Zoominfo

SEPTEMBER 30, 2018

Today, we’re sharing our list of the best sales podcasts on the web from some of the biggest sales personalities. So if you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales.

Sales 100

Sales Startups Sales Enablement Capital 100

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. You’ll learn what makes them so convincing so that you can apply these lessons in your own CTA writing. What is a call to action in writing?

Copywrite 121

Copywrite Benchmarking Learning Sales 121

mention

SEPTEMBER 15, 2021

Lead nurturing is about developing and strengthening the relationship with your qualified leads (the ones who have shared their contact information with you). Once you have successfully received their contact information, you can nurture them at multiple stages of the buyer’s journey until they make a purchase. Advertise on Facebook.

Copywrite 338

Copywrite Entertainment Algorithm Information 338

Smart Data Collective

APRIL 3, 2020

A couple of months ago, Hacker Moon wrote a great article on the use of deep learning to create chatbot s. To be an effective copywriter, they need to spend lots of time researching a topic. When you want to know the software that other sites use, then you can get this information on a pre-programmed AI software.

Win 236

Win Copywrite Data Mining Commerce 236

mention

JULY 8, 2022

Before going further down this road, learn these common mistakes and save yourself time, money, and grief. This is an excellent video on purpose-driven marketing, which covers its benefits, challenges, as well as other important information on the topic. Mistake #1: Forgetting to Position Your Brand as Purpose-Driven.

Marketing 212

Marketing Marketing Copywrite Brainstorming 212

Zoominfo

FEBRUARY 5, 2019

Not only does he seem like an entirely different person than the one you interviewed—but he also makes very little effort to learn the role, makes several costly mistakes, and proves to be very difficult to work with. For this reason, buyer personas are an essential tool for copywriters. Continue reading.

Copywrite 150

Copywrite Profiling Technology Technology 150

CXL

JUNE 16, 2022

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. A marketing playbook gets everyone on the same page. Content channels.

Marketing 124

Marketing Marketing Copywrite Win 124

Smart Data Collective

APRIL 3, 2020

A couple of months ago, Hacker Moon wrote a great article on the use of deep learning to create chatbot s. To be an effective copywriter, they need to spend lots of time researching a topic. When you want to know the software that other sites use, then you can get this information on a pre-programmed AI software.

Win 201

Win Copywrite Data Mining Commerce 201

Zoominfo

FEBRUARY 13, 2019

If segmenting by job function consider the different departments you serve—like sales, marketing, customer service, or IT. Think about it, even though an entry-level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. What do I need to start segmenting my email lists?

Marketing 219

Marketing Marketing Copywrite Hospitals 219

CXL

OCTOBER 31, 2022

According to Insider Intelligence, online retail sales will reach $7.4 trillion by 2025 , making up around one quarter of all retail sales. In this article, you’ll learn how to use customer insights and competitive analysis to develop a powerful Facebook ad strategy for your ecommerce that engages, converts, and drives revenue growth.

Copywrite 85

Copywrite Win Retail Research 85

CXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. Learn why they worked and how to apply them to your business. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. And yet, no one can agree on what account-based marketing is. Resource-intensive?

Marketing 87

Marketing Marketing Predictive Analytics Sales 87

CXL

JUNE 16, 2022

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV. From this small addition to each page, Amazon generates over a third of sales on its platform.

Sales 107

Sales Copywrite Research Retail 107

Zoominfo

JANUARY 31, 2018

If segmenting by job function consider the different departments you serve—like sales, marketing, customer service, or IT. Think about it, even though an entry level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. What do I need to start segmenting my email lists?

Marketing 124

Marketing Marketing Copywrite Hospitals 124

CXL

JUNE 16, 2022

In fact, forcing new customers to learn the full functionality of your product before an offer expires might create friction and frustrate them. If you’ve learned through customer research that your buyers are busy people, simplifying their lives and saving them time might speak more to their needs than lifting the hood on your tool.

Copywrite 129

Copywrite Loss Research Win 129

CXL

MAY 27, 2022

Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. In this article, you’ll learn how to follow in the footsteps of brands like ConvertKit and Morning Brew through interest-building demand generation tactics. This has changed how buyers interact with sales. The impact of this?

Startups 96

Startups Sales Copywrite Research 96

CXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Google recognizes this with its move away from last-click attribution and over to machine learning. Qualitative research can also be gathered during sales calls.

