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How to Elevate Your Skills Using Metaphors in Copywriting

mention

Copywriting is different from the content you create on a daily basis. This type of content is generally used by businesses to increase their brand awareness or capture quality leads for the sales funnel. Copywriters know this, and it’s one of the reasons why they tend to spice things up by using metaphors and analogies in the copy.

Copywrite 240
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10 most in-demand generative AI skills

CIO

If any technology has captured the collective imagination in 2023, it’s generative AI — and businesses are beginning to ramp up hiring for what in some cases are very nascent gen AI skills, turning at times to contract workers to fill gaps, pursue pilots, and round out in-house AI project teams.

Copywrite 894
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Conversion Psychology: What Is It and How to Use It

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Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? Table of Contents: What is conversion copywriting Examples of conversion copywriting How to use conversion psychology. So here it is.

Copywrite 284
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Tech leaders weigh in on the upside and flipside of generative AI

CIO

Generative AI is a key part of our business strategy, facilitating growth with AI-enabled processes already live in production,” he says. We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. A Trojan horse?

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13 Best Marketing Books Worth Reading In 2023

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Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. Ries strives to take the guesswork out of innovation.

Marketing 260
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Benefits of Hiring a Creative Agency with a Background in Data Analytics

Smart Data Collective

Data-driven businesses need to keep this in mind when looking for creative professionals. Being able to market your brand effectively is vital in today’s business landscape, if you hope to remain successful and be able to stay ahead of your competitors. In this day and age, that entails using big data strategically.

Copywrite 285
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Artificial Intelligence Creates Tremendous Changes for the Direction of Marketing

Smart Data Collective

From healthcare to transportation, it has found applications in a vast number of things and business marketing is no different. Loads of business marketing solutions are available today that come with the power of AI. So, that begs the question – how is AI transforming business marketing ? That’s where AI chatbots shine.