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How to Elevate Your Skills Using Metaphors in Copywriting

mention

Copywriting is different from the content you create on a daily basis. This type of content is generally used by businesses to increase their brand awareness or capture quality leads for the sales funnel. Copywriters know this, and it’s one of the reasons why they tend to spice things up by using metaphors and analogies in the copy.

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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

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Is AI-Generated Content a Net Positive for Businesses?

Smart Data Collective

Global businesses are projected to spend over $420 billion on AI technology by 2028. You’re in the process of hiring another copywriter for your business, and you had a colleague tell you to try out AI-generated content. AI content has helped a number of businesses. Campbell states.

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Conversion Psychology: What Is It and How to Use It

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Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? Table of Contents: What is conversion copywriting Examples of conversion copywriting How to use conversion psychology. So here it is.

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10 most in-demand generative AI skills

CIO

If any technology has captured the collective imagination in 2023, it’s generative AI — and businesses are beginning to ramp up hiring for what in some cases are very nascent gen AI skills, turning at times to contract workers to fill gaps, pursue pilots, and round out in-house AI project teams.

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Tech leaders weigh in on the upside and flipside of generative AI

CIO

Generative AI is a key part of our business strategy, facilitating growth with AI-enabled processes already live in production,” he says. We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. A Trojan horse?

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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. In what has been described as the “textbook” on social media marketing , Blanchard teaches readers how to align their social communication with broader business objectives.

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