Crayon

AUGUST 11, 2021

The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Present your analysis. Create your template (or use ours). Gather your data.

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Analysis Competitive Benchmarking Competitive Intelligence 662

Octopus

JUNE 9, 2021

How to do SWOT Analysis With Competitive Intelligence Questions This post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and.

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SWOT Competitive Intelligence Analysis Competitive 342

Cipher

MARCH 4, 2022

Best competitor analysis tools. Competitor analysis plays a vital role in the strategies of many of the world’s leading firms, acting as an important input into key strategic decisions. Crunchbase. Visualping. LexisNexis. Knowledge360 ?.

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Competitor Analysis Analysis Competitive Intelligence Competitive 494

Crayon

JULY 30, 2021

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful. A template for segmenting lost deal rationale.

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Crayon

MAY 25, 2021

Competitive analysis frameworks are indispensable for anyone who wants to extract meaning from intel and inspire action across their organization. When we talk about competitive intelligence, we’re talking about a three-step process: track, analyze, act.

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Analysis Competitive Competitive Intelligence Sales 612

Crayon

JANUARY 12, 2021

Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. What is Competitive Benchmarking? Let’s start with the basics.

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Benchmarking Analysis Competitive Competitive Intelligence 529

Cipher

SEPTEMBER 20, 2021

Both synthesis and analysis play an important role in market and competitive intelligence (M/CI), but are two markedly different stages of a broader CI process. All too often, business leaders conflate synthesis and analysis, a mistake that can be very damaging to the overall success of M/CI efforts within an organization.

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Analysis Competitive Intelligence Competitive Intelligence 405

mention

APRIL 11, 2024

Sentiment analysis has become an essential tool in interpreting the vast amounts of textual data generated daily online. Imagine having the superpower to understand the collective mood of your customers through their tweets, reviews, or feedback – that’s exactly what sentiment analysis works towards. What is Sentiment Analysis?

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Analysis Algorithm Gaming Cyberspace 157

CIO

JUNE 19, 2023

To address these challenges, Atlantic Health System undertook a project it called Prior Authorization Intelligent Automation, which has earned it a CIO 100 Award in IT Excellence. The project team used intelligent rule-based analysis to identify services that require authorization and prioritize submitting them to payor portals.

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Intelligence Intelligence Hospitals Technology 617

Cipher

JANUARY 6, 2021

To predictably win in your industry, you need current, relevant competitive intelligence. Regular, effective competitor analysis will help you achieve this success. Without a clear view of the playing field, there is a good chance you’re going to move forward with the wrong (or incomplete) strategies.

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Competitor Analysis Analysis Competitive Intelligence Win 437

Cipher

OCTOBER 22, 2020

As businesses identify trends and implement data, the need for vulnerability analysis (VA) arises. As part of a broader competitive intelligence strategy, vulnerability analysis provides key data and insight. Knowing critical elements of the market in which you’re competing is a vital and ongoing exercise.

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Analysis Competitive Intelligence Competitive Intelligence 325

Crayon

MAY 18, 2021

Gathering competitive intelligence is a challenge. On average, it takes up one-third of all time spent on the CI process (the other two parts of the process being analysis and activation). By the time you’re done reading, you’ll have an answer to each of the following: Why is gathering competitive intelligence difficult?

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Competitive Intelligence Competitive Intelligence Intelligence 661

Cipher

FEBRUARY 8, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Cipher’s competitive intelligence analysts have spent countless hours walking business leaders through the CI process.

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Competitor Analysis Analysis Competitive Intelligence Competitive 472

Octopus

MARCH 30, 2021

Competitive Intelligence questions to NATS Strategy Analysis and Development manager This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers.

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Competitive Intelligence Analysis Competitive Intelligence 286

Cipher

APRIL 14, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitive analysis is a central part of any market and competitive intelligence (M/CI) strategy.

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Analysis Competitive Competitor Analysis Competitive Intelligence 336

Crayon

MARCH 31, 2022

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.

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Competitive Intelligence Competitive Intelligence Intelligence 616

Cipher

APRIL 5, 2022

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. In many organizations market research and competitive intelligence report into different areas of a company. Related: Choosing the right competitive intelligence tools for your organization.

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Competitive Intelligence Market Research Marketing Research Research 482

CIO

MARCH 1, 2023

By Chet Kapoor, Chairman & CEO of DataStax Every business needs an artificial intelligence strategy, and the market has been validating this for years. Uniphore has an AI assistant that does sentiment analysis on sales calls. Artificial Intelligence, IT Leadership Take the conversational AI company Uniphore , for example.

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Intelligence Intelligence Innovation Win 535

Cipher

NOVEMBER 2, 2020

It is virtually impossible for a competitive intelligence team to manually analyze all of this data. That is where competitor analysis tools come in. These tools automate competitive analysis, making it easier for your team to get the information that you need when you need it.

