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External Data for Consulting Firms: Insights and Use Cases

Thinknum

For business and competitive intelligence, lead generation, people analytics, and more. Read on to find out how the most innovative consultants are using Thinknum’s web data to help their clients edge out the competition. Then filter to gain in-depth competitive insights into specific market, location, and job categories.

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How to Create a Competitor Landscape Analysis Fast

Netbasequid

Competitive intelligence is all about sharpening your brand’s situational awareness. Innovative brands save themselves a lot of frustration by turning over every stone in pursuit of competitive intelligence that they can leverage. Just 6% of brands said competitiveness in their industry remained the same.

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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

The apparel retail sector, for example, suffered employee attrition rates of almost 20%, along with fast-food and specialty retail (11%), casual restaurants (10%), and general and grocery retail (9%). MIT Sloan’s research focused primarily on companies in North America, but the findings mirror those found in other regions.

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How to Write Your Best Brand Positioning Statement

Netbasequid

So, how do you write a winning brand positioning statement, unfazed by the competition and accurate to your brand’s specific needs? For instance, a restaurant may target several demographics that are all connected by the feeling of togetherness that is evoked when people share meals. Or shared worries around travel plans: 2.

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How to Choose Google My Business Categories (With Cool Tools!)

Moz

With so much riding on proper categorization, let’s empower you to research your options like a pro today! supermarket” “medical center” “restaurant”) and its variants. If you own a restaurant, include whether it’s an “Italian restaurant”, a “family restaurant” and other qualifiers.

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Using Continuous Intelligence to Identify Unmet Needs

Netbasequid

As we shared in a recent webinar with SCIP, How to Accelerate Your Business with Continuous Competitive Intelligence , consumers are well aware that brands need them, and they aren’t afraid to jump ship if they don’t like something. Whitespace Identification for the Win. Is there a gap in a specific market?

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Shake Shack Channeling Consumers’ K-Pop Love

Netbasequid

Shake Shack is one such brand that is channeling consumers’ K-pop love – and it’s leveraging the phenomenon to bring some unique contention to the ongoing chicken wars, while making the most its consumer market research. And its consumer and marketing research couldn’t be more on-point. Shake Shack selling kimchi. online world.