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What is data analytics? Analyzing and managing data for decisions

CIO

What is data analytics? Data analytics is a discipline focused on extracting insights from data. It comprises the processes, tools and techniques of data analysis and management, including the collection, organization, and storage of data. What are the four types of data analytics?

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Process mining helps IT leaders modernize business operations

CIO

Following a legislative review of state purchases in fiscal year 2022, the state of Oklahoma discovered that its agencies had procured more than $3 billion worth of goods and services outside the oversight of its Office of Management and Enterprise (OMES) Central Purchasing division. And the market for process mining tools is growing.

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The 12 best market research tools for reliable data analysis in 2023

ATTEST

You’re doing your own market research. Launch your next product with a data-driven strategy Attest’s market research platform comes complete with a team of insights professionals who will help your team get real results from your survey data. Because you only get to spend every dollar once, right?

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Traditional Market Research vs. Modern Strategies

Netbasequid

Through market research, companies reduce these uncertainties, build confidence, and achieve mission critical business objectives. Market research is a dynamic field. Whether management chooses a newer or older approach can have a considerable effect on the quality of decisions it makes based on the findings.

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How to Conduct Qualitative Market Research: A Complete Guide

Netbasequid

There are two great market research approaches to keep brands informed: Qualitative and quantitative market research. While both have their place in business and there are situations where you could use either, we are focusing here on qualitative market research. What Is Qualitative Market Research?

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Rocket Mortgage lays foundation for generative AI success

CIO

“Generative AI is becoming the virtual knowledge worker with the ability to connect different data points, summarize and synthesize insights in seconds, allowing us to focus on more high-value-add tasks,” says Ritu Jyoti, group vice president of worldwide AI and automation market research and advisory services at IDC. “It

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3 areas where gen AI improves productivity — until its limits are exceeded

CIO

Management consulting firm AArete has been using other gen AI to do just that for about a year. “We We integrated the team that was previously doing all these data pulls into a larger delivery team that was doing more complex work.” In customer, industry, and market research productivity, increases were between 40 and 50%, he says.

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