Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals.

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Loss Win Analysis Competitive Intelligence 197

CIO

AUGUST 9, 2022

The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the market intelligence and consultancy firm GfK. Tech and consumer brands may be managing multiple products, distribution channels, promotion campaigns, and marketing channels at any one time.

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Win Algorithm Intelligence Intelligence 566

Zoominfo

MAY 22, 2024

Win Faster. Having everything right there just makes it easier to get the information right away and do everything I need to,” McGriff says. I can go into LinkedIn, find a prospect, get company information, and craft an email with so much more information,” McGriff says. Sell Smarter.

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Win Sales Capital Retail 130

Zoominfo

JANUARY 12, 2024

After achieving impressive growth through both strategic acquisitions and product-led strategies, Smartsheet set its sights on becoming the recognized leader in modern project and portfolio management (PPM), marketing and creative management, and strategic transformation initiatives.

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Win Market Segmentation Sales Marketing 130

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.

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Loss Win Sales Enablement Analysis 162

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. And in return, we’re able to ask for reps to commit to that motion, and in return we provide an infrastructure that helps our company win and our employees grow. For example, say, a VP of Sales or Marketing that uses ZoomInfo leaves to go to a new company.

Win 200

Win Sales Marketing Marketing 200

FedSavvy

JULY 20, 2023

As we enter the second half of the calendar year 2023, this blog summarizes some substantial federal contract wins and losses thus far. Read on to learn about some big highlighted wins and losses in this never ending game of federal contracting musical chairs. Figure 1 – A summary of major contract wins in 2023.

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Win Gaming Loss Human Resources 100

Smart Data Collective

NOVEMBER 20, 2022

One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. Customer requirements. Priorities.

Marketing 337

Marketing Marketing Win Research 337

CIO

JUNE 13, 2024

It said Kyklo’s team of qualified engineers would review available content; add, correct, and restructure missing information or technical attributes; optimize it for search, then quality-control the resulting content before sending it to channel partners. Overall, I think it is a win for Epicor. million products among distributors.

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Commerce Win Research Technology 440

Zoominfo

MAY 22, 2024

But in today’s go-to-market environment, data isn’t enough. It’s not enough to know who your buyer is — you need to know what they care about, exactly when they are in the market, and what problems they’re facing right now. And this information is out there in the form of digital buying signals. Win Faster.

Marketing 130

Marketing Marketing Win Profiling 130

Primary Intelligence

DECEMBER 22, 2021

If your internal vision deviates from the needs of the market, eventually your product will be surpassed by competitors may drift into irrelevancy. There are several ways a product leader can use win loss analysis to keep your offerings in line with buyer needs. Developing Product Roadmap.

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Loss Win Analysis Knowledge 104

CIO

MAY 15, 2024

According to Forrester , investment in AI software will grow 50% faster than the wider software market. The data fed into an AI model in its training phase is the only source of information it is able to draw from throughout the model’s lifecycle and dictates the model’s usefulness.

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Security Security Win Intelligence 697

FedSavvy

JUNE 10, 2022

The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . We selected a sample of contract awards made by the Defense Information Systems Agency ( DISA ) over the period of 2019 to 2022. If you like winning, connect the approach with benefits.

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Win Analysis Entertainment Competitive 130

Tinuiti

MARCH 21, 2023

Award Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards Mar 21 2023 Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti , the largest independent performance marketing firm in the U.S.,

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Win Briefing Retail Market Intelligence 130

Tinuiti

MARCH 21, 2023

Award Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards Mar 21 2023 Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti , the largest independent performance marketing firm in the U.S.,

Win 130

Win Briefing Retail Market Intelligence 130

mention

MAY 8, 2024

Public relations (PR) and email marketing are two core areas that contribute to the functioning of many businesses. This article explores the harmonious connection between PR and email marketing, showing how collaborations between specialists foster brand awareness, build relationships, and drive results in the modern marketing landscape.

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Alliance Marketing Marketing Business 157

Primary Intelligence

SEPTEMBER 15, 2021

Here at Primary Intelligence, our most requested eBooks cover “ why win loss analysis? People are constantly trying to understand what win loss analysis is and how it can help them. When Primary Intelligence first started in 2000, win loss analysis was in its infancy. What is win loss analysis? Why win loss analysis?

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Loss Win Analysis Education 162

FedSavvy

JULY 12, 2022

Portfolio changes and noteworthy wins. Recent and noteworthy wins include: U.S. Department of Energy (DoE), Chief Information Officer (CIO), CIO Business Operations Support Services ( CBOSS ) – In April 2019, DoE awarded Accenture a five-year, $2 billion ceiling value BPA to modernize DoE infrastructure. Win Loss trends.

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Win Loss Education Innovation 130

FedSavvy

JULY 12, 2021

As we head into the second half of FY2021, it is important to recap and analyze some of the major ($200M+) contract wins that kicked off this fiscal year. This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020. Highlights of major wins.

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Win Loss Counterintelligence Security 130

CIO

JUNE 11, 2024

A 1958 Harvard Business Review article coined the term information technology, focusing their definition on rapidly processing large amounts of information, using statistical and mathematical methods in decision-making, and simulating higher order thinking through applications.

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IT Brainstorming Human Resources Technology 675

mention

MARCH 10, 2021

Video marketing has gained a surge of popularity over the past years. Many brands have used this marketing strategy because it can generate ROI in the space of a short time. However, what makes video marketing distinct from any other marketing tactics in the first place? 86% of brands use video as a marketing tool.

Marketing 360

Marketing Marketing Win Entertainment 360

Alpha Sense BI

MAY 26, 2023

For the consulting industry, major market events have laid the groundwork for ominous upcoming QoQs. Below, we dive into how top consulting firms are weathering the economic downturn, what it takes to build proactive proposals that draw in business, and how market intelligence tools can benefit the process. Q4 2022 Earnings Call, Feb.

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Win Banking Market Intelligence Intelligence 97

CIO

DECEMBER 18, 2023

One of the researchers’ observations was that “LLM-based productivity tools may sometimes provide a new option for information workers that did not exist before: the ability to do a certain set of tasks far faster but with marginally lower quality.” At first glance that might sound like a tradeoff. Does that definition resonate with you?

IT 806

IT Win Knowledge Research 806

FedSavvy

NOVEMBER 10, 2020

FY2021 is upon us so this is as good a time as any to recap some of the wins and losses that ended FY2020. Knowing these contract wins is not only key for situational awareness, but to keep current with what past performance and success stories your competitors may use in the future. Highlights of major wins. You win some.

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Loss Win Intelligence Intelligence 130

CIO

APRIL 29, 2024

Request for solution A Request for Solution starts with the buyer coming to the table with background information, data, and characteristics of the existing environment, measurable outcomes, and an outline of the long-term vision. Why do transaction-based approaches fall short for more strategic relationships?

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Win Competitive Innovation Research 489

CIO

JULY 11, 2022

This method emphasizes using technology to advance long-term strategic objectives such as providing services, entering new markets, and forming partnerships with other companies to create alliances and strengthen connections between patients. Create sustainable vs. quick wins. Become the chief “impact” officer as the new CIO brand.

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Alliance Win Technology Technology 712

Smart Data Collective

APRIL 3, 2020

You can check sites that talk about award-winning giveaway bot that you can use on your website so that you will get discovered more. Other family members can share the promotion with their friends, and most people want to win. Big Data Makes Giveaway Bots Viable Marketing Tools.

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Win Copywrite Data Mining Commerce 235

mention

MARCH 3, 2023

This is what word-of-mouth marketing (WOMM) is all about. All these data points to the fact that word-of-mouth marketing can be instrumental in helping brands win loyal customers and boost sales. Conduct an in-depth market analysis. Notice how the trend of influencer marketing is rising every year.

Marketing 261

Marketing Marketing Win Knowledge 261

Smart Data Collective

APRIL 3, 2020

You can check sites that talk about award-winning giveaway bot that you can use on your website so that you will get discovered more. Other family members can share the promotion with their friends, and most people want to win. Big Data Makes Giveaway Bots Viable Marketing Tools.

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Win Copywrite Data Mining Commerce 198

mention

JANUARY 12, 2024

Video content accounts for 80% of all the marketing material we see online today. Focusing on video marketing in 2024 is a great move for businesses and marketers. 2023 has been a great year for marketers who created more video content for businesses. Importance of Video Marketing Customers love video content.

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Marketing Marketing Education Entertainment 167

mention

JUNE 2, 2023

This age-old adage holds true even in email marketing, which is around forty years old. Yet, it has survived the vicissitudes of ever-evolving marketing styles and preferences, simply because the trends were spotted and adopted before the channel became redundant. “A rolling stone gathers no moss!” billion by 2027.

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Marketing Marketing KPI Briefing 184

ArchIntel

NOVEMBER 18, 2020

Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.

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Competitive Intelligence Competitive Win Intelligence 189

CIO

FEBRUARY 28, 2024

They needed a provider who could tailor a solution to their needs, with an emphasis on cost efficiency because they deliver their software-as-a-service (SaaS) offering in a hypercompetitive market. As a pioneer in a competitive market, we need to be nimble in order to maintain our early-mover advantage.

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Banking Security Security Win 541

Smart Data Collective

SEPTEMBER 5, 2021

SMS marketing is one of the most widely used forms of marketing. SMS marketing is also one of the cheapest marketing techniques, but one with high effectiveness, boasting an open rate of 98%. Machine learning is a computer program’s ability to extract information, analyze big data, and learn from it.

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Learning Marketing Marketing Profiling 289

CIO

MARCH 9, 2023

“Some contracts are structured as a black box with limited view into the components and their commercial impact,” Arora says, adding that buyers with limited access to market data are at a disadvantage when negotiating. The sell side typically has the information advantage.”

Win 634

Win Sports Startups Benchmarking 634

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas ( source ): Customer retention rate: 60% vs. 48%. Step 5: Analyze results.

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Loss Win Analysis Sales 223

CIO

SEPTEMBER 1, 2023

As part of Microsoft’s development team, Sun created Bing Predicts, the inference engine that provides the “favored to win” forecasts beneath search results for sporting fixtures and attempted to predict the 2016 US presidential election winner. Spoiler alert: it failed.)

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Globalization Startups IT Sports 635