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What a quarter century of digital transformation at PayPal looks like

CIO

To face these challenges, PayPal has a highly qualified tech team, and last year, global investment in technology and development was more than $3.2 Our technology workforce operates on a global scale and in all regions, so we learn different lessons from each one, which we apply in the rest of the markets where we operate,” says Shivananda.

Commerce 787
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Salesforce IT injects generative AI to ease its massive datacenter migration

CIO

Salesforce recently rearchitected its Data Cloud and Einstein AI framework to introduce Einstein 1 , a platform aimed at enabling Salesforce users (and its own IT shop) to connect any data to create a unified profile of their customers and then infuse AI, automation, and analytics into every workload or customer experience, according to the company.

IT 864
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Social commerce: A guide for brands and retailers

bazaarvoice

The social commerce renaissance continues. Global daily time spent on social networking continues to tick up: the endless scrolling, constantly hitting refresh, living vicariously through all of our friends as we wonder how they can afford to travel so much, etc. Given that social commerce sales in the U.S.

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What is Brand Protection?

mention

Online Brand Monitoring: With the proliferation of e-commerce and social media, brands utilize monitoring tools and services to track online mentions, detect brand impersonation, monitor unauthorized sales channels , and address negative sentiment or fraudulent activities that could harm brand perception.

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US Still Dominates Global AI Market, But Competitors Abound

ArchIntel

This dominant share is mainly attributed to the widespread adoption of AI technology in several end-use industries including media, e-commerce and manufacturing, a study by ReportLinker revealed. In the face of mounting global competition, the U.S.’ Executive Profile: Suzanne D’Angelo, Marketing Director at Verint.

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AI is Driving Huge Changes in Omnichannel Marketing

Smart Data Collective

One solution to this challenge is omnichannel e-commerce, a customer-focused, AI-driven strategy that aims to provide a seamless shopping experience across multiple channels. Another reason businesses adopt omnichannel e-commerce strategies is that AI technology can help them improve operational efficiency and reduce costs.

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2023 Global Consumer Insight Analytics Report Reveals Research Trends

Netbasequid

And our 2023 Global Consumer Insight Analytics survey report showcases how marketers across various industries leverage consumer research to promote brand recognition and drive business growth. Be sure to check out our 2023 Global Consumer Insights Analytics Report. We highlight some key points from the report below!