Cipher
APRIL 5, 2022
Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??
CIO
NOVEMBER 7, 2023
GITEX Global 2023 witnessed Huawei’s impactful presence, as the tech giant delved into the future of intelligent networking. Huawei Datacom Booth Huawei As digital-first and smart upgrades become the norm across the globe, enterprises and countries alike are embarking on the journey of intelligent transformation.
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Crayon
SEPTEMBER 28, 2022
On Sunday, after walking my dogs, I sat down to write this blog post, and the first thought that popped into my head was: Sauron, the omnipotent oligarch, the malevolent maelstrom, evil incarnate… would be really good at market intelligence. Market intelligence encompasses any and all industry-related information.
CIO
MARCH 27, 2024
Going Digital to accelerate Innovation and R&D Today’s customer demands digitally integrated and intelligent products. FAW’s new Technology Innovation Space is a smart industrial campus for testing intelligent and New Energy Vehicles (NEV). Another leading manufacturer, BYD , first entered the automotive market in 2003.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
CIO
OCTOBER 26, 2023
Business intelligence (BI) analysts transform data into insights that drive business value. What does a business intelligence analyst do? The role is becoming increasingly important as organizations move to capitalize on the volumes of data they collect through business intelligence strategies.
Cipher
MARCH 25, 2021
Market and competitive intelligence (M/CI) is an essential component of successful organizations. Knowing how to recognize and react to these common challenges is a critical skill for competitive intelligence professionals. But it’s a very complex field.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)
In hyper-competitive markets, modern businesses need to stay dynamic and always be evolving. That's why many organizations have embraced data-driven decision-making as the fulcrum for accelerated business growth, and this trend is here to stay.
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