Crayon
FEBRUARY 4, 2021
Sales, in general, is a tough job. Whether you’re a server trying to maximize tips or an account executive trying to hit quota, communicating value to a prospective customer is difficult. Naturally, we find ways to do our jobs more effectively. The server learns which drink best pairs with a given entree. The account exec learns which feature best addresses a given pain point.
Smart Data Collective
FEBRUARY 4, 2021
Companies are discovering the countless benefits of using big data as they strive to keep their operations lean. Big data technology has made it a lot easier to maintain a decent profit margin as they try to keep their heads above water during a horrific economic downturn. One of the most important benefits of using big data is with expense tracking.
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Zoominfo
FEBRUARY 1, 2021
How important are prospecting insights to your sales strategy? It turns out they’re pretty important. Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. But consider this: HubSpot Research found that 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals, compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps.”.
Octopus
FEBRUARY 3, 2021
What's the threat of entry within Porter's five forces model? This article asks what's the threat of entry within Porter's five forces model? It explains the entry threat, The post What’s the threat of entry within Porter’s five forces model? appeared first on Octopus Competitive Intelligence.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Crayon
FEBRUARY 2, 2021
A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider. These matrices are fairly easy to create, or simply generate from third-party sources, and take on many different forms. What exactly does a competitive matrix look like and what are the benefits?
Smart Data Collective
FEBRUARY 5, 2021
Data analytics has made forex trading easier than ever. Unfortunately, some traders are reluctant to take advantage of these opportunities, because they don’t know how to use new data analytics tools to their advantage. The good news is that there are a lot of great ways to use new AI technology if you plan properly. You just need to educate yourself about the benefits of this technology and its role in forex trading.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Octopus
FEBRUARY 2, 2021
Press Release: Octopus tentacles all over false sustainability and ethical claims [Nottingham & London, United Kingdom]: Octopus Intelligence today announced the Competitor Ethical Standards Report and Internal Business Ethics Review; New. The post Octopus tentacles all over false sustainability claims to help companies operate on a level ethical playing field appeared first on Octopus Competitive Intelligence.
Zoominfo
FEBRUARY 5, 2021
If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Let’s start with that dream customer. Your digital-savvy B2B prospect is researching the product they think they need. (Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.).
Smart Data Collective
FEBRUARY 4, 2021
The e-commerce industry has always been one of the main frontiers for new technological advances. Machine learning is among the biggest disruptive technologies to ever impact the field of online commerce. What changes can many brands in the e-commerce sector expect to witness from new developments in big data and machine learning ? How can new companies in this sector use AI to maintain a reasonable competitive edge, as they struggle to compete against giants like Amazon?
ArchIntel
FEBRUARY 2, 2021
ArchIntel™ -. The international open-source intelligence market will grow 24.5 percent during the 2020-2027 period, Kenneth Research forecasted in its latest report on the industry. Rising cyber threats, COVID-19 lockdowns and a widespread realization of the advantages OSINT brings to the table will continue to propel the market over the eight-year period, the company said in a statement on MarketWatch Monday.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Octopus
FEBRUARY 1, 2021
Why are you losing customers to competitors? The strength of Competitive Intelligence is that it should provide you with insight. Insight to enable you to think about. The post Why are you losing customers to competitors? appeared first on Octopus Competitive Intelligence.
Zoominfo
FEBRUARY 2, 2021
“Do you want fries and a coke with that?” — We’ve all had the ultimate cross-selling experience at McDonald’s. Not to mention, the alluring temptation of Amazon’s ‘frequently bought together’ section. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. Last year?
Smart Data Collective
FEBRUARY 4, 2021
Big data is changing the future of video marketing forever. YouTube was launched in 2005, when big data was just a blip on the horizon. However, data analytics and AI have made video technology more versatile than ever. Clever video marketers know how to use AI and big data to their full advantage. However, they will need to be even more strategic about leveraging big data and AI technology for video marketing in the near future.
ArchIntel
FEBRUARY 2, 2021
ArchIntel™ -. Artificial intelligence is used by companies for network support , including troubleshooting, but AI must not be treated as a substitute for personal and bespoke support services , said Larry Lunetta , vice president of portfolio solutions marketing at Aruba , a company that operates under Hewlett Packard Enterprise. In an article published on CIO, Lunetta noted that relying on AI support bots often leads to long lead times, unsolved issues, wasted time and effort and unsatisfied a
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
FedSavvy
FEBRUARY 5, 2021
Peraton has lit up the GovCon news feed with two major acquisitions in the past few months. In December 2020, the company announced the $3.4 billion acquisition of Northrop Grumman’s the federal IT and mission support services business. The acquisition was closed in February 2021. This was followed shortly by the January 2021 announcement that Veritas Capital, the private equity that owns Peraton, would acquire Perspecta for $7.1 billion.