Research 86

Research Copywrite Sales Education 86

CXL

FEBRUARY 3, 2022

In this article, you’ll learn how to develop a marketing strategy for the growth stage. We’ll also share how to achieve marketing goals at this stage, using your existing customers and experimentation to increase sales and loyalty. You can also use this phase to drive adoption and consumption post-sale. Image source.

Marketing 85

Marketing Marketing Brainstorming Competitive 85

mention

AUGUST 12, 2022

Each writer is an expert in their field; one might be a copywriter, whereas the other might be a content or a creative writer. Drawbacks: Usually, the professional writing services providers have sales and business development executives to aid communication between the clients and the writing team. More Minds, More Ideas.

Copywrite 130

Copywrite Marketing Marketing Knowledge 130

CXL

DECEMBER 13, 2022

Some 74% of optimizers with a structured approach to conversion also claim improved sales. To simplify a winning process, the structure goes something like this: Research; Prioritization; Experimentation; Analyze, learn, repeat. Make sure you’re informing your larger goals with this step. A process will make you more money.

Win 106

Win Analysis Algorithm Knowledge 106

Smart Data Collective

DECEMBER 16, 2022

If yo are in the marketing profession, you will need to learn more about some of the biggest AI trends that will change your career in the years ahead. Proper landscape marketing can help you see an increase in your sales and eventually help you spend less on marketing. Biggest AI Trends Shaping the Marketing Profession.

Marketing 301

Marketing Marketing Copywrite Sales 301

Zoominfo

OCTOBER 20, 2021

Ready to learn more about candidate personas? It’s built using traditional hiring information, like work history, skills, and education. Having a documented candidate persona strategy leads to a more informed and improved recruiting process. Keep reading. What are job candidate personas?

Copywrite 100

Copywrite Education Research Profiling 100

Zoominfo

NOVEMBER 19, 2018

Ready to learn more about candidate personas? A standard persona is built using traditional hiring information like work history, skills, and education. Having a documented candidate persona strategy leads to more informed recruiting and helps improve the following: Writing job descriptions. Keep reading. Time-to-hire rates.

Copywrite 157

Copywrite Education Research Profiling 157

Moz

JANUARY 28, 2019

If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Transportation and travel services (auto sales and maintenance, auto rentals, travel agencies, tour guides, charging stations, etc.) Now, begin outreach.

Restaurants 60

Restaurants Marketing Marketing Travel 60

Zoominfo

SEPTEMBER 17, 2018

But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. Through each episode, learn how to strengthen, monetize and build your own industry-leading influence. Learn the strategies top marketing experts use to grow their businesses.

Marketing 252

Marketing Marketing Copywrite Sales 252

Zoominfo

MAY 16, 2018

There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. There was way too much information! It’s biggest upsides is also one of its biggest downsides: tons and tons of information! In a perfect world, marketing and sales would be close friends.

Copywrite 244

Copywrite Entertainment Sales Win 244

Zoominfo

AUGUST 2, 2018

Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more. 5 Common Myths About Sales Productivity. The sales floor is a high-pressure, results-driven environment– which is why so much emphasis is placed on sales productivity. Ready to learn more?

Copywrite 100

Copywrite Sales Briefing Profiling 100

Zoominfo

FEBRUARY 3, 2019

For example, say you’re interviewing for a marketing copywriter position. A strong candidate might say they’re excited to work in a position where they can leverage their writing skills and passion for creating content while also learning new marketing tactics, including SEO and social media. Contact our sales team today!

Copywrite 113

Copywrite Briefing Learning Research 113

Moz

NOVEMBER 8, 2020

Instead, we learned about paid search and organic search along with some of the key concepts central to digital marketing. I want to learn something about marketing that I might not learn in the classroom. I want to learn a foundational skill that can be applied in many different aspects of business.

Marketing 64

Marketing Marketing Copywrite Knowledge 64

Zoominfo

JULY 30, 2018

Whether you’re looking for a primer on SEO or just want to learn a few new digital content tricks, you’ve come to the right place. The goal of most search engines is to provide users with the most relevant and useful information for each search query. 4. Learn the basics of HTML. Final Thoughts: SEO Lessons for Copywriters.

Brainstorming 180

Brainstorming Copywrite Algorithm Research 180

Digital B2B Marketing

MARCH 14, 2013

The idea that someday the CEO or Head of Sales will click a few buttons to set objectives, budget and timing and a machine will create and execute a marketing plan seems pretty far-fetched. Today, new solutions like DataPop are even automating ad copywriting! Search Marketing Platforms. Algorithmic Media Buying. Marketing Automation.

Marketing 71

Marketing Marketing Copywrite Algorithm 71