Sat.Aug 19, 2023 - Fri.Aug 25, 2023

article thumbnail

The 4 most overhyped technologies in IT

CIO

Most CIOs and IT staffers remain, at heart, technologists, with many proclaiming their interest in shiny new tech toys. They may publicly preach “No technology for technology’s sake,” but they still frequently share their fascination with the latest tech gadgets. They’re not the only ones enthralled by tech. With technology and tech news now both pervasive and mainstream, many outside of IT — from veteran board members to college-age interns — are equally enthusiastic about bleeding-edge technol

article thumbnail

Customer Corner: How AB Tasty Used Market and Competitive Intelligence to Improve Employee Onboarding

Crayon

Creating a culture of CI can feel like training for a marathon. It requires serious dedication and repetition (So. Much. Running). And for most, running 26.2 miles doesn’t happen on the first day. You’ve got to start somewhere with those first few miles. When it comes to competitive intelligence, starting somewhere often translates to new hire orientation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Big Data Helps Improve ROI of Trade Show Marketing

Smart Data Collective

Big data technology has rapidly changed the state of modern marketing. One of the biggest ways that brands are using big data is by optimizing their approach to trade show marketing. IBISWorld has shown that big data can be extremely beneficial for companies relying on trade shows. One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively.

Marketing 204
article thumbnail

The Psychology of Color in Social Media

mention

What comes to your mind when you think of McDonald’s? The significant yellow arch? What about Starbucks? Do you instantly picture their green logo? Color significantly impacts how people behave, make decisions, and remember things. In fact, up to 90% of people’s initial impressions are based on color. In such a scenario, isn’t it wrong to only focus on the logo placement, visuals, and copy for social media marketing?

Sports 130
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

CIO Anurag Gupta on taking the private equity plunge

CIO

Of all the trade-off decisions you may have to make as an IT executive, few stand to alter the course of your career as dramatically as that of whether to serve a firm owned by private equity (or “PE”). On the one hand, such firms (often referred to as portfolio companies, or “PortCos”), can excite and inspire, especially when turbo-charged with capital and expertise.

Capital 617

More Trending

article thumbnail

Data Analytics Proves ROI of NASM & ACE Fitness Certifications

Smart Data Collective

Big data has led to some major changes in the fitness industry. The fitness tracker analytics market size was worth over $44 billion last year. However, there are other ways that data analytics is transforming the fitness industry. One way is by helping evaluate the benefits of various certification programs. Data Analytics Demonstrates the Benefits of Various Fitness Certification Programs In fitness certifications, two notable players stand out: NASM and ACE.

Sports 201
article thumbnail

Creating Employee Communication Channels to Boost Company Culture

mention

Are you concerned with the level of engagement and productivity of your employees? Are you finding it difficult to attract and retain top talent? If your answer to any of these questions is “yes,” chances are you could stand to make substantial improvements in company culture, and creating employee communication channels will go a long way toward accomplishing that goal.

article thumbnail

P&G enlists IoT, predictive analytics to perfect Pampers diapers

CIO

If there are everyday items you want to be failsafe, diapers are surely among them. That’s why The Proctor & Gamble Co. goes to great lengths to ensure the fidelity of its Pampers products. But when tossing away thousands of diapers damaged during the manufacturing process becomes an everyday occurrence, something has to be done to provide relief for the bottom line.

article thumbnail

The shifting mid-tier competitor in Huntsville – COLSA

FedSavvy

COLSA is an information technology services company founded in 1980. COLSA specializes in providing engineering, IT, and programmatic solutions in the areas of defense, intelligence, cybersecurity, and aerospace. The company has over 1,300 employees and is headquartered in Huntsville, Alabama. COLSA’s Primary Federal Customers and Contracts COLSA’s top federal customers by spending value are the U.S.

Loss 130
article thumbnail

7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

article thumbnail

Data Analytics Helps with Competitor Research

Smart Data Collective

Big data technology has substantially changed the nature of business. The data analytics market is expected to grow from $30 billion last year to over $393 billion by 2032. A growing number of companies are using data analytics to handle a variety of important functions, including researching their competitors. We have talked about some of the ways that companies can use data analytics to research competitors on social media.

