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How to Elevate Your Skills Using Metaphors in Copywriting

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Copywriting is different from the content you create on a daily basis. Copywriters know this, and it’s one of the reasons why they tend to spice things up by using metaphors and analogies in the copy. If you’re unfamiliar with how you can elevate your copywriting with metaphors, this article will help you get started.

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10 most in-demand generative AI skills

CIO

Most relevant roles for making use of NLP include data scientist , machine learning engineer, software engineer, data analyst , and software developer. TensorFlow Developed by Google as an open-source machine learning framework, TensorFlow is most used to build and train machine learning models and neural networks.

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Conversion Psychology: What Is It and How to Use It

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Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? Table of Contents: What is conversion copywriting Examples of conversion copywriting How to use conversion psychology. So here it is.

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13 Best Marketing Books Worth Reading In 2023

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Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered.

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Tech leaders weigh in on the upside and flipside of generative AI

CIO

But it’s still to be seen how generative AI replaces, rather than augments, human involvement in terms of information. The best practises are undoubtedly cross-functional collaboration, ‘try before you buy,’ and learn from what you do,” says Marc O’Brien, CIO at radiology healthcare service provider Medica Group. “In A Trojan horse?

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Benefits of Hiring a Creative Agency with a Background in Data Analytics

Smart Data Collective

The creative team can be made up of many different roles, including designers, copywriters and art directors. Now that you understand the general industry, you may want to learn more about the benefits of using an agency with a detailed understanding of big data. Benefits of Using a Creative Agency with Data Analytics Competencies.

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Artificial Intelligence Creates Tremendous Changes for the Direction of Marketing

Smart Data Collective

Armed with the power of machine learning (ML) and natural language processing (NLP), these AI-powered chatbots can understand user queries with ease. Creating such content requires skilled content writers and copywriting experts. Once you’ve entered the information, the builder creates the website for you automatically.