M Brain

AUGUST 29, 2023

Competitive Intelligence (CI) and Market Intelligence (MI) are two of the most powerful tools you can use to keep a step ahead. Combined into Competitive Market Intelligence (CMI), they give you comprehensive insight into your external business environment.

Market Intelligence 52

Market Intelligence Competitive Intelligence Intelligence 52

CIO

NOVEMBER 22, 2022

As with just about everything in IT, a data strategy must evolve over time to keep pace with evolving technologies, customers, markets, business needs and practices, regulations, and a virtually endless number of other priorities. Guan believes that having the ability to harness data is non-negotiable in today’s business environment.

Advantage 909

Advantage Advantage Intelligence Intelligence 909

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Enter: Multichannel marketing.

Marketing 189

Marketing Marketing Retail Business Environment 189

CIO

APRIL 11, 2023

That means business units must be the owners of the applications they use, and they must work closely with application architecture and build teams to create world-class, innovative capabilities keeping in mind security and compliance. They must adopt innovations as soon as they become available.

Innovation 753

Innovation Banking Competitive Landscape Retail 753

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. As a business owner, there’s no doubt that you would focus on collecting data and researching the best marketing strategies solely for your business. How a business can identify their main competitors. ArchIntel™ -.

Competitive Intelligence 193

Competitive Intelligence Competitive Intelligence Intelligence 193

CIO

AUGUST 22, 2023

This allows us to pressure-test our products and services before bringing them to market. The reason that this is important is because the enterprise business model has shifted away from delivery towards alignment with outcomes. This strategic move has allowed Lenovo to tap into new markets and customer segments.

Advantage 581

Advantage Advantage Globalization Technology 581

WideNARROW

JULY 27, 2023

As a market intelligence professional, it is essential to keep up with the rapidly changing business environment that your organization operates in and make decisions that are informed by the wealth of data available.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

CIO

JANUARY 9, 2023

We need to improve overall performance while we adapt to the changing business environment,” Liu says. How do we grow our business responsibly?” Recent market volatility has added to the complexity of delivering high-quality products and services,” Derr says. How do we get the talent we need?

IT 909

IT Security Security Startups 909

Netbasequid

JULY 26, 2022

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research? Sources of Secondary Market Research Data.

Market Research 98

Market Research Marketing Research Research Marketing 98

CIO

NOVEMBER 20, 2023

IT management software CIOs and their teams can hardly do their jobs nor build and manage the extensive tech stack required to support AI and any other newfangled technology coming to market today if they don’t have a handle on their IT environment.

Technology 788

Technology Technology IT Finance 788

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Enter: Multichannel marketing.

Marketing 100

Marketing Marketing Retail Business Environment 100

CIO

JANUARY 2, 2024

Transform IT into a business catalyst CIOs say they want to further transform IT. Having moved IT from a cost center to a business enabler, some now set their sights on making it a “business catalyst.” “In In today’s dynamic business environment, IT must transcend traditional roles,” Adaptive Biotechnologies’ Zhou says.

IT 903

IT Innovation Security Security 903

Owler

MARCH 10, 2023

In today's competitive business environment, it's essential that during your prospecting , marketing strategy approaches are also kept in mind to ensure you get to the heart of what your target customers need. The first step in prospect marketing is identifying your ideal customer profile (ICP).

Marketing 52

Marketing Marketing Profiling Sales 52

CIO

JULY 26, 2023

marketing, finance, human resources, etc.). CIOs may successfully evolve into one by thinking about some of the things we discuss here: challenges and opportunities in the present environment, a systemic evaluation of the initiatives, keeping in mind the business environment and goals, and using a portfolio approach.

Human Resources 617

Human Resources Innovation Technology Technology 617

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets.

Globalization 261

Globalization IT Algorithm Profiling 261

CIO

JULY 13, 2023

million components on the secondary market to be reused by other organizations. These leaders have the power to ask the right questions, initiate process changes, and implement strategies that foster a more environmentally-friendly business environment. The company is also putting an emphasis on recycling and in 2021, resold 4.9

IT 515

IT Innovation Technology Technology 515

Aqute Intelligence

JANUARY 10, 2024

Think about the difference between walking into a high-stakes board meeting with a couple of scrawled notes and walking in with a folder full of market trends, predictive forecasts, and competitor strategies. Competitive intelligence can help mold your business into the confident and prepared leader it needs to be.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Smart Data Collective

NOVEMBER 28, 2022

Fortunately, businesses are likely already gathering data from the various business apps they use. Modern business intelligence platforms can integrate with hundreds of data sources like marketing communication tools, ecommerce platforms and payment providers to create this holistic picture.

Business 268

Business Business Intelligence Intelligence Intelligence 268

Smart Data Collective

SEPTEMBER 12, 2023

One analysis found that the market for AI in the profession is expected to be worth over $600 million within the next three years. In the contemporary and fiercely competitive business environment, offering an individualized customer encounter is no longer merely a pleasant addition; it has become an essential requirement.

Profiling 251

Profiling Predictive Analytics Algorithm Analysis 251

Smart Data Collective

OCTOBER 15, 2023

These professionals are part of the reason the market for AI will be worth over $2 trillion by 2030. Gone are the days when hiring a full-time software developer was the only option for businesses wanting to innovate or improve their digital assets. Enter the freelance AI software developer.

Intellectual Property 220

Intellectual Property Startups Commerce Advantage 220

Aqute Intelligence

MAY 6, 2024

Staying ahead in a competitive market requires a deep understanding of your rivals. Without a well-researched and informative analysis, businesses risk falling behind. This can be a competitive intelligence briefing on your competition, providing the insights you need to make informed decisions about your own business strategy.

Competitor Analysis 147

Competitor Analysis Analysis Matrix Competitive Landscape 147

Markets and Markets

JULY 22, 2020

While it may seem competitive intelligence (CI) and market intelligence (MI) are the same and they serve a similar purpose i.e., aid decision-making, but they are different in practice and make a great equation for the success of any business. An excellent marketing strategy would take both MI and CI into consideration.

Competitive Intelligence 40

Competitive Intelligence Market Intelligence Intelligence Intelligence 40

Domo

MAY 11, 2020

Marketers have always had to work on a tight budget. To wit: Findings from Gartner’s most recent CMO Spend Survey , released last October, revealed that marketing budgets dropped below 11% of company revenue for the first time since 2014. With the COVID-19 crisis , every marketing dollar is being scrutinized even more.

Marketing 52

Marketing Marketing Business Environment Learning 52

Zoominfo

FEBRUARY 15, 2023

For many sales professionals, today’s business environment is unlike anything they’ve ever seen. To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. GTM Plays Automated go-to-market plays that can rapidly scale your business.

Sales 130

Sales Win Business Environment Innovation 130

CIO

NOVEMBER 1, 2022

More to the point, they didn’t view VMware Zero Carbon Committed as a marketing effort, but rather as a genuine commitment that should only be made if they believed they could achieve what they signed up for.” Its services are tailored to help businesses grow through increased productivity, profitability, and peace of mind.

Innovation 618

Innovation Security Security Business Environment 618

SCIP

APRIL 21, 2024

This shift helps businesses tackle uncertainty, grab opportunities, and lead the pack. We'll explore how this approach affects business operations and market trends, and how tools like Intelligence2day® by Comintelli are transforming decision-making, sparking innovation, and encouraging growth.

Advantage 45

Advantage Advantage Competitive SCIP 45

Smart Data Collective

JANUARY 30, 2023

AI Technology is Driving Major Changes in Software Development in an Uncertain Economy As 2022 is slowly coming to an end, we can’t say this is precisely what we thought the business environment would look like five years ago. The mixed reality market will grow at a 77% CAGR by 2028.

Innovation 247

Innovation Technology Technology Business Environment 247

Smart Data Collective

FEBRUARY 23, 2022

These companies are going to have to struggle with reduced competitive advantages and might lose market share if they can’t reduce their price points relative to more efficient competitors. For instance, Nokia didn’t familiarize itself with market dynamics, didn’t adopt Android, and kept ignoring the importance of software updates.

Airline 285

Airline Education Innovation Business Environment 285

Smart Data Collective

JANUARY 14, 2022

The market for analytics technology in the banking sector is projected to be worth over $5.4 Fortunately, many software solutions presently available on the market make it easier to achieve this through well-developed intelligence tools and extensive automation options. One of the sectors most impacted by big data has been banking.

Banking 266

Banking Retail Finance Security 266

Datapine Blog

APRIL 22, 2020

That said, when creating or developing data-driven dashboards, it’s vital that you focus on the most relevant data while working with the right benchmarks, no matter if you need to work on HR KPIs , procurement or marketing. A testament to the power of digital dashboards in a business environment. Line charts. Sparklines.

Business Environment 75

Business Environment Business Retail Benchmarking 75

Zoominfo

MARCH 1, 2022

More than ever before, people are taking control of their careers and seizing opportunities in today’s evolving business environment. More people than ever before are taking control of their careers and embarking on exciting new opportunities in today’s vibrant labor market. And crucial sales negotiations can be disrupted.

Advantage 100

Advantage Advantage Sales Business Environment 100

Zoominfo

AUGUST 16, 2022

The foundation for most successful go-to-market teams is data — but not just any data will do. B2B sales and marketing teams need reliable firmographic profiles of their target accounts that will stay up-to-date amid the rapid pace of change in business. More Contacts Come Online with Better Company Mapping More than 3.5

Profiling 130

Profiling Startups Globalization Innovation 130

Smart Data Collective

AUGUST 24, 2022

According to Fortune Business Insights, the market is expected to expand from $30.74 In today’s business environment, where customers have more choices than ever, implementing the right contact center solution is something that you need. Were you aware that the contact center software segment was worth $26.93

Gaming 191

Gaming Business Environment Intelligence Intelligence 191

Digital B2B Marketing

MAY 7, 2013

Chasing Random Acts of Marketing. It should be easy to avoid a random act of marketing but it is extremely difficult to pass up a great marketing opportunity. Will this improve other elements of your marketing? Do other ongoing marketing activities improve this specific opportunity? Do you listen to feedback?

Marketing 82

Marketing Marketing Competitive Landscape Business Environment 82

Digital B2B Marketing

SEPTEMBER 20, 2012

Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Here are three of the takeaways I came away from the conversation with: Many B2B marketers do not understand what a persona is.

Marketing 69

Marketing Marketing Research Business Environment 69

ArchIntel

FEBRUARY 2, 2021

Matt Hertz , founder of Second Marathon, an e-commerce supply chain consulting business, argued that human touch will continue to be a critical aspect in achieving order fulfillment for companies in the e-commerce and logistics industries.

Commerce 104

Commerce Business Environment Business Marketing 104

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Example: A hypothetical marketing agency might collect demographic and firmographic data through form submissions on their website. In today’s fast-paced business environment, data is currency. Enter, Data-Driven Public Relations.

Retail 188

Retail Sales Enablement Loss Sales 188