY 5, 2024

We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform market intelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of market intelligence.

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