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Competitor Analysis Analysis Competitive Intelligence Competitive 325

Crayon

JANUARY 28, 2021

At this point, you’ve got a strong grasp on competitive intelligence (CI). If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. You know what it is, why it’s important, and how to gather it. That’s awesome. But, wait — digestible materials that who can use?”. Glad you asked.

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Cipher

APRIL 19, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Analyzing competitors is a key activity for businesses in all industries, and plays a central role in the overall Competitive Intelligence (CI) strategy of the firm.

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Aqute Intelligence

JULY 26, 2023

That’s why social search tools have become such an important part of any competitor analysis for marketing. In this post, we look at some of the most useful social search tools available online and share how you can use them for competitor analysis. SocialGist To get the best competitive intelligence, you need to cast a wide net.

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Analysis Competitive Competitor Analysis Competitive Intelligence 130

Smart Data Collective

MAY 1, 2022

Artificial intelligence is often portrayed as a technology that will make robots rule over humans. Businesses are including more of it in their companies and adopting methods like AI text analysis. . Businesses are including more of it in their companies and adopting methods like AI text analysis. . What is text analysis?

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WideNARROW

APRIL 2, 2024

Embracing the Future of Market Intelligence The landscape of market intelligence has undergone a significant transformation in recent years, propelled by advancements in technology and the rising demand for actionable insights. This evolution underscores the indispensable role of market intelligence in today's business landscape.

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Aqute Intelligence

JULY 12, 2023

In such a contentious, aggressive environment, conducting an efficient competitor analysis is extremely important. Software companies can use many tools and services to gather competitive intelligence. What’s useful for customers seeking B2B software is also useful for a developer looking to conduct competitor analysis.

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Analysis Competitive Competitor Analysis Competitive Intelligence 130

Aqute Intelligence

JANUARY 3, 2024

Don't let the term 'competitive intelligence' deceive you – it's not about corporate cloak-and-dagger tactics but a strategic arsenal that enables you to stay ahead in the game. So let's dive in and explore the recipe for crafting a high-impact competitive intelligence newsletter, the compass for your corporate foresight.

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Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

JUNE 23, 2023

No competitive intelligence team in the technology industry should ignore patent searches. This article covers some of the many available patent search tools for competitive intelligence. WIPO (World Intellectual Property Organization WIPO's patent search database offers a global perspective on competitor analysis.

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Competitor Analysis Analysis Intellectual Property Competitive Landscape 130

Aqute Intelligence

AUGUST 23, 2023

That’s why it’s important to carry out competitor analysis before determining your company’s marketing spend. To accomplish this, you can use services that let you gather competitive intelligence on your competition’s marketing spend and go-to-market strategies.

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Aqute Intelligence

JANUARY 23, 2024

Every now and then, we publish a list of competitive intelligence companies. Our criteria include that competitive intelligence has to be their primary, or at least significant, focus. Other agencies graze the edges of competitive intelligence, but it's not their main service.

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Aqute Intelligence

AUGUST 9, 2023

They do the tracking for you so you don’t have to waste precious time and energy combing the internet for competitive intelligence for sales. Here are five competitive intelligence tools you might want to check out. Include breaking news reports in your competitive intelligence by subscribing to PR Newswire.

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mention

NOVEMBER 3, 2023

Sentiment analysis offers a dynamic lens through which marketers can gain invaluable insights into the thoughts, attitudes, and emotions of their customer base. Often referred to as opinion mining, sentiment analysis is a computational technique that involves the extraction of subjective information from textual or verbal data.

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Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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Aqute Intelligence

MARCH 30, 2023

Competitive intelligence allows your company to analyze and track information related to your competition. The goal of competitive intelligence is to empower your business. Competitive intelligence enables your sales and marketing teams to differentiate your business from competitors. Need a quote for competitor research?

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Competitor Analysis Analysis Research Competitive Intelligence 130

Aqute Intelligence

DECEMBER 27, 2023

So, you seek comprehensive, insightful, and actionable competitive intelligence to outpace the competition. Gartner, Forrester, IDC, and other similar resources are often lauded as the go-to platforms for competitive intelligence. That's where Aqute Intelligence makes a pivotal difference. Let's find out.

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Aqute Intelligence

JANUARY 10, 2024

Competitive intelligence can help mold your business into the confident and prepared leader it needs to be. Here are a few reasons why partnering with a competitive intelligence agency could help you tap into untapped opportunities. But the question is: should you handle these responsibilities in-house or consult a specialized agency?

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Aqute Intelligence

AUGUST 2, 2023

By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. These alerts are crucial to your competitor analysis for marketing since they let you track what your competitors are releasing into the ad world.

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Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.

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