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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. Fortune Business Insights reports that the sports industry spent $2.98 One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues.

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SAP poaches Microsoft exec as its new global head of AI

CIO

SAP has appointed a new global head of artificial intelligence, Walter Sun, after the previous post-holder quit to found her own AI startup. Most recently, he was involved in the introduction of Dynamics 365 Copilot , which draws on OpenAI’s GPT-4 generative AI model to, among other things, help marketers write engaging sales pitches.

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How sport made CIO 100 winner Joanna Drake a better technology leader

CIO

Responsible for global operations and technology services across company and customer websites, staff technology, and THG’s direct-to-consumer Ingenuity service and hosting business, Drake has looked to support the rapid growth of the Manchester-based firm through IPO, a global pandemic, supply chain instability, and the onset of recession.

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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Helping AGPC was strategic technology partner, WONGDOODY, the global human experience company of Infosys.

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AI Creates Global Shift From Cable to Online Streaming

Smart Data Collective

Families gathered around their living room TVs, flipping through channels to find their favorite shows, sports events, or movies. This global reach has allowed content creators to tap into new markets and diversify their offerings. In the not-so-distant past, cable television ruled the roost when it came to home entertainment.

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Getting infrastructure right for generative AI

CIO

of the overall AI server market in 2022 to 36% in 2027. IDC projects the worldwide infrastructure market (server and storage) for all kinds of AI will double from $28.1 Building on its current services, Papercup is exploring language translation and dubbing for live sports events and movies, says Ulmasov.

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12 Advanced Social Media Marketing Tactics to Skyrocket Your Online Brand Presence

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of the global population. With the right social media marketing plan, you can increase your online brand presence. Is Social Media Marketing Worth It? Social media marketing is totally worth it, but most businesses give up before it starts producing a return on investment (ROI).

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