Research 191
article thumbnail

Monitoring made simple. A product manager interview.

mention

If monitoring isn’t part of your marketing team’s routine yet, here are a few reasons why it plays a vital role in the success of many teams like yours. Applied methodically and rigorously, it provides invaluable data that contributes to insight-driven decision-making on a wide range of marketing issues: skillful management of a brand’s reputation, instant and useful competitive analysis, or close monitoring of the impact of marketing or PR campaigns.

article thumbnail

Regulatory uncertainty overshadows gen AI despite pace of adoption

CIO

While AI has steadily worked its way into the enterprise and business vernacular over many years, gen AI has not only become an abrupt and immediate force unto itself, but also an overarching AI accelerant. Not without warning signs, however. Gen AI has the potential to magnify existing risks around data privacy laws that govern how sensitive data is collected, used, shared, and stored.

article thumbnail

How Leading Healthcare Companies Are Using AI to Get Ahead

Alpha Sense BI

The future seems to already be written: life science and healthcare companies are increasingly using artificial intelligence (AI) to gain a competitive edge and accelerate their research, development, and business operations. AI technologies offer companies across the industry the ability to analyze large volumes of data, make predictions, optimize processes, and discover new insights in ways that were previously impossible.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Data-Driven Defense: The Crucial Role of Data in Cyber Security

Smart Data Collective

Over the last decade, the need for cybersecurity has increased substantially. As technology has become more evolved, so have the cybercriminals who seek to exploit weak defenses for their own nefarious gain. While there are many ways that organizations can bolster their digital defenses and help protect their networks and the information they hold, taking a data-driven approach is critical in our rapidly advancing world.

Security 175
article thumbnail

A historic view: How did COVID-19 revolutionise the way we deliver library training?

Vable

One day we might need some historical context - this was first published in May 2020. At one point in time, we had to rapidly rethink the way we delivered library and information induction training. An online panel discussion hosted by City Legal Information Professionals ( CLIG ) investigated how library services were handling the challenges posed by COVID-19.

article thumbnail

3 key roles for driving digital success

CIO

If digital transformation is a journey, when does it end? This is a question I am asked often by IT leaders who prefer slowing down the pace of transformation and technology innovation. Others who believe the term digital transformation is watered down take a more cynical tack, viewing it as a phrase leaders use to garner support for technology investments and vendors use to sell their newest capabilities.

Security 612
article thumbnail

The 6 Market Intelligence Themes Driving H2 2023

Alpha Sense BI

Market volatility, economic uncertainty, downturn—whatever you’d like to call it, the next few QoQs are undoubtedly uncertain in the eyes of C-Suite executives. Today, opportunities are short lived for business professionals, emphasizing the importance of making decisions quickly. Stumbling on key insights a day too late in today’s landscape means losing out on big wins.

article thumbnail

Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

article thumbnail

Data-Driven Approach to Using Roblox Games for Brand Promotion

Smart Data Collective

Big data technology has significantly improved the ROI of modern marketing strategies. There are many ways that brands can use AI and data analytics to expand their reach, which includes using Roblox games. Back in February, we talked about some of the ways that data analytics has shaped the gaming industry. Now, we would like to talk about how other brands can use big data and games like Roblox to get better engagement and reach a wider audience.

Gaming 142
article thumbnail

3 simple ways to improve your library training and induction

Vable

August doesn’t mean library and information people can relax! All professional service providers - banks, accountancy, consultancy and law firms - as well as educational establishments, will be preparing inductions and training for the season's new starters. We need to ensure that end users are equipped with the right research skills to carry out their work.

Banking 98
article thumbnail

Lenovo’s Arthur Hu on the CIO’s customer-centric imperative

CIO

Arthur Hu ranks among the few IT leaders who wear the hats of both CIO and CTO. As the CIO of Lenovo and the chief technology and delivery officer of the company’s solutions and services group, Hu says the dual role lends him “the unique advantage of guiding our teams in developing cutting-edge technology solutions and marrying them with current trends to ensure we are at the forefront of delivering the best possible solutions for our client’s current and emerging needs.

