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Tech leaders weigh in on the upside and flipside of generative AI

CIO

Generative AI is a key part of our business strategy, facilitating growth with AI-enabled processes already live in production,” he says. We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks.

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13 Best Marketing Books Worth Reading In 2023

mention

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. Ries strives to take the guesswork out of innovation.

Copywrite 260
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Benefits of Hiring a Creative Agency with a Background in Data Analytics

Smart Data Collective

Data-driven businesses need to keep this in mind when looking for creative professionals. Being able to market your brand effectively is vital in today’s business landscape, if you hope to remain successful and be able to stay ahead of your competitors. In this day and age, that entails using big data strategically.

Copywrite 285
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Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

Unfortunately, they also have challenges, such as choosing the right business model for their AI startup. They will need to know what skills to look for when building a pool of talented employees to serve their business. Technical skills are hard skills that people can only learn from experience. Graphic Design.

Startups 213
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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

These marketing agencies can help you create campaigns to expand your business, increase revenue, and grow your market share. We will start with some of the basics, but delve into the importance of vetting them for their knowledge of big data technology later. You need to ask yourself these questions: What is your business goal?

Marketing 342
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Topic Clusters, Pillars, Silos: What They Are and Why They Matter for Your SEO

mention

This post will help you learn all about topic clusters, silos, and pillars easily. You’ll also learn what they are and why they matter in SEO. Imagine that a copywriting agency wants to establish itself as an expert on copywriting services online. This concept is best understood with our copywriting agency example.

Copywrite 157
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. A marketing playbook gets everyone on the same page.

Marketing 124