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The 12 best market research tools for reliable data analysis in 2023

ATTEST

You’re doing your own market research. Launch your next product with a data-driven strategy Attest’s market research platform comes complete with a team of insights professionals who will help your team get real results from your survey data. Because you only get to spend every dollar once, right?

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Traditional Market Research vs. Modern Strategies

Netbasequid

Through market research, companies reduce these uncertainties, build confidence, and achieve mission critical business objectives. Market research is a dynamic field. We’ll share some insight about traditional market research vs modern strategies below! The Evolution of Market Research.

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The Future of Generative AI in Market Research

Alpha Sense BI

From helping engineers develop 3-D designs to assisting data scientists in writing code and even drafting and reviewing legal documents in the legal world, there’s no shortage of evidence that GenAI could be a panacea for streamlining processes and eliminating mundane, tedious work in every industry.

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The Best Starting Point for Market Research Triangulation

Netbasequid

As they begin to incorporate consumer insights from social media into their market research, many companies rely on traditional techniques such as focus groups, surveys, interviews, and ethnographies. What is Triangulated Research? Have you had a research project recently? It’s a three-pronged approach to data analysis.

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What is data analytics? Analyzing and managing data for decisions

CIO

What is data analytics? Data analytics is a discipline focused on extracting insights from data. It comprises the processes, tools and techniques of data analysis and management, including the collection, organization, and storage of data. Data analytics vs. data analysis.

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Rocket Mortgage lays foundation for generative AI success

CIO

“Generative AI is becoming the virtual knowledge worker with the ability to connect different data points, summarize and synthesize insights in seconds, allowing us to focus on more high-value-add tasks,” says Ritu Jyoti, group vice president of worldwide AI and automation market research and advisory services at IDC. “It

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Top 15 market research companies in the United States (US) 

ATTEST

But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side. The right market research agencies, platforms and companies do more than just surveys to offer actionable insights so you can make smarter decisions for business growth.