Advantage 607
article thumbnail

Is the Great Resignation Really Over?

Domo

Earlier this summer, the New York Times declared the Great Resignation over. The tidal wave of employees voluntarily leaving their jobs had crested and crashed, apparently. Quitting rates had fallen back to prepandemic levels, the Times reported. We’re not saying the New York Times is wrong… The data reflects this decline, too. We plotted quits per month using the Bureau of Labor Statistics’ Job Openings and Labor Turnover (JOLT) Survey.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Integrating Power BI with Azure DevOps (Git), part 2: Local Machine Integration

BI Insight

This is the second part of the series of blog posts showing how to integrate Power BI with Azure DevOps, a cloud platform for software development. The previous post gave a brief history of source control systems, which help developers manage code changes. It also explained what Git is, a fast and flexible distributed source … Continue reading Integrating Power BI with Azure DevOps (Git), part 2: Local Machine Integration The post Integrating Power BI with Azure DevOps (Git), part 2: Local

article thumbnail

Reinvent Your Sales Strategy with Win/Loss Insights: Kompyte Joins Forces with IcebergIQ

Kompyte

Imagine if you always knew, not just how often you win and lose deals, but exactly why you win and lose. Armed with this knowledge, you adjust strategies across sales, marketing, and even product—and watch your win rates climb.

Win 65
article thumbnail

Examining Cargill’s push to nurture growth through digital and data strategies

CIO

For 158 years, Minneapolis-based Cargill is the largest privately held company in the US and employs 155,000 people across 70 countries, earning an estimated $165 billion in annual revenue. Having joined its executive team 18 months ago, CDIO Jennifer Hartsock oversees its global technology portfolio, and digital and data strategies, so she has to keep track of a lot of moving parts, both large and small, to help achieve the company’s big corporate strategy about being ‘better together.

Finance 605
article thumbnail

The Struggles of Cloud and Data: Simplifying with a Single, Unified Solution

Dataversity

In today’s world, a single-environment approach to IT is no longer supporting the needs of modern businesses. According to my company’s fifth annual Enterprise Cloud Index (ECI), organizations today, and moving forward, are apt to use more than one infrastructure – a trend that only intensified during the pandemic due to supply chain issues. This unique combination […] The post The Struggles of Cloud and Data: Simplifying with a Single, Unified Solution appeared first on DATAVERSITY.

article thumbnail

A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

article thumbnail

The Future of GenAI in Business With Eric Schmidt and David Solomon

Alpha Sense BI

AlphaSense has remained steadfast in its mission to radically improve how professionals make business decisions through the power of AI. As we look towards the future of an AI-enabled world, we spoke with two titans of the tech and financial worlds, Eric Schmidt, Co-Founder of Schmidt Futures and Former CEO & Chairman of Google and David Solomon, Chairman and CEO of Goldman Sachs, on what we can expect to see unfold with the rapid growth and business implications of generative AI (genAI).

article thumbnail

Wink, Inc. Releases 2nd Quarter, 2023 Deferred Annuity Sales Results

Wink Intel

— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE INDEXED AND STRUCTURED ANNUITIES SMASH RECORDS! Wink, Inc. Releases 2 nd Quarter, 2023 Deferred Annuity Sales Results Des Moines, Iowa. August 24, 2023 – Wink’s Sales & Market Report , the insurance industry’s #1 resource for annuity sales data since 1998, released its 104 th edition report for 2 nd Quarter, 2023.

Sales 52
article thumbnail

J&J’s Jim Swanson brings mission-driven leadership to the CIO role

CIO

Jim Swanson’s career path to CIO of Johnson & Johnson didn’t begin in technology, or even healthcare. He started out as a scientist, working his way up the research and development ranks in the pharmaceutical industry, an experience steeped in curiosity that has helped shape his emphasis on continuous learning to this day. That early work in research and development eventually led Swanson to a new career opportunity: heading up IT for J&J’s pharmaceutical R&D unit — a move that enab