Zoominfo
FEBRUARY 1, 2021
You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. Let’s change that. What is small business marketing? The goal of small business marketing is to attract leads to your business. You attract leads by providing content online (e.g., on your website) that moves potential customers to take some sort of action.
Smart Data Collective
FEBRUARY 2, 2021
Big Data is more than a trend or a buzzword. It’s one of the fastest-growing industries. In 2020, the size of the global Big Data market reached 56 billion, and it’s on track to exceed 103 billion by 2027. Consumers are generating huge amounts of data at a rapid rate, and it is estimated that up to 90% of all data was generated only in the past two years.
ArchIntel
FEBRUARY 3, 2021
ArchIntel™ -. Emergen Research estimated in its latest report that the global health care business intelligence market will reach $15.14 billion by 2027. Compared to its market value in 2019, which stood at $5.4 billion, the increase within the seven-year period is equivalent to a compound annual growth rate of 14.6 percent. The research and consulting firm attributes this growth to the increasing demand for rapid decision-making solutions in the health care industry and the need for more data m
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Octopus
FEBRUARY 2, 2021
Why do dumb things happen to smart companies? It is a great honour to present this excellent article from the widely respected executive coach, Competitive Intelligence author, and practitioner Babette. The post Why do dumb things happen to smart companies? appeared first on Octopus Competitive Intelligence.
Zoominfo
FEBRUARY 5, 2021
If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Let’s start with that dream customer. Your digital-savvy B2B prospect is researching the product they think they need. (Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.
Smart Data Collective
FEBRUARY 4, 2021
Big data has been instrumental in keeping the pandemic in check. Organizations and governments around the world are using big data technology to track the spread of Covid-19 and find better solutions to keep it in check. However, big data will continue to affect our lives long after the pandemic has subsided. One of the most important changes big data has created is in the field of marketing.
Intelligence Node
FEBRUARY 4, 2021
Table of contents : What is MAP Monitoring & Why Do I Need it? How Can I Enforce A Robust MAP Pricing Policy & Reduce Violations? How Do I Benefit From MAP Policy Enforcement? Everyone of us who is well versed with online shopping has at least some time encountered or even purchased a fake […]. The post Prioritizing MAP Compliance Amidst Accelerated eCommerce Growth appeared first on Blog.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
InfoSol
FEBRUARY 1, 2021
It’s been over 13 years since SAP acquired BusinessObjects and really stepped into the world of Business Intelligence. During the first few years after the purchase, SAP sold a ton of BusinessObjects licenses and, for at least one or two years, they sold more BusinessObjects licenses than they did SAP ERP licenses. It was a huge success both financially and directionally for SAP.
Zoominfo
FEBRUARY 3, 2021
To gauge the progress that’s been made for women in the workforce, we took a look at how many women are managers and CEOs compared to the overall workforce of each industry–using ZoomInfo’s database. We also looked into how women may have had their careers impacted by the pandemic. The conclusion, similar to the data on diversity in 2020, is exactly what one might expect: Progress is being made, but there’s still a long way to go.
Smart Data Collective
FEBRUARY 2, 2021
Small businesses and large corporations operate on different scales with different budgets, different goals, and have access to different technologies. As a result, it can be easy for a small business owner to believe that their organization is immune to the dangers of cyber-attacks. The cyber-attacks that are usually talked about through the media primarily involve large corporations.
Octopus
FEBRUARY 5, 2021
Five ways to protect your business from fraud Here we suggest five ways to protect your business from fraud. The risk posed to your company's financial and. The post Five ways to protect your business from fraud appeared first on Octopus Competitive Intelligence.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
ArchIntel
FEBRUARY 2, 2021
ArchIntel™ -. Matt Hertz , founder of Second Marathon, an e-commerce supply chain consulting business, argued that human touch will continue to be a critical aspect in achieving order fulfillment for companies in the e-commerce and logistics industries. In his article for DCL, Hertz said companies with the ability to adapt, serve and remain flexible are more likely to succeed in today’s business environment.
Zoominfo
FEBRUARY 2, 2021
“Do you want fries and a coke with that?” — we’ve all had the ultimate cross-selling experience at McDonald’s. Not to mention the temptation of Amazon’s ‘frequently bought together’ section. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. Last year? They saw a 37.4% increase in revenue to a record $96.15 billion.
Weidert Group
FEBRUARY 3, 2021
Websites need regular updating and fresh content, yet there comes a time when your site just needs a makeover. There’s no right or wrong answer for how often you should redesign your site, but most marketers suggest every couple years (according to a survey by HubSpot). That may sound daunting (and expensive), but that’s why it’s best to take a growth-driven design approach (GDD) — an iterative website redesign process.
SpyFu
FEBRUARY 1, 2021
When Google founders Larry Page and Sergey Brin wrote their first search algorithm in 1996, it was built on the idea that when websites link to one particular website, that website must be authoritative and high quality. Over the past 23 years, Google has updated their algorithm thousands of times. In 2019, they reported 3,620 changes to their algorithm.
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In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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