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5 pillars of a cloud-conscious culture

CIO

It enables us to free our people so they can innovate and create lasting competitive advantage.” On top of that stack is a small but consequential layer of innovation that creates competitive advantage. Much of the work requires travel to remote regions of the world, and teams need to become operational almost immediately. “We

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One weird trick to accelerate your organization’s generative AI strategy

CIO

Winning strategies are a set of powerful and interrelated choices, made in mindful order: “where to play” precedes “how to win.” And the latter sets the stage for what distinctive capabilities and management systems will give you a competitive edge. It’s probably something that you and your colleagues understand well.

Win 474
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Picking a Digital Marketing Niche for Your Agency

mention

Narrowing your focus to a specific niche can be scary, particularly when you’re trying to gain traction in a competitive market. So why should you fight this urge and choose the road less traveled? Clients seeking services in that niche will naturally gravitate toward you, drawn in by your specialized proficiency and knowledge.

Marketing 167
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Gathering Customer Insights on a Budget

Primary Intelligence

Small or medium-sized companies that want to win business and close deals, but that don’t have a line item dedicated specifically to customer experience analysis. We help you: Gather real-time customer feedback as your customers travel through the buying journey. As the old adage goes, knowledge is power.

Analysis 197
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation. Featured Video: Storytelling: How to Stand Apart from the Competition !

Marketing 220
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Duct Tape Marketing Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation. What more needs to be said?

Marketing 100
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Old School Sales vs New: The Rise of the Modern Sales Model

Zoominfo

Inside sales became prevalent in the 1980s when companies wanted to sell large volumes of their products without having to travel. Conversely, this means that competition is now everywhere. And efficiency always wins over time. In the new world of sales, being well connected is no longer as important as being well informed.

Sales 147