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How Big Data Enables One-to-One Marketing

Dataversity

What Is One-to-One Marketing A one-to-one marketing strategy strives to create an experience that fits the individual customer. Rather than segment customers into groups, one-to-one marketing strategies treat each customer individually. Click here to learn more about Gilad David Maayan.

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10 IT skills where expertise pays the most

CIO

And while several factors impact one’s salary, such as tenure, experience, and location, expert-level competency comes at a higher premium for some skills versus others. Data from the Dice 2024 Tech Salary Report shows that, for certain IT skills, organizations are willing to pay more to hire experts than IT pros with strong competence.

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Decoding Salesforce’s plausible $11 billion bid to acquire Informatica

CIO

Salesforce’s reported bid to acquire enterprise data management vendor Informatica could mean consolidation for the integration platform-as-a-service (iPaaS) market and a new revenue stream for Salesforce, according to analysts. Informatica offers similar services via its Intelligent Data Management Cloud (IDMC) platform.

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Oracle makes its pitch for the enterprise cloud. Should CIOs listen?

CIO

In a cloud market dominated by three vendors, once cloud-denier Oracle is making a push for enterprise share gains, announcing expanded offerings and customer wins across the globe, including Japan , Mexico , and the Middle East. These qualities are making it easier for CIOs to adopt OCI as a second or third provider in their environment.”

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How CIOs use AI to elevate CX services

CIO

IT industry researchers believe the biggest impact of gen AI this year will be in customer experience (CX), with organizations using vast amounts of data to communicate with consumers and resolve problems faster. The tech researcher says companies will increase their use of AI-enabled tools to augment customer service agents’ capabilities.

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8 strategies for accelerating IT modernization

CIO

Consider how fast generative AI went from avant-garde to ubiquity: At under two years, it may be a record. There is a ton of competitive pressure to move fast, because those who can do things quicker, better, faster are the ones winning the market share,” says Ricardo Madan, senior vice president of TEKsystems Global Services.

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CBRE’s Sandeep Davé on accelerating your AI ambitions

CIO

CBRE has also used AI to optimize portfolios for several clients, and recently launched a self-service generative AI product that enables employees to interact with CBRE and external data in a conversational manner. But those who have success with AI know training data is